Category Archives: Business Entities

Marketing Yourself in the form of a Resume

Getting through ATS with an optimized resume by mirroring Internet Marketing techniques

Shorty Produkshins now offers resume writing services to professionals, military personnel, the medical field and more! We provide the same services as many of today's top job search companies, such as Monster, Career Builder, Career Perfect, Beyond, Top Resume and MORE!

As a professional in an ever-evolving world of technology, it is absolutely important to keep abreast of changes that occur within the standard operations of society and hiring processes. Not many realize that with the evolution of information systems, most hiring processes are initiated, if not fully executed, Online. Therefore, Hiring Managers and Executive Decision Makers are eliminating the number of resumes that they are scouring each week in order to streamline processes and maximize productivity in the job space, while keeping staffing down to a minimum. Let’s take a deeper look into this science and discover how to get passed all systems filters to, at least, be considered for the position that many are applying for.

Did you know, that as this World of Technology evolves, so does the way the business world approaches Talent Acquisitions and Recruiting? Professionals aren’t just sitting back behind a desk glancing over resumes on a day-to-day basis. Time is valuable and successful corporations are always looking for ways to cut back on unnecessary spending.

As earlier mentioned, many recruiters are more than likely sitting in front of a computer and pounding away at their keyboards, seeking out potential candidates that meet the specific needs of an employer. Whether it is a proprietary system, hosted on internal servers, or through a major job search platform, hiring personnel are able to search out the perfect candidate based on keywords searches. Often, more time is placed in discovering which keywords directly meet those needs of an employer than sifting through a plethora of candidates that do not meet them.

As many job search sites and resume writing services will point out, there is an algorithm in tact that allows recruiters to search for who they want and to avoid those that they do not. This system is dubbed “ATS,” a shortened version of “Applicant Tracking System;” and it is what will make or break a candidate’s forge to the top of the figurative totem pole.

You see, per position a company seeks to fulfill, an average of 250 to 300 candidates are competing to be seen and invited for interview. Unfortunately for most, they will never be seen. The “select few” will be invited to join the hiring process and asked to report for interview. Believe it or not, but many of the top professionals applying per position will actually be overlooked. Hence, these awesome candidates might never have their chance at a dream position and will remain in their current until they finally “hack” the system.

So, how do you hack this system? How do you rise to the top and become recognized as “cream of the crop?” This is simple. Treat your career path as a brand, while showcasing brandYOU through the use of Internet Marketing techniques to enhance your presence in tracking systems. While ATS works slightly differently than Search Engine Optimization (SEO), the core concepts are totally the same!

Similar to SEO, ATS seeks out applicants based on specific keywords. The more keywords to match word-for-word, the better! The applicant will score a higher position within this algorithm. Unlike SEO, these keywords must be presented exactly as described by qualifying terms, as opposed to being strategized for conversational, organic placement and tone. Industry-specific terminology is highly encouraged.

Resumes are expected to be matter of fact, while engaging readers in a professional and narrative description of an applicant’s work history. This means that a phrase, such as “preparation of slideshows” would hold little weight, if any, to “slideshow preparation.” It gets even more complex.

Because ATS seeks applicant achievement over duty, it would be wise to include the latter preceded by a strong action verb and a powerful adjective. Whereas one may include, “Engaged in slideshow preparation” on their resume, another may include “Developed and executed highly professional slideshow preparations.” Not only did the second choice include powerful descriptors, but it also showed process, ability and to what quality. It also showed that it happened on more than one occasion; and therefore, it was not a fluke!

While both verbiages may find themselves ranking higher within ATS than those without optimization, the achievement-based resume will soar much higher. Once these resumes reach the hands of the talent recruiters, which do you think will receive further consideration?

