by jessicanabraham | on December 31, 2012
*This blog was never meant to be an actual blog. I was writing for inclusion on a website and decided that there are still many that don’t understand the importance of Internet Marketing.
Internet Marketing is the driving force and connection between Online and Offline efforts. It keeps brands connected to their audiences and helps to create Brand Awareness on Cross Platform Capabilities. Take notice that 2013 is about expansion, and competition is high. How will you set yourself apart from your competition?
Internet Marketing can bring Brand Awareness far and wide. Depending on your brand’s products and services, it may be in your best interest to market locally. For many, nearby cities are the best target markets, especially if regional trade occurs. But, there are many that would like to reach National and International communities. In any of these situations, a SOCIAL PRESENCE is still a must.
Many people think that because they provide services locally that they do not have to be found on the “net” or do not need a strong presence if they do. This is not true on many levels. What they seem to forget is innovation adds to “expertise,” people relocate –visit– or help family in searching for ther needs (even at a distance), customer service can be inconvenient for those only available to do business after hours, and much more! Needless to say, in any territory, there WILL be competition. Be found easier, be a “better friend” to your consumers. They will love you for it. Combat negative reactions and attacks on your brand by competitors, troublemakers and dissatisfied customers. Internet Marketing can help.
Internet Marketing is such a broad topic, but it is also the title given to any form of marketing that takes place Online. Any form of Internet Marketing should reach specific and niche markets, include consumer input and personalization, boost awareness of a brand, expand reach, be a “no-brainer” for a consumer in need, and so on. There is, indeed, an exact science behind it. To be successful in Internet Marketing, one must understand that marketing is CATERING to the NEED of potential clients or consumers, while Advertising is CREATING THE ILLUSION OF A NEED through a WANT. Ethics are important. It will affect your brand’s reputation both OFFLINE and ONLINE.
In essence, building up your brand’s reputability will involve multiple elements of Internet Marketing. This is inevitable to thrive in a modern marketplace. If you want your brand to succeed, you must take advantage of this capability. Familiarize yourself with the multiple elements of Internet Marketing and decide what is right for you and your brand.
Different forms of marketing include, but are not limited to:
- Social Media Marketing
- Social Network Marketing
- Landing Pages with Calls to Action
- Search Engine Marketing (SEM/Pay-Per-Click)
- Search Engine Optimization (SEO)
- Social Media Releases
- Online Papers
- Press Rooms
- Revenue Building
- Applications & Widgets
- Mobile Marketing
- Display Marketing
- Content Distribution
- Affiliate Marketing
- E-mail Marketing
- Local Business
- Geo Targeting
- Viral Marketing
- Product Feeds
As mentioned earlier, there is a particular science to successful Internet Marketing. This will take time to learn, let alone to understand. It would be wise to find counsel with a professional or to outright hire one. We are here to help! The next time you are in need of Internet Marketing Execution or Internet Marketing Action Plans, contact us!
*We work with Agencies and Firms looking to outsource with Non Disclosure in order to protect your privacy.
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