Category Archives: ELEMENTS

Marketing Yourself in the form of a Resume

Getting through ATS with an optimized resume by mirroring Internet Marketing techniques

Shorty Produkshins now offers resume writing services to professionals, military personnel, the medical field and more! We provide the same services as many of today's top job search companies, such as Monster, Career Builder, Career Perfect, Beyond, Top Resume and MORE!

As a professional in an ever-evolving world of technology, it is absolutely important to keep abreast of changes that occur within the standard operations of society and hiring processes. Not many realize that with the evolution of information systems, most hiring processes are initiated, if not fully executed, Online. Therefore, Hiring Managers and Executive Decision Makers are eliminating the number of resumes that they are scouring each week in order to streamline processes and maximize productivity in the job space, while keeping staffing down to a minimum. Let’s take a deeper look into this science and discover how to get passed all systems filters to, at least, be considered for the position that many are applying for.

Did you know, that as this World of Technology evolves, so does the way the business world approaches Talent Acquisitions and Recruiting? Professionals aren’t just sitting back behind a desk glancing over resumes on a day-to-day basis. Time is valuable and successful corporations are always looking for ways to cut back on unnecessary spending.

As earlier mentioned, many recruiters are more than likely sitting in front of a computer and pounding away at their keyboards, seeking out potential candidates that meet the specific needs of an employer. Whether it is a proprietary system, hosted on internal servers, or through a major job search platform, hiring personnel are able to search out the perfect candidate based on keywords searches. Often, more time is placed in discovering which keywords directly meet those needs of an employer than sifting through a plethora of candidates that do not meet them.

As many job search sites and resume writing services will point out, there is an algorithm in tact that allows recruiters to search for who they want and to avoid those that they do not. This system is dubbed “ATS,” a shortened version of “Applicant Tracking System;” and it is what will make or break a candidate’s forge to the top of the figurative totem pole.

You see, per position a company seeks to fulfill, an average of 250 to 300 candidates are competing to be seen and invited for interview. Unfortunately for most, they will never be seen. The “select few” will be invited to join the hiring process and asked to report for interview. Believe it or not, but many of the top professionals applying per position will actually be overlooked. Hence, these awesome candidates might never have their chance at a dream position and will remain in their current until they finally “hack” the system.

So, how do you hack this system? How do you rise to the top and become recognized as “cream of the crop?” This is simple. Treat your career path as a brand, while showcasing brandYOU through the use of Internet Marketing techniques to enhance your presence in tracking systems. While ATS works slightly differently than Search Engine Optimization (SEO), the core concepts are totally the same!

Similar to SEO, ATS seeks out applicants based on specific keywords. The more keywords to match word-for-word, the better! The applicant will score a higher position within this algorithm. Unlike SEO, these keywords must be presented exactly as described by qualifying terms, as opposed to being strategized for conversational, organic placement and tone. Industry-specific terminology is highly encouraged.

Resumes are expected to be matter of fact, while engaging readers in a professional and narrative description of an applicant’s work history. This means that a phrase, such as “preparation of slideshows” would hold little weight, if any, to “slideshow preparation.” It gets even more complex.

Because ATS seeks applicant achievement over duty, it would be wise to include the latter preceded by a strong action verb and a powerful adjective. Whereas one may include, “Engaged in slideshow preparation” on their resume, another may include “Developed and executed highly professional slideshow preparations.” Not only did the second choice include powerful descriptors, but it also showed process, ability and to what quality. It also showed that it happened on more than one occasion; and therefore, it was not a fluke!

While both verbiages may find themselves ranking higher within ATS than those without optimization, the achievement-based resume will soar much higher. Once these resumes reach the hands of the talent recruiters, which do you think will receive further consideration?

Keeping your language brief within a resume writing is the objective, but the manner in which this is done, is also important. In marketing yourself, you have to sell your achievements by showing how even your performance of duties have made a difference. Your resume must flow smoothly in keeping a reader engaged. As a matter of fact, your resume must flow smoothly, because your resume will merely be skimmed the first few times that it is read. Keeping content mapped out and consistent, the layout must reflect what the body is trying to convey to your future employer.

Structure is equally important to the Applicant Tracking System. Professional profiles may or may not be read with the ATS (The depends on the complexity of the engine being used.), but they must be present when distributing your resume to employers that do get to see your resume. Within each resume, it is highly recommended that one includes a “Competencies Section,” with word choices that must completely be spelled out, at least once prior to abbreviation throughout the resume. This section also acts as a meta tagged “keywords” section within SEO to enhance your resumes overall potential. While many include these keywords into a section described as “Areas of Expertise,” one merely should feel comfortable in their ability to complete duties found within.