Keeping your language brief within a resume writing is the objective, but the manner in which this is done, is also important. In marketing yourself, you have to sell your achievements by showing how even your performance of duties have made a difference. Your resume must flow smoothly in keeping a reader engaged. As a matter of fact, your resume must flow smoothly, because your resume will merely be skimmed the first few times that it is read. Keeping content mapped out and consistent, the layout must reflect what the body is trying to convey to your future employer.

Structure is equally important to the Applicant Tracking System. Professional profiles may or may not be read with the ATS (The depends on the complexity of the engine being used.), but they must be present when distributing your resume to employers that do get to see your resume. Within each resume, it is highly recommended that one includes a “Competencies Section,” with word choices that must completely be spelled out, at least once prior to abbreviation throughout the resume. This section also acts as a meta tagged “keywords” section within SEO to enhance your resumes overall potential. While many include these keywords into a section described as “Areas of Expertise,” one merely should feel comfortable in their ability to complete duties found within.

Expanding upon the ideal that layouts and consistencies are important for ATS and in mapping out your career, layouts keep resumes organized, experiences highlighted and abilities grouped. It also helps ATS differentiate the content you are submitting, especially in the case of extracting information to a separate database. In a more traditional format, it leaves your resume more visually appealing, balancing out white and negative spacing, and allows your resume to be properly scanned over in the second round of the hiring process, therefore passing the “30-second test.”

In physical hiring processes, a hiring manager is opt to starting at the expertise section, scan through previous employers, read your full education level and then check out the rest of the resume. Sometimes, they go directly to education, skipping experience, altogether, and continue at your affiliations and technical proficiencies. If they are intrigued, they will return to your biography, and then they will read to see if you are worthy of the position they are moved to interview you for. You want to draw eyes to each section of your resume and encourage them to actually read what is written there. Avoid typos and formatting errors. They aren’t read by ATS and can negatively sway the hiring manager to dropping your resume into the garbage bin.

Speaking of garbage bin, industry rules have changed. You do not need to have a references section in your resume. You can drop that in the trash. Because many people lie about references and have others lie for them, it has become an unnecessary part of the resume process. It also takes up space that you can be using for something more valuable. It is wise, however, to keep a resume sheet on hand if your future employer requests one. This also goes for project sheets, which outline project histories, portfolio pieces and publications, unless you have a Curriculum Vitae (CV) resume type.

In creating proper spacing, keeping your resume to a proper link and utilizing negative space, one must consider level of hierarchy. While in ATS, there is no limit to how much space is being used. Understand, if you make it through the computerized process, a warm-blooded soul will be holding your resume in their hands. Length must be made appropriate to your level of hierarchy on the corporate ladder.

It is commonplace that professionals who have held tenure at a job site, entry-level personnel and students may only detail their resume to one page. However, there are some entry level personnel who hold hands with professionals of all industries that will find two-pages tells a clearer story of who they are, whether they have summarized this or are providing quality content in enhancing their resume to meet specific job descriptions. Hiring managers find it acceptable for medical personnel, executives and IT professionals to submit resumes at three to four pages.

Military personnel, medical doctors and professionals in the scientific community are expected to have four or more pages of resume material. This is where special resumes are created, distinctly prepared by federal standards and in CV-structured layouts. Most resumes only include the last 10-12 years to compensate for age-stereotyping hindrances in the hiring process. An undated summary statement may be italicized below to show evidence of a career journey and previous experience in correlation to older-yet-relevant positions held. Remember to present yourself how you want to be perceived. This is Branding 101.

While most resumes are lacking a graphic appeal, many new designs have found ways to give resumes a persona. After all, when looking at a resume, one becomes familiarized with the person that they are potentially hiring. Your layout will tell a hiring manager your level of expertise within the corporate machine. Graphic elements can hint at an “out-of-the-box” or innovative personality, highlighting your ability for creativity. The problem, however, is that ATS often has a hard time reading graphic resumes. And, while there are ways to get around this issue, most creative resumes suffer because some element or another is lacking in the process. Only a select few within the resume-writing world know how to get around this problem and can optimize your resume for discover in ATS engines.

