Monthly Archives: January 2013

Shorty Produkshins teams up with SheFM to market the FIRST ANNUAL International DivaDance Electronic Music Festival

She FM is owned and operated by Garnetta Clark. DivaDance is a subsidiary of SheFM and SheRecords.

Shorty Produkshins has recently teamed up with SheFM, creator of the FIRST ANNUAL International Diva Dance Electronic Music Festival in Las Vegas, NV set for March 9, 2013! Amongst an awesome team of Show Production personnel, the TOP Lady DJs in Electronic Dance Music and the top shelf list of sponsors for this event, Garnetta Clark, visionary — founder — WOMAN-in-POWER, of SheFM enlisted Shorty Produkshins for Event Branding & Marketing services for this much anticipated event!

 

SheFM Presents DivaDance 2013, an ALL WOMAN International Music Festival for Breast Cancer Awareness and Women's Empowerment in Electronic Dance Music.

 

CHECK THIS OUT:

LAS VEGAS, NV. — Women find support and empowerment, globally, through the First Annual DivaDance event in Las Vegas, NV. Releasing the “inner diva” through dance is one way SheFM hopes to strengthen an International family of women on the basis of music, sisterhood and breast cancer awareness. SheFM has been organizing and developing an event that would gather women into a centralized location in bringing hope and empowerment to women who have dealt with breast cancer, through that of a loved one or personal experience.

Breast cancer is not something to be taken lightly and is a very serious matter. Because a dark cloud often hovers victims and their families, SheFM has spent these last few years preparing a literal venue that would give back some joy and happiness into these lives and embeds in their hearts a weekend to remember! SheFM now presents to you… DivaDance.

In the ongoing support of breast cancer awareness, Garnetta Clark, the visionary behind SheFM, designed DivaDance to engage communities through Electronic Dance Music, a genre that tends to be male dominated, and women in that field go underappreciated. Connecting women with such a high-energy event will help them morally, emotionally, and physically, as vibrations through high-positivity energies, exercise and laughter will strengthen them through these difficult times. At the very least is sure to put  all women into good spirits and lead them into having a great experience at DivaDance.

With a portion of ticket sales going directly to Breast Cancer Awareness and Research, SheFM has invited some of the TOP names in the World of Electronic Dance Music. As the event caters to women, the entertainment will comprise of mainly female acts. Among these acts are Lady DJs from around the world, spinning and making audience members unable to resist the need to dance and leave all worries in the parking lot.

Each year, new female artists perform for the mass fan who migrate to Metropolitan Areas, such as Chicago and Las Vegas, from all parts of the world. Additionally, SheFM© will nominate the DJ of that prospective year, as well as the “Producer of the Year,” “Label of the Year,” and the up and coming talent to watch!

That being said, SheFM welcomes everyone in support of Breast Cancer Awareness and who love Electronic Music, to join in the festivities in Las Vegas, NV on March 9-10. Two days of conferences, music, competitions, networking, meet-and-greets and more will be well worth the travel for international guests. The set venues are Rumor: Las Vegas, an elite resort setting, and The Larry Flynt Hustler Club, a reason to “love our boobies.” Both venues promise to be in good taste to all audience members, young and old.

Ticketing for these events are already selling fast and are projected to be sold out as the event date approaches. Currently, the roster includes the following mainstream DJs, who are also affiliated with SheFM’s 24/7 Online Radio station. There are a few surprise headliners and DJs that are still awaiting confirmation. Those confirmed Lady DJs include:

DivaDance is currently accepting sponsors, investors, advertisers and inquiries from the press. For more information on ticketing and DivaDance, be sure to visit the DivaDance Network at http://www.divadance.me for more information. Releasing the “inner diva” is our goal in creating sisterhood, empowering Women in Electronic Music, and supporting Breast Cancer Awareness. Join the community. “It’s more than a festival. It’s a lifestyle!”

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About DivaDance:

DivaDance is an International Music Festival dedicated to the empowerment of Women in Electronic Dance Music and ongoing support of Breast Cancer Awareness. The event is to be an annual one with this as the commencement of decades to come.