Expanding upon the ideal that layouts and consistencies are important for ATS and in mapping out your career, layouts keep resumes organized, experiences highlighted and abilities grouped. It also helps ATS differentiate the content you are submitting, especially in the case of extracting information to a separate database. In a more traditional format, it leaves your resume more visually appealing, balancing out white and negative spacing, and allows your resume to be properly scanned over in the second round of the hiring process, therefore passing the “30-second test.”

In physical hiring processes, a hiring manager is opt to starting at the expertise section, scan through previous employers, read your full education level and then check out the rest of the resume. Sometimes, they go directly to education, skipping experience, altogether, and continue at your affiliations and technical proficiencies. If they are intrigued, they will return to your biography, and then they will read to see if you are worthy of the position they are moved to interview you for. You want to draw eyes to each section of your resume and encourage them to actually read what is written there. Avoid typos and formatting errors. They aren’t read by ATS and can negatively sway the hiring manager to dropping your resume into the garbage bin.

Speaking of garbage bin, industry rules have changed. You do not need to have a references section in your resume. You can drop that in the trash. Because many people lie about references and have others lie for them, it has become an unnecessary part of the resume process. It also takes up space that you can be using for something more valuable. It is wise, however, to keep a resume sheet on hand if your future employer requests one. This also goes for project sheets, which outline project histories, portfolio pieces and publications, unless you have a Curriculum Vitae (CV) resume type.

In creating proper spacing, keeping your resume to a proper link and utilizing negative space, one must consider level of hierarchy. While in ATS, there is no limit to how much space is being used. Understand, if you make it through the computerized process, a warm-blooded soul will be holding your resume in their hands. Length must be made appropriate to your level of hierarchy on the corporate ladder.

It is commonplace that professionals who have held tenure at a job site, entry-level personnel and students may only detail their resume to one page. However, there are some entry level personnel who hold hands with professionals of all industries that will find two-pages tells a clearer story of who they are, whether they have summarized this or are providing quality content in enhancing their resume to meet specific job descriptions. Hiring managers find it acceptable for medical personnel, executives and IT professionals to submit resumes at three to four pages.

Military personnel, medical doctors and professionals in the scientific community are expected to have four or more pages of resume material. This is where special resumes are created, distinctly prepared by federal standards and in CV-structured layouts. Most resumes only include the last 10-12 years to compensate for age-stereotyping hindrances in the hiring process. An undated summary statement may be italicized below to show evidence of a career journey and previous experience in correlation to older-yet-relevant positions held. Remember to present yourself how you want to be perceived. This is Branding 101.

While most resumes are lacking a graphic appeal, many new designs have found ways to give resumes a persona. After all, when looking at a resume, one becomes familiarized with the person that they are potentially hiring. Your layout will tell a hiring manager your level of expertise within the corporate machine. Graphic elements can hint at an “out-of-the-box” or innovative personality, highlighting your ability for creativity. The problem, however, is that ATS often has a hard time reading graphic resumes. And, while there are ways to get around this issue, most creative resumes suffer because some element or another is lacking in the process. Only a select few within the resume-writing world know how to get around this problem and can optimize your resume for discover in ATS engines.

Finally, in marketing yourself through a resume design, one must be aware of engine capabilities. While .doc extensions aren’t often looked at as a “finished project” in a world, where creating a .pdf document helps corporations protect against security and fraud while accepted as official and polished, .doc extensions are the most acceptable form of submission in this day. This document type provides ATS with an easier means of extracting your personal information than does .pdf, .rtf, .txt and even .docx.

Being mindful of your audience, keep both .pdf documents and .doc on hand at all times. After all, you may be submitting your resume directly to a decisionmaker and should plot to appear as polished as possible. In the end, it all comes down to one thing… brandYOU. How are you marketing yourself? What observation of your character would you like them to experience? Stay mindful of ATS when submitting resumes to corporate engines and job search sites; and remember, I am only a messenger of what experts have analyzed over the years and through experience. Good luck!