Finally, in marketing yourself through a resume design, one must be aware of engine capabilities. While .doc extensions aren’t often looked at as a “finished project” in a world, where creating a .pdf document helps corporations protect against security and fraud while accepted as official and polished, .doc extensions are the most acceptable form of submission in this day. This document type provides ATS with an easier means of extracting your personal information than does .pdf, .rtf, .txt and even .docx.

Being mindful of your audience, keep both .pdf documents and .doc on hand at all times. After all, you may be submitting your resume directly to a decisionmaker and should plot to appear as polished as possible. In the end, it all comes down to one thing… brandYOU. How are you marketing yourself? What observation of your character would you like them to experience? Stay mindful of ATS when submitting resumes to corporate engines and job search sites; and remember, I am only a messenger of what experts have analyzed over the years and through experience. Good luck!

Florida businesses promote ‘independent’ through annual Pittsburgh cause

AS PUBLISHED ON EXAMINER.COM
Shorty Produkshins is an Online Promotions Company from Orlando, Florida, specializing in Social Branding and Event Marketing, as well as Public Relations and Design Strategy, for the last 11 years.
Shorty Produkshins is an Online Promotions Company from Orlando, Florida, specializing in Social Branding and Event Marketing, as well as Public Relations and Design Strategy, for the last 11 years.
2014 Copyright, Shorty Produkshins. Shared with Permission.

SweetNote Entertainment, a Production Company in Pittsburgh, Pennsylvania, presents an annual Rock’N’Soul Christmas Show that brings regional musicians, fans and area businesses together to raise toys and donations on behalf of the Toys for Tots Foundation to give to children during the holiday season. Each year, SweetNote collaborates with local businesses and corporations to make sure that everyone involved goes home “just a little bit happier.” Products and services are donated to the company and given away during raffles and to bands, who perform during this charitable event. According to B. Michael Smith, owner of SweetNote Entertainment and Coordinator for this event, set for December 14, 2014, “The primary goal of Toys for Tots is to deliver, through a new toy at Christmas, a message of hope to less fortunate youngsters that will assist them in becoming responsible, productive, patriotic citizens. Our organization is dedicated to the process of making that happen, but we need your help (speaking to artists and businesses all over the United States).”

This year, two Florida-based companies are getting involved in SweetNotes Rock’N’Soul cause — Playas Mob Radio and Shorty Produkshins.

Playas Mob Radio, a weekly radioshow that is based in Fort Pierce, broadcasts out of 6 FM stations around the State of Florida and to an International fan-base of Online listeners. Playas Mob Radio, dedicated to breaking Independent Artists, Businesses and Causes, will be presenting one winning band or business with a promotional radio spot during a high profile show to talk about their brand’s history and any upcoming releases. If it is a band that wins this promo spot, they will also have their latest radio-edited release placed into regular rotation during The Playas Mob Radio Show on WJFP FM. The show will be live on-air and will also be archived for promotional usage for the brand in both Online and Offline arenas.

Shorty Produkshins, an Orlando-based Online Promotions Company specializing in Social Branding and Event Marketing and also affiliated with Playas Mob Radio, will be giving away a few items to encourage entrepreneurship, musicianship and, of course, giving during the holiday season and into the new year. A spokesperson for Shorty Produkshins states that, “It is our way of giving back, while helping artists and brands find awareness in the new year. We initially were giving away one graphic art in the form of a digital flyer to one winner to help boost their visibility, professionally and with intrigue, and we still are. However, we realized the need brands have in establishing credibility and awareness that lasts the lifetime of their career. So, we decided that we could write articles, as well, for five brands or bands who really deserve it — which would be more beneficial to them than a graphic design that serves the purpose of one project or announcement. These services will also really benefit their Internet Marketing and SEO efforts.” They have donated one graphic design and five written articles to promote independent progress in the Pittsburgh Area.