Introducing you to the DivaDance annual event, the founder, Garnetta Clark, has always wanted to make a difference in the lives of all women around the globe. In discovering the two aspects of life that were “near and dear” to her, music and Breast Cancer Awareness, she began in the creation of SheFM and DivaDance.

Music has always been Garnetta’s passion, even at the mere age of 7.  Since then, Garnetta has always wanted to create an event that would forever and positively impact people’s lives — and particularly women. Hence, DIVA DANCE came to life!

DivaDance is an annual music festival that promotes, markets, and showcases female electronic dance music talent from all across the globe. Each year, new female artists perform for the mass fan who migrate to Metropolitan Areas, such as Chicago and Las Vegas, from all parts of the world. Additionally, SheFM© will nominate the DJ of that prospective year, as well as the “Producer of the Year,” “Label of the Year,” and the up and coming talent to watch!

 

About SheFM:

SheFM is an Online radio station, established in 2010, that focuses on the Women of Electronic Dance Music around the world. Creator Garnetta Clark had long realized the lack of support and empowerment of women in this particular genre and decided it was time to roll up her sleeves and make something happen for the World of Electronic Dance and the women in it. She can  especially relate to the many “lady DJs” that rarely get the opportunity to shine and become recognized in a male dominated world. The SheFM Station was the solution to this problem.

Brand Storytelling: Currently in the process of archiving history.

by | on January 6, 2013

Internet Marketing Orlando

 

What a lot of businesses don’t realize is that while their history may not mold their current brand presence, the brand’s history IS the brand’s story. Brand Storytelling is one way to show enthusiasts tenure and how the brand has evolved into what it is today. It gives the brand’s side of the story, including “why,” “how” and “whens” that are important to understanding the way the brand operates.

At this present moment, I am currently moving all of the old archives saved from blogs, press, and news sections of old sites that have been stored on a Blogger account! Right about now, I am very grateful that I did that, or a piece of Shorty Produkshins history may have been lost!

 

 

 

shorty produkshinsThis was the original logo of Shorty Produkshins (circa 2003), although the company was started prior to this!

 

 

Back up your brand’s story TODAY!

Learn about the History of Shorty Produkshins here: http://www.shortyprodukshins.com/blog

This entry was posted in Brand Persona, Career Advice, J. Abraham Consultants, Shorty Produkshins, Social Branding

The Sabir Bey Show: Knowledge of Self, History, and Society – Hip Hop Infused.

by | on January 5, 2013

sabir bey, la talk live, moorish nation, los angeles hip hop, philly hip hop, temple of hip hop, orlando hip hop, orlando internet marketing, los angeles internet marketing, shorty produkshins, shorty productions, the sabir bey show,

 

Having an extensive background in constitutional law, history, and health, Sabir has conducted years of research that has yielded an impressive array of lectures and workshops. Brother Sabir is a master communicator, having presented at various universities, schools, and community centers. He is also an avid fitness trainer and nutritionist who continuously promotes various holistic health practices.Sabir Bey has lectured with and been seen in the company of such luminaries and artists as KRS One, Afrika Bambatta, James Ingram, Mos Def, Wise Intelligent, Professor Griff, and R Kelly. Additionally, he has given lectures at the University of D.C., Long Island University and at the Philadelphia International Locs Conference. He produces the incredible and extremely informative CIVIL ALERT Newspaper. His DVD series consists of 29 exciting lectures, filmed at various locations from Detroit to New Jersey, from Washington D.C. to New York, including the widely popular Critical Thinking presentation filmed in Chicago.The Sabir Bey Show tackles issues in the community, laws, discusses history and incorporates Hip Hop and Urban music in bringing together a full circle of understanding of current culture and society conflicts. You can catch The Sabir Bey Show every Tuesday at 3:00 pm PST. (6:00 pm EST.) on LATalkLive.com

 

 

KRS-One on the Sabir Bey Show on LA Talk Live
internet marketing los angeles,internet marketing orlando, internet marketing pittsburgh, sabir bey, la talk live, shorty produkshins, krs one, Orlando Hip Hop, Pittsburgh Hip HopLegendary KRS-One on the topic of Law & Contracts. This is a show you don’t wanna miss! 2 “Teachas” LIVE and in THE BUILDING at the Sabir Bey Show on January 8, 2013. Tune into www.LATalkLive.com at 3:00 PM Pst. (That’s 6:00 PM for those of you on the East Coast) to find knowledge, understanding and to witness HISTORY in the MAKING!