DOUBLE LECTURE | Sabir Bey comes to Orlando Fl to give his first ever FLA lecture! Topics: Civics & The Media

Sabir Bey in Florida, Miami, Jacksonville, daytona, tampa, clearwater, gainesville, fort pierce, fort lauderdale, ocala, orlando, altamonte, law classes, civics, history, moorish divine nation
According to a press release by Shorty Produkshins on July 28, Orlando will be the hub of “Edu-tainment (Entertainment and Education)” in just three weeks! While many will travel to Central Florida for this event, many attendees will witness it live via Cleeng’s Livestream Pay-Per-View integrated platform, made interactive by TheSabirBeyShow.com. This event is sure to “give wings of thought to Global audiences” and to promote “unity and peace” amongst those attending. The latest release gives detailed insight on the upcoming lecture:

“Set for his first ever appearance in the State of Florida, Sabir Bey of The Sabir Bey Show visits Orlando, Florida on August 10, 2014 at Cafe Annie in Downtown. A highly controversial, yet respected ‘teacha’ in the Moorish Community (a term coined by rapper, KRS-One), Sabir Bey has been a pillar of information and enlightenment to a ‘fallen humanity’ in shedding light on history, culture, law, civics and society in hopes of bringing unity and peace to communities around the Globe. It is this type of teaching that he brings to Orlando in the upcoming weeks.

In reflection of his mission, Sabir is planning a much anticipated lecture with the partnership of Shorty Produkshins — ‘an Online Promotions Company specializing in Social Branding and Event Marketing,’ which has also worked as part of The Sabir Bey Show Team from the beginnings on LA Talk Live and also located in Orlando. The team has a lot planned for the live event and the ways that it will be an interactive experience for those that cannot attend.”

In light of the double lecture broadcast a spokesperson for Shorty Produkshins stated that “Features will be made available to these Online attendees to interact as an active audience participant as if they were there in the flesh! We will be holding live Twitter parties, using the hashtags ‘#TheSabirBeyShow,’ ‘#ElementsofHipHop’ and ‘#CriticalRaceTheory’. We will also be integrating Facebook into this Plan of Action. And, last but not least, we will be holding a live chat on TheSabirBeyShow.com chat rooms in celebration of the redesign of the Official site for Sabir Bey and all of his works. It is on the site, also that people may view archives of previous episodes and lectures, as well as buy presale tickets for this event, which offer a free DVD Download alongside purchase.” There are seven DVDs available, ranging from History to Hip Hop and covering topics of Nationality, Prophet Noble Drew Ali, Pan Africanism and more!

Topics of conversation and lecture for August 10th’s event include “Critical Race Theory,” discussing Nationality and the restraints of law through due to “color of law,” as well as on the topic of “The Elements of Hip Hop and Our Responsibility to the Media.” There will also be dinner and drinks available during the lecture with a “True School” intermission of Hip Hop spun by DJ Mo of WPRK FM also in Orlando.

During “Critical Race Theory,” Sabir Bey “wants you to think critically as he explains how ‘Police Brutality’ is actually ‘Terrorism’ and how it is important to ‘know who you are’ when dealing with the law. He explains how we have been labeled with ‘color’ and not Nationality and why it is detrimental to proclaim your Nationality to protect yourself and family from injustices to your human rights.”
Especially important to the Greater Central Florida Area, Sabir Bey will discuss  “Castle Doctrine” and how it conflicts with “Stand Your Ground” laws, which have proven to have different results for different parties, as in the case with Trayvon Martin, as in comparison to other cases later in the year. “He will speak, basically, about how some ‘terrorists’ can get away with MURDER… LITERALLY!” Sabir will also cover and reference Moorish Science and History, as well as Etymology, while explaining “how the media only seems to justify a false image, instigate conflict and influence our society as a whole in a negative fashion with insight on what we can do to change it!”

While the first lecture may seem sharply contrasted with the second one, “The Elements of Hip Hop and Our Responsibility to the Media, he will explain how stereotypes are created, confirmed and manifested due to distributing false content to the media and not realizing that we have the power to create positive imagery within it, hence uplifting our communities and societies therein.

“With authority from the founding fathers of Hip Hop and through The Universal Zulu Nation, Sabir will cover the history of Hip Hop in its purest artform. He will discuss how Hip Hop as a culture is getting a bad name, because those who control the media have power over the perception of the culture… even though what they present as Hip Hop isn’t even hip hop at all! Like all matter, Hip Hop has elements. Leaving out one element is like leaving Hydrogen out of Water. Without Hydrogen, Water is only Oxygen… or air! There are five basic elements that shoot off offspring of each. Knowledge is often the forgotten element!

Sabir speaks on the legacy of Hip Hop and how WE, as media creators, can ensure the perseverance of the culture though the media and what influence we actually have over society and culture. He speaks on the roots of Hip Hop and how it became contaminated, as well