With December 14, just two days away, we can only imagine the magic that the night will behold. Artists, businesses and audiences at Pittsburgh’s Sing Sing venue at the Waterfront can expect a night of entertainment, holiday spirit and motivation to usher them into 2015. Performing at this event, SweetNotes own Lyndsey Smith and Soul Distribution will take the spotlight alongside acts such as Kinetic, Sun Hound, Hakim Rasheed, Mike Why, Ine, Gene Stovall, Devan Rue and Brian Woods. With a roster like this, this is definitely a night to remember!

Suggested Links

Playas Mob Radio: Get YOUR Music HEARD! | WJFP FM

Be heard worldwide. How do I get on FM Radio? Get a record deal. Breaking independent artists. Book me a gig. Radio interview. Press and public relations. internet marketing orlando
 

Airtime for Artists, Businesses and Causes

Be heard all over the World with a radio show that takes place EACH and EVERY Saturday from 8 to 9 PM Est with broadcasts on SIX (6) FM stations in the State of Florida, as well as plays ONLINE and via Tune-In’s Radio App.

Contact playasmobentertainment@gmail.com to find out how to get your music played during the Playas Mob Radio Show, a live interview, copy of the show and Social Media blasts of your content. The Playas Mob Radio Show acts as a platform to showcase Independent Acts and give a platform to Current Top Talents and Vetern stars to use for PR. We invite your brand or band to get involved each and every Saturday! …They’re listening!

Tune in to WJFP Playas Mob RadioShow NO MATTER WHERE IN THE WORLD YOU ARE! They are breaking Independent Artists, Businesses and Labels, while including the Veterns and Current Top Talents in the mix! Tune in to find out the latest industry events and opportunities, as well as how to get YOUR MUSIC on the air!

Playas Mob Radio at 8 PM Est | 5 PM Pst until 9 on WJFP FM (91.1 FM Ft. Pierce | 93.9 FM Cocoa | 94.3 Melbourne | 107.1 FM West Palm | 90.7 Vero Beach and ONLINE through TUNE-IN RADIO and http://www.wjfp.com/ )…. “Breaking #INDEPENDENT #ARTISTS #WORLDWIDE”

 

New Social Network: “Promoting Health & Wellness through Education!” (Video).

Set for Beta Launch in Mid-September, Kenor Internationalgives the Health & Wellness community something to be proud about.

 

Kenor International, Health and Wellness Orlando, Dr Keny F Bastien, Social Network, Shorty Produkshins

“Kenor International: “Promoting Health and Wellness through Education!”

 

Since 1999, Kenor International has been “Promoting Health & Wellness through Education” and bringing hope to the lives of many patients that are told “hope is simply not there.” Kenor’s staff finds this totally unacceptable. It is the mission of this “health information brokerage company” to aid in the self-restoration process of those battling “so-called” incurable illnesses and degenerative diseases. Known Internationally for his successful career in Functional Medicine, Dr. Keny F. Bastien (President and Founder of Kenor International) has decided to expand his practice to multiple regions, including the Internet, to continue this mission, while connecting offices in St. Lucia, Orlando (Altamonte Springs Area), Peru and other various locations.

As we’re seeing a trend in niche Social Networks amongst successful brands, we realize that many are successful and many are not. One niche that has been overlooked, however, is the Health & Wellness demographic. Interestingly enough, the most successful of these niche communities, related to Health and Wellness, are actually very behind the times. And, a lot of these sites carry recycled information that has clearly been “copy/pasted,” while their branding has been implemented poorly, appearing generic to users. This leads to networks with a giant database with only a handful of active users. Furthermore, those users do not visit the site on a daily or even weekly basis!