 

Sabir Bey on Twitter Sabir Bey on Facebook

This entry was posted in Blogging, Brand Persona, Campaign Marketing, Digital Marketing, Entertainment Business, In Review, LA Talk Live, Marketing, Media, Royalty Connected, Shorty Produkshins, Social Branding, Social Media Releae, The Sabir Bey Show, Video, Viral Marketing, Word of Mouth Marketing

Want to win ONE FREE MONTH of Social Branding?

by | on January 5, 2013

internet marketing orlando, orlando hip hop, internet marketing pittsburgh, pittsburgh hip hop, event marketing, social branding, jessica abraham, shorty produkshins, shorty productions
Wanna win a FREE MONTH of Social Branding?  Shorty Produkshins gives away the chance to have your brand showcased around the globe! Interested? Make sure you click the link above to find out how!

This entry was posted in Campaign Marketing, Contests, Cross Promotions, Design, Digital Marketing, Entertainment Business, Event Marketing, Giveaways, Internet Marketing Blog, Internet Marketing Orlando, Internet Marketing Pittsburgh, Marketing, Media, Mobile Commerce, Mobile Marketing, Mutli-Channel Marketing, Ning, Partnership, Pay Per Click, Royalty Connected, Search Engine Marketing, SEM, SEO, Services, Shorty Produkshins, Social Branding, Social Media, Social Media Releae, Social Networks, Sp2, Sponsorships, Testimonials, Video, Viral Marketing, Word of Mouth Marketing

Contest: WIN $1000 THROUGH A COLLABORATION WITH GRAMMY-WINNING RICCO LUMPKINS!

by | on January 1, 2013

Get your music heard and promoted with VIRAL means. Have you ever wanted to work with a Grammy Award Winning Producer or Engineer? Here is your chance to do both! Meet Ricco Lumpkins: 

“I will pay you $1000 for your musical talent once you win! Most people will overlook this; so that makes your chances of winning better. If you don’t do music, PLEASE, share this link to someone you know who can WIN!!!!Grand Prize wins $1000, 2nd Place wins a brand new Maschine MK II by Native Instruments (compliments of Vet Boi Music Group), 3rd Place wins brand new Beats by Dre Wireless Headphones (compliments of Vet Boi Music Group)!!!

Good Luck!!!”

For Complete Details Log onto http://www.vetboimusic.com
Follow on Twitter: @riccotweets
Instagram: vetboiigram

Mention invitation by Shorty Produkshins while you’re at it!

“Grammy Award winner Ricco Lumpkins is one of the hottest producers and engineers in Chicago. When he’s not working in Atlanta, LA, NY, Miami, he rolls up his sleeves and shows students how its done for real. Ricco knows how to get that pro sound like know one else. He’s definitely one of the instructors that you need to know. ” – Music Industry Workshop. 

 

 

This entry was posted in Brand Persona, Campaign Marketing, Contests, Entertainment Business, Full Sail University, Giveaways, Marketing, Partnership, Royalty Connected, SEO, Shorty Produkshins, Social Branding, Social Media, Social Networks, Sponsorships, Video, Viral Marketing, Word of Mouth Marketing

ELEMENTS: Why Internet Marketing?

by | on December 31, 2012

Shorty Produkshins -- Social Branding & Event Marketing (Internet Marketing Orlando, Pittsburgh and WORLDWIDE)!

 

*This blog was never meant to be an actual blog. I was writing for inclusion on a website and decided that there are still many that don’t understand the importance of Internet Marketing. 

Internet Marketing is the driving force and connection between Online and Offline efforts. It keeps brands connected to their audiences and helps to create Brand Awareness on Cross Platform Capabilities. Take notice that 2013 is about expansion, and competition is high. How will you set yourself apart from your competition?

Internet Marketing can bring Brand Awareness far and wide. Depending on your brand’s products and services, it may be in your best interest to market locally. For many, nearby cities are the best target markets, especially if regional trade occurs. But, there are many that would like to reach National and International communities. In any of these situations, a SOCIAL PRESENCE is still a must.

Many people think that because they provide services locally that they do not have to be found on the “net” or do not need a strong presence if they do. This is not true on many levels. What they seem to forget is innovation adds to “expertise,” people relocate –visit– or help family in searching for ther needs (even at a distance), customer service can be inconvenient for those only available to do business after hours, and much more! Needless to say, in any territory, there WILL be competition. Be found easier, be a “better friend” to your consumers. They will love you for it. Combat negative reactions and attacks on your brand by competitors, troublemakers and dissatisfied customers. Internet Marketing can help.

Internet Marketing is such a broad topic, but it is also the title given to any form of marketing that takes place Online. Any form of Internet Marketing should reach specific and niche markets, include consumer input and personalization, boost awareness of a brand, expand reach, be a “no-brainer” for a consumer in need, and so on. There is, indeed, an exact science behind it. To be successful in Internet Marketing, one must understand that marketing is CATERING to the NEED of potential clients or consumers, while Advertising is CREATING THE ILLUSION OF A NEED through a WANT. Ethics are important. It will affect your brand’s reputation both OFFLINE and ONLINE.

In essence, building up your brand’s reputability will involve multiple elements of Internet Marketing. This is inevitable to thrive in a modern marketplace. If you want your brand to succeed, you must take advantage of this capability. Familiarize yourself with the multiple elements of Internet Marketing and decide what is right for you and your brand.

Different forms of marketing include, but are not limited to:

  • Blogging
  • Social Media Marketing
  • Social Network Marketing
  • Landing Pages with Calls to Action
  • Search Engine Marketing (SEM/Pay-Per-Click)
  • Search Engine Optimization (SEO)
  • Social Media Releases
  • Online Papers
  • Testimonials
  • Press Rooms
  • Revenue Building
  • Applications & Widgets
  • Mobile Marketing
  • Display Marketing
  • Content Distribution
  • Affiliate Marketing
  • E-mail Marketing
  • Local Business
  • Geo Targeting
  • Viral Marketing
  • Product Feeds

As mentioned earlier, there is a particular science to successful Internet Marketing. This will take time to learn, let alone to understand. It would be wise to find counsel with a professional or to outright hire one. We are here to help! The next time you are in need of Internet Marketing Execution or Internet Marketing Action Plans, contact us!

*We work with Agencies and Firms looking to outsource with Non Disclosure in order to protect your privacy.

 

 

This entry was posted in 24/7 Internet Marketing Telephone Consultant, Campaign Marketing, Digital Marketing, Event Marketing, Internet Marketing Blog, Internet Marketing Orlando, Internet Marketing Pittsburgh, J. Abraham Consultants, Marketing, Pay Per Click, PPC, Search Engine Marketing, SEM, Services, Shorty Produkshins

Increase sales, awareness and participation through Mobile Marketing.

by | on December 19, 2012

Shorty Produkshins has partnered up with Trumpia!Multi Channel marketing, mobile marketing, internet marketing pittsburgh, internet marketing orlando, internet marketing atlanta, jessica abraham

Sign up today for a FREE 30-Day Trial and receive double the benefits by using Promo Code: BRANDSOCIAL

 

It is projected that mobile will be nearly the number one means of Internet connection in 2013. Whether a mobile phone or a tablet device, it is expected that top companies alone will be spending $4.6 Billion dollars in just Mobile Marketing alone. Previously, it is estimated that top companies, combined with small businesses, have only put .9% of their stock into mobile marketing, while nearly 16% of all 4 Billion global users show conversions through Mobile Marketing. The interesting fact in this equation is that a majority of these people will never and have never seen any form of Mobile Marketing ever, can you imagine if they have? “Jumping on the bandwagon” now might not be a bad thing, at least before Mobile Marketing becomes overly saturated like MySpace and now Facebook is becoming.