Kenor International offers a more subtle approach to this demand with a sleek and elegant, yet innovative, design. One look at the web design, and a consumer almost envisions themselves at the flagship Kenor International Health Center in San Sebastien Square II, Altamonte Springs, Florida. While classical music isn’t playing in the background, the site gives a sense of enjoyment and peace that they may feel in the center hosted by Dr. Keny F. Bastien and staff. Peace and serenity can give healing to a stressful day and as information is sought out based on their medical needs. At Kenor, users are not labeled as “members,” because they are truly “family.”

The design of KenorInternational.me is sophisticated and yet caters to the modern day needs of “on-the-go” consumers. Social Media is able to be shared from within the site, including video, photos, and audio, while broadcasting live streams on KenorLive from time to time! KenorLive is available even when no live streams are available through videos of previous broadcasts and clips of Kenor-related information. Here, you are able to catch up on news, educational information, discussions, chats, webinars and more from Kenor International. And, you are also rest assured that “you are not alone,” at such a trying time, with the support of “family,” who are going through similar symptoms, and from those have been cured of those symptoms.

With the site in Beta at early release, “early adopters” will see changes, as they occur, in front of their eyes. They will be able to voice their opinions and give suggestions as to the sites overall direction. This is a “family thing,” and Kenor International (An A+ Accredited Better Business Bureau Affiliate) strives to cater to family!

Overtime, the site will add additional products and features. The site will gain users through Viral and Word of Mouth efforts. Organic Search will also benefit the sites placement in search engines through the uploads and consumption of Social Media Content. Without giving much information on the Internet Marketing tactics of Kenor International, one must be on the lookout, as accounts will be handled through Shorty Produkshins, a company known for their Social Branding and Advanced Internet Marketing Strategy.

Are you a fan of Natural Healing and Healthy Living? Request to be invited to the pre-release of KenorInternational.me today!

Social Network created to free college students of student loan debt. (Video)

 

#LetsBeHonest… When it comes to student loans, we have basically signed ourselves into slavery in order to have a framed piece of paper on our wall. All our hopes and dreams are basically useless, because we have to work overtime at our side jobs just to make our monthly payments and have food in our fridge. We are too burnt out to pursue our careers once the day is over. And in reality, we are only paying the climbing interest rates with nothing being added to the original loan!

What would you do if you could actually blow Ms. Sallie Mae a kiss goodbye, enjoy doing what you love, while getting paid to speak your mind? Enter Let’s Be Honest.

Let’s Be Honest is the brainchild of Orlando’s own, Mirwais “Mike” Nafey. He founded this site with the goal of helping at least 50,000 college studentsbecome debt free from student loans, while giving them the room to launch and operate their own businesses in time. This is very important, he feels, because most grads either 1.) have difficulty securing work in their field and fall into the “loop” of becoming a robot to the economy, or 2.) they are held back from their true potential by drowning in debt. The goal is to help these grads to become more of an asset to this world by empowering them and encouraging them to follow their dreams without the stress of financial hardship and debt!

 

lets be honest, work from home, make money online, blog and get paid
Let’s Be Honest allows users to “speak their opinions boldly” and get paid for it! Users are encouraged to bring friends and open-minded, opinionated classmates to the site by getting paid for each person that joins in the conversation. The site is backed by investment companies and soon-to-be advertisers with an “at the moment” non disclosable means of revenue generation that will allow the Social Network to be self-sufficient. The site is free for users to join. Yet, residual income is paid monthly to them via payroll through Wells Fargo! 

In the next week, the site will continue to evolve into something much larger and better. Within the next month, implementation of Let’sBeHonestTV will be ready for release, along with a few other cool features! The site already gives users the ability to speak freely, unjudged and engage in interesting conversation with others on the site! You don’t have to be someone’s friend to engage in conversation, and conversations are catalogued by category! This means that someone REALLY has to “stalk you” to even know what you have been up to on the site!