Truthfully, Internet Marketing will always live on, as long as we are “always connected.” Social Branding will always be around, as long as digital products can be shared and consumed and people feel the need for a personal connection with their most beloved brands. And, Events will always need marketed as long as people are looking for something to do. So, let’s bring all of these elements together as one into an action plan.

I have recently partnered with Trumpia. I have been using them for a while now and think they are an excellent choice for any size business or brand. They have high profile products and plans, as well as ones set for low budgets, starting at $25 a month!

Let me interject on the topic of Trumpia before going into detail about this Mobile Marketing.

If you sign up today for a free 30-day trial (which can be cancelled before the month is up), you will get all kinds of benefits from the company that I am sure you will grow to love! But, the best part is that whatever you are getting, you are getting double that because I know you are going to use the promo code: BRANDSOCIAL. :) My special little treat to you… NOW, back to the regularly scheduled post.

Why do I support what Trumpia is doing? What do I even like about their platform? Why do I continue using it?

I don’t know if you guys remember (and I think I even posted about this brand one time) SayNow.com. This company was acquired by Google and no longer alive. Soulja Boy was one to make it famous due to his “Kiss Me Through The Phone” song. Basically, if you called or text that number, you were automatically made part of the SayNow Network. You could cancel at any time. But, you could expect BRAND updates via text, voice, e-mail and so on. Picture messages and videos could be traded. Live calls and voice messages could be connected and so much more.

To me, Trumpia is the “grown up” version of SayNow with very beneficial features for businesses (large and small), venues, events, doctors offices, schools, artists, studios, actors, authors and more! There are data collection features that prove very invaluable to a brand. Personalization is present and even reaches consumers on a very personal level!

Short codes are given for simple text campaigns, as well as QR (Quick Response) Codes. There are apps and widgets available to users. Coupons can be sent to brand loyalists, along with e-Card options (for Viral efforts). Appointments can also be set and reminded of through the platform. These are only a few of the reasons I am loving Trumpia in all of its glory!

Can you see now how a business professional could take advantage of this option? Now, let me get back to Mobile Marketing. Mobile Marketing allows for instant access in private. Individuals have been clocked to check their cell phones for text messages every three minutes. They do this out of fear that they have missed a text, double checking before and after gaming, out of boredom, while answering and sending other texts, and in between app usage — including Social Networks! To be blunt, “hit them where it counts.” That’s the mission! that’s the goal! That’s what will take a brand to conversion!

For a full Mobile Marketing campaign to see success in maturation, there are other things that can be done by a firm or agency, like Shorty Produkshins, that will treat your Mobile Marketing efforts as if they were the only option, knowing that there are indeed other options out there. Treating Mobile Marketing as an Internet Marketing campaign with Mobile Targets, app creation, mobile advertisements, mobile sites and more are only the beginning. We have to paint the picture for the brand. We have to BRAND the brand. Branding it socially has just now became more personal and the user is always “DIRECTLY connected” to a brand!

Consumers and brands are always within reach. Constant-but-not-spammy contact is available to engage consumers in conversation. Brands can poll the consumers directly and know who THEY are specifically. By doing this, less money can be spent on research, as consumers tend to answer “more truthfully” in private, especially on personal mobile devices! By knowing what your consumer wants and needs, you are able to cater to them specifically and give them EXACTLY what they desire. You listened to them. They will never forget it. Loyalty, virallity and Word of Mouth has now been set into motion!

Multi Channel marketing, mobile marketing, internet marketing pittsburgh, internet marketing orlando, internet marketing atlanta, jessica abraham

This entry was posted in 24/7 Internet Marketing Telephone Consultant, Brand Persona, Campaign Marketing, Career Advice, Contests, Digital Marketing, Empower Network, Entertainment Business, Envisionment Network, Event Marketing, Giveaways, In Review, Internet Marketing Blog, Internet Marketing Orlando, Internet Marketing Pittsburgh, J. Abraham Consultants, Marketing, Media, Mobile Commerce, Mobile Marketing, Mutli-Channel Marketing, Partnership, SEO, Shorty Produkshins, Social Branding, Social Media, Trumpia, Viral Marketing, Word of Mouth Marketing

Re-introducing the Business World to EnvisionedTV and the Envisionment Network

by | on December 14, 2012

internet marketing orlando, internet marketing pittsburgh,business networking, network marketing, jessica n abraham, shorty produkshins, shorty productions, envision, influencers, empower network, social network for leadership
May 1, 2012 marked the release of the Envisionment Network and empowering EnvisionedTV sites by Shorty Produkshins. The site was released, but promotion didn’t take place due to multiple other releases taking place through the Shorty Produkshins umbrella and the undergoing of major project executions belonging to clients of Shorty Produkshins. EnvisionedTV and Envisionment Network are still really at “Ground Zero,” due to the need to make that release to the public, but not mirroring the exact vision of the company. That being said, May 1, 2013 will mark the one-year anniversary of EnvisionedTV and the connecting Envisionment Network. This is also the date that these sites will re-release in a new format — with upgrades, more functionality and mobile apps!

 

Envisioned.TV welcomes viewers to the re-release of a new business network that connects business owners, future moguls and leaders in the business and entertainment worlds to inspire, motivate and empower each other. Through “envisionment,” we are able to do anything we can imagine, achieve our goals and influence others for many years to come. John C. Maxwell once pointed out in one of his works that the average person meets a “hermit” in the woods who has never met anyone else in his life, he will now have influenced over 15,000 people in his lifetime! EnvisionedTV aims at influencing the world!

Words of wisdom, blueprints to fame, biographies, success stories and advice are amongst just a few reasons viewers will enjoy Envisioned.TV. The website and social network, dubbed the EnvisionmentNetwork, will build a bridge between those that have done it to those that are and seek to do it. The “it” is what is to be envisioned through self-aspiration, collaboration, networking, groups and more!

EnvisionedTV not only offers users the ability to create profiles and interact with each other through chat, forum, instant message and blog, but it also allows them to view video interviews and become acquainted with those who have now become legends in the eyes of business people everywhere! Also at EnvisionedTV, members will be able to attend seminars and workshops, which will feature large names in the business world and reviews on products and services and events beneficial to their brand.

While EnvisionedTV is only in the re-release stages, the actual site will be launch within the first week of May 2013. The target date is set for May 1; but based on polls and user experiences, it may be pushed to later on that week. Attached to EnvisionedTV are social presences on Facebook, Twitter, UStream, Youtube and more. There is a Facebook page for all of those who would like to-the-minute updates on the site and its activity.

Join EnvisionedTV in the pre-release and launch of the newest social platform to the business world. Support us to help others “envision. achieve. and influence.”

 

About EnvisionedTV:

The idea for EnvisionedTV came about through inspiration of today’s leaders, working hard to reach the goals and achievements that they once envisioned for their futures. While success comes from hard work, sacrifice and dedication… influence, inspiration and motivation play a major role in the medium that shapes that success. EnvisionedTV gives this opportunity to those seeking absorption of inspiration, advice and empowerment from those that have done it.

EnvisionedTV brings together those looking for constant inspiration, motivation and direction and business moguls and empires that have done it through multiple global industries in hope of advancing their pursuits and creating higher standards for their goals.

In current stages of the site, EnvisionedTV uses pre-existing interviews of today’s inspirational speakers, entrepreneurs, moguls and brands selected by actual viewers for educational purposes. As the site evolves, EnvisionedTV will provide exclusive content and interviews to site owners, bloggers, and audiences globally. EnvisionedTV promises to bring you motivational material in mapping your own success.

If there is a speaker that you would like to see on EnvisionedTV, local or National, please write and let us know!

ELEMENTS of Internet Marketing 101 — Viral Marketing (On Demand).

by | on December 4, 2012

The question that prompted this post on Viral Marketing was this: “What’s the difference between Word of Mouth Marketing and Viral Marketing — if someone is telling someone, who is telling someone?” Well, the truth is that they are very similar so I can understand the question. At the same time, they are quite a bit different.