Nafey realizes that our future is in the hands of our youth. It is through them that we truly have hope. He promotes the idea that this generation should benefit just as much as any large corporation, like Facebook, because THEY are the ones generating content, inviting their friends, spreading word about these sites and keeping it alive. Therefore, “The Generator Program” was created. Why should anyone else be paid for what these college kids are doing for free?

After just two months of Beta-launch in testing the waters and better understanding the markets, Let’s Be Honest is ready to release the actual site and have it running very shortly! Many have joined in Beta-launch and have been leading the site to achieving a rapid increase in new members. Top members alone have single-handedly lead to almost a thousand new joins in just this short time! As the “kinks” have been ironed out, we have begun to see users active on LBH using #letsbehonest hashtags all over popular Social Networks, such as Twitter and Facebook! Is this site really that addicting? Find out for yourself, and cash in on the fun!

Internet Marketing Strategy mends broken hearts and brings couples closer!

Confidential and Private Relationship and Dating Advice, Ingenio, Keen, Niteflirt, Bitwine, LivePerson, LiveAdvice, Ether, Relationships, love, broken heart
Internet Marketing and Social Branding have allowed us to extend our means beyond expected “Barriers of Entry” into the World of Business and Industry. In today’s world, barriers simple do not exist, especially when there is a need that out supplies the overall population. If you can fill a void that is in extreme “need of a fixin’” and watch trends in Social Conversation, you will find that any business will take off like wild fire! Take “LOVE” for example. This word is used in about a million-and-one conversations just around the net itself. How many times do people speak on this topic on a regular basis outside of social networks?

 

In analyzing this topic more, Jessica N. Abraham came up with a solution. “You see, most people are either heartbroken, very intrigued by someone special, trying to keep a relationship alive or trying to find ways to keep their relationship together. Many would like someone special in their life but have become discouraged by it. Others are too shy to approach those who have grasped their interests and wouldn’t know the first thing about dating but would like to. The rest are trying to come up with ways to better please their lover, where they may otherwise ‘come up short.’ For years, I have been helping friends, family and those that have been passed in my direction for advice in the areas of Relationships and Dating. Many times, the conversation becomes very complex, and I am here to analyze and help to help better the situation.”

Confidential and Private Relationship and Dating Advice, Ingenio, Keen, Niteflirt, Bitwine, LivePerson, LiveAdvice, Ether, Relationships, love, broken heart, candy heart, unbreak me

Through years of providing free advice to those in need,Jessica N. Abraham, already A 24/7 Internet Marketing Consultant, decided to open her phone lines to allow “24/7 Relationship and Dating Advice by Phone.” She started UnbreakMyHeart.me to point the heartbroken and insecure in the direction of her “private telephone and text chat advice line.” UnbreakMyHeart.me’s servicing is powered by Ingenio, who is owned byAT&T and Yellow Pages and was recently acquired by an investment firm in San Francisco. Ingenio is a sister brand of Keen.comEther.com and LiveAdvice.com. These sites are all responsible for providing quality service to those in need of consultation, advice and coaching in areas of interest, including Business, Love, Friendship, Industry and more! Through Ingenio, Jessica is able to offer first time callers with three free minutes in order to try her services with no strings attached!

There are many ways that Jessica N. Abraham has learned to bring awareness to her new venture through Internet Marketing and Social Branding. “I have an Online Promotions Company that actually specializes in Social Branding and Event Marketing via Advanced Internet Marketing and SEO tactic. Through over 10 years of experience — and we are now in our tenth year — we have learned many tricks of the trade. In keeping ethical through our approach, we enter social conversation — often giving free advice, create Social Media, have “LIKE” and Twitter pages, blog on and off site, use SEO tactic and more! When it comes to Relationship Advice, however, people often seek YOU out, because they have no one else to turn to!”

Currently, Jessica Abraham holds a strong hold on position through Ingenio’s adviser platform due to quality servicing and holds a 5-star ranking amongst her clientele. Many of these individuals have become regulars. Thus far, she has brought together many happy couples, helped a few people get out and over bad relationships and heartbreaks, brought married couples closer and instilled self-confidence within most of her callers.