Viral Marketing is pretty much an electronic art form in this day and age. Sure, physical, tangible items can be passed from person to person, community to community and generation to generation (i.e. folk lore content to promote an idea or product, flyers with entertainment value, etc.). But, when you hear the word “Viral Marketing,” you think of it as more of “an Online thing.”

Viral Marketing is generally a principle or product that is “passed around” and shared between consumers (not necessarily customers) based on the value of a product or presentation in their lives. Most Viral Marketing happens when an emotion or thought is triggered in the minds of audiences being reached. This is a great way to ADVERTISE your product to a crowd, meaning to make them WANT your product. Viral Marketing can happen through Social Media Content (photos, videos, audio, etc.) at the click of a button, which is why including “share panels” and Social Bookmarking to your content is a plus. It can also happen through copy/paste methods, which requires “too much work” for some individuals who want an immediate response. The more value they find in your product, the more of themselves they will give to share the content.

Word of Mouth Marketing, as seen in the previous post, can come from presenting these items to friends on sheer LOVE for what is being seen. So in essence, Viral Marketing is Word of Mouth Marketing, while conversation doesn’t necessarily take place in making the conversion. Nonetheless, Word of Mouth Marketing is by no means Viral Marketing. Word of MOUTH means that conversation takes place from Consumer A to potential Consumer B. Here, they discuss your media content, but more of the conversation is geared in the direction of the actual PRODUCT or BRAND. This is where loyalty takes form and the consumer feels a NEED for your product. This can happen Online or in the physical world we find ourselves in without a computer in sight!

Both forms of marketing are two of the hardest types of marketing efforts to succeed in. Word of Mouth Marketing consists of converting potential audiences into BELIEVERS and BELIEVERS into LOYALTISTS. They have to love your brand. And like people, we can’t just MAKE ANYONE fall in love with us. It happens through interaction, genuine care and nurturing. Viral Marketing, however, takes killer content and hits the emotions and psyche of audience members in reaching new target audiences and consumers.

Viral Marketing is easier than WOM to achieve, because there are many venues and platforms that allow your content to be seen. On the contrary, you have to hit the nerve so strongly that these consumers WANT TO SHARE your content. That’s only the first step. From there, you have to direct them to follow a call to action, which means you have to get them to actually visit your site, attend your event, purchase your product or whatever else you are aiming for with the content. THAT is the tricky part, because our population has become so immune to marketing that we almost lose interest after the content has been consumed and new content is put in front of our faces.

Again, we have to make them WANT to engage in conversation and participation with our brand. How are we prepared to do this? How are we catering to the needs of an unmotivated or semi-interested consumer? How are we making the funnel process easier for them to “check out” before they change their minds? Create a call to action (which will be fine-tuned), create a roadmap, and then reach into the mind of that target and find out what type of content will AFFECT THEM emotionally and mentally. Once this has been executed, you have a high chance to Viral Marketing success!

…Oh, by the way, content quality doesn’t have to be great! Did you know that most high quality and written content have LOWER viral destinations than “on the fly” cell phone and low quality recordings of 3 minutes or less? Also, giving something free to a consumer will give them a sense of privilege and loyalty that will make them go above and beyond. IF they know they’re getting more, they will give more! Interesting isn’t? Let that marinate! It is definitely something to think about.

Take a look at this viral video: “Shorty Produkshins LIVE on the Miller Lite Tour Bus.” Does it make you want to drink some beer (Coors or Miller Lite), want to go to the tour bus yourself? Does it make you want to be part of the industry or in a band? Does it make you want to have fun and be social? Or, does it make you curious about the next year’s Florida Music Festival, hosted by Miller Lite every year? The further you get into the video, all elements come together and you meet a DJ/Promoter and get to hear about the person talking behind the camera. A brief description of the company is given and even some services, meshed with a little comedy. Now, does it make you wonder what Shorty Produkshins was doing filming or what they do in the industry? Does it make you curious about this $1.99/Minute consultation line? Furthermore, do you feel more comfortable knowing that Shorty Produkshins has similar interests to yours, while being staffed with every day people? By the way, this event was promoted Online through Shorty Produkshins’ Event Marketing service and sponsored by the brand, as well, that year.

 


While this video was never meant to be a viral video, as it was just a documentation of events at the 2010 Florida Music Festival in Orlando. But, I’m sure your mind could be racing on ways to make it better based on these elements in making it a viral success? And what we just “processed” was the same process one must go through in preliminary planning, storyboarding, creation, and production phases of this technique. Good luck to you and your team in all future endeavors!

This entry was posted in 24/7 Internet Marketing Telephone Consultant, Brand Persona, Campaign Marketing, Cross Promotions, Empowerment, Entertainment Business, Event Marketing, Florida Music Festival, Internet Marketing Blog, Internet Marketing Orlando, Internet Marketing Pittsburgh, J. Abraham Consultants, Marketing, Media, Miller Lite Tour Bus, Royalty Connected, Services, Shorty Produkshins, Social Branding, Social Media, Sponsorships, Video, Viral Marketing

SPRUZ for Social Networks: Why I love them so much!

SPRUZ for Social Networks: Why I love them so much!

by | on December 4, 2012

Hello, World (pun to WordPress)! I am back at it with a new blog! As many of you SHOULD know, I own a company called “Shorty Produkshins.” What we do is related to the Internet Marketing worlds of Social Branding and Event Marketing. In this world, the keyword is “SOCIAL.” I find myself building many social networks and sites that mimic social networks but have a more controlled environment. I have used many different open source platforms, some too basic and some too complex and superfluous for what actually needs done.

Interestingly, I work with clients on their budgets and the budget may allow room for premium memberships and structures that have support teams behind them and more complexities that take limited timeframes to complete (minus reaching the objective through research, development, creation and implementation). So, yes, sometimes I use sites like Ning, Grou.ps, the late-Grouply and now Spruz!

What I like about these is the fact that I HATE web design. But, I have some talent in that area, so I don’t turn down business when I get a special request. I can use predesigned layouts and then EDIT it to my OWN liking. I can add my own graphics and fonts, as well as structure. I will admit, I haven’t used WordPress for anything more than this blog. I am sure I could learn it, but I have no time between the 9 companies and side hustles. And, I refuse to buy templates for things that I can do myself!

When dealing with sites like Spruz, you can do what you want pretty much. You can turn off functions for the public, you can have THEM charge monthly subscription fees FOR YOU, you can customize all day long or not at all. That is up to you. I like it, because of these reasons and more! When designing a Social Network, I can implement so much into a site that will work greatly for SEO efforts and make a basic site grow into a complex site that will keep people returning for more. I can also take the site and pass it off to the client for future customization once my services are no longer needed, and they will understand it much easier than they would through coded data.

Spruz is really a great tool in social networks. Once you connect your domain, it automatically updates links for you. You will notice the ease in adding modules and html elements, and the best part yet is that you can add your own scripts. While most of these platforms allow for the editing of the CSS and templates, they are very restricted as to exactly what else can be done with those sites. Spruz allows so much customization that I almost wish there wasn’t a monthly fee, or I might just use them to create a plethora of sites! While the monthly fee is very low, owning 48 plus sites like I do will equate to very a very high bill once added up! But, did I mention, for the performance and all, SPRUZ IS THE CHEAPEST PLATFORM EVER!!!!!!!!!!!!!

By the way, starting off with a page on an already established network is GREAT for SEO!  By using a paid account, Google understands that your page is not spam and is a niche product. It is also attached to an authority website by default. How awesome is that? Give it some serious thought for future reference!

This entry was posted in Arab Women Empowered (A.W.E.), Campaign Marketing, Design, Empowerment, Entertainment Business, Envisionment Network, Event Marketing, Grou.PS, Grouply Alternative, In Review, Internet Marketing Blog, Internet Marketing Orlando, Internet Marketing Pittsburgh, J. Abraham Consultants, Ning, Royalty Connected, SEO, Shorty Produkshins, Social Branding, Social Media, Social Networks, Sp2, Spruz