“When things are going right, you most likely won’t hear from a regular for a while. But, for me, there are 6.67 billion other people in the world and my goal is to actually make someone a happier person in love. And, I will continue to use Internet Marketing as my means of reaching out to those people in need, who are often to scared to ask for help or openly speak with those they know. Because these services are private, I will never know the location, personal information or even name of these individuals unless they tell me. I think they feel more secure and able to open up because of this.”

Need Relationship and Dating Advice? Try UnbreakMyHeart today, and get three free minutes to try the service!

Confidential and Private Relationship and Dating Advice, Ingenio, Keen, Niteflirt, Bitwine, LivePerson, LiveAdvice, Ether, Relationships, love, broken heart, testimonials, feedback

Internet Marketing with BrandYOU: What can implementation mean to me?

internet marketing orlando, internet marketing pittsburgh, social branding, event marketing, brandyou, branding
A few days ago, an article was released speaking on the topic of Social Branding and Internet Marketing’s importance in Web 3.0 and how many businesses, according to a current analysis report, are yet to pay it serious attention. They refuse to place higher budgets on the table in the name of Internet Marketing and Social Branding, in general, let alone as separate items of coverage. While Social Branding is Internet Marketing, each classification can be broken down into smaller sciences. Many of these sciences will actually cut costs for the management end of business budgets and triple ROIs directly.

If you haven’t seen these articles, catch up with them below:
The Report

In the review of this information, it is imperative to remind businesses (and even individual business persons) about the “Power of the Brand.” This is what can make or break a business or individual. This is what you have worked your whole life to build. It’s the value others place in your brand. This is BrandYOU.

BrandYOU! Yes, this is a very important topic. This topic is often covered on blogs, periodicals, books, educational learning centers, and at business seminars. This topic is the most important one that can be covered, because any action made in the name of a brand is building the character in the minds of the audiences of that brand. Still, people ignore the importance of BrandYOU or creating a positive persona for a brand (if a business).

Whether a representative of a brand or in being the actual the brand itself, BRANDYOU can play a major part in your success… “strike that, erase it.” It WILL play THE major role in your lasting success. It will set your brand aside from competition, because BrandYOU isn’t just about Branding. It’s about individualism and unique value propositions between brand and consumer. It’s about quality and integrity. It’s one of the most organic ways of marketing your brand Online and off.

While, it doesn’t even have anything specifically to do with Internet Marketing, it can hold powerful results via Social Interaction (reviews, testimonials, statuses, social conversation, etc.). And, that is the problem. People think that indirect or slight correlations are no correlation at all. It’s a concept that seems to be common sense, but some just don’t understand it. Understanding the truth is the greatest thing that could ever happen! That is why it is so important to understand BrandYOU inside and out.

Have you ever heard that you need to eat, sleep and dream your business in order to see it take form and thrive? Have you ever considered the fact that YOU are a business? After all, don’t you file taxes? Do you file as an individual, independent contractor, sole proprietor or board member? If you said yes, then technically you just proved that you ARE a business, whether you use your own entity, fictitious name or work for someone else’s brand.

The truth is, all of these are brands, And the truth is, you are getting paid to represent that brand… even if you are a “relation” of that brand. Consider yourself extended family, a friend, significant other or whatever. Because you represent that brand (if you aren’t the specific brand), you are an important person in the “life” of that brand as a persona — or fictitious person.  As a matter of fact, you are responsible to pay taxes due to your relationship to the brand.  The brand’s “corporation” tax is taxed as an individual, because that brand is alive — it acts as an embodiment on its own! Isn’t THAT interesting? So, wouldn’t it be in your best interest to keep THOSE interests at the ultimate peak high point at all times? After all, YOU are investing so much time into the brand and then paying taxes on that time that can never be replaced.

In considering this scenario, one should remember a few things about businesses:

  1. First impressions are everything.
  2. Quality customer service needs to be maintained.
  3. Reviews and Testimonials can sway the opinions of those who seek to know about a POTENTIAL service provider.
  4. Competitors exist and work against competitor brands.
  5. What will you do to protect your brand? What will you do to keep the reputation of the brand satisfactory to clients and community?

The obvious first step in BrandYou is always to be on your best behaviour. This doesn’t mean that you can’t show your opinion. But, it means to act upon how you would like to be perceived. If your brand represents THIS, then you can display THIS in your actions. I had a conversation with another business owner recently. The conversation was based around her recent activity on Facebook. She tried to apologize for the “recent racy content.” What she didn’t realize, however, that showing a public interest in a subject based upon her role in the community of her target audience will actually allow her brand to be received as a trustworthy persona and build a lasting brand loyalty that will lead to a long enduring tenure of that brand.

It basically all boils down to this: CATER TO YOUR AUDIENCES. If you want to be perceived as an individual for hire, then portray the ideal characteristics of the ultimate employee. If you are a business, tend to your community of followers and those that you want to target in “giving them what they want” and do not give them a reason to think otherwise. This means to be consistent, persistent and show interest in that particular characteristic.

So, how should you begin to structure your “BrandYOU?” Think of a respectable business person, public figure or entertainer. They all have something about them that stands out, correct? This is something that is overemphasized in creating a character perception of them. This is something that will hold distinct in setting them aside from competition. Now, look at those characteristics that aren’t “front row and center” in their persona. These characteristics do not conflict with the public perception of that brand. Contradictory elements will keep that brand from being accepted, in turn they will more than likely remain unsuccessful.

Next, Think of a recording artist that may be perceived as a “thug” or a “boss.” To find out that they were once on the opposite side of the law and never really this “thug” or “boss,” we change our persona of that artist. It just seems fake. True fans will stay loyal. Those are those who really have learned to love the brand’s product and really could care less. But, others have lost respect for that artist. This leads to lower ROIs and less money in our bank accounts. If a Brand Story had originally been formed to related the two “roles” this brand partook in previous to success in the industry, respect may have been gained and inspiration may have been enstilled in audiences. Positive impact on community and definite respect  would be gained, in addition to higher ROIs for that brand. It’s all about planning and integrity along the way.

Keeping realism within the character of a brand or YOU as an individual (BrandYou) and implementing the archetype you have selected for it, you will keep anyone from doubting your mission, vision or even track record. You may even, in such a case as previously stated, created inspiration and influenced positivity in those who look to your brand for value. Which means, more often what you say will be taken at face value, respected and believed. If you go slightly off track, we know something is wrong. If you go “left” in your action, we start speculating, assuming and looking for discrepancy in ALL actions and statements made by your brand. Your brand will see negative reaction in the process.

It all really boils down to the ethics of your brand, professionalism and catering to your audiences. As long as you can be perceived as professional, you are entitled to your opinion. If you feel you will offend someone, start by giving a disclosure and allowing them to understand your point or opinion… how you have gotten to this ideal or interest. If it is a fellow business person, they more than likely will understand already. As a matter of fact, they may reach out to you in liasing to these markets in cross promotion or future campaigns. They may just send you business or point you in the direction of that business, especially since you may not be competition due to the catering of different audience types. Stay true to yourself, your brand, and consistency — Online and off.

In the case of Internet Marketing in relationship to BrandYOU, one can excel tremendously. Niche Markets can be targeted and “owned.” Negative reactions to a brand can be combated without any further questions asked. Positive influence can be “watermarked” into consumers minds and agendas. Conversation can influence campaigns organically. Everyone wants to be “friends” with your brand and will tell friends and family about their “new friend.” BrandYOU on the net will bring a dull presence life… and even the life of the party! That being said, let your ROIs gain immediate impact and implement BrandYOU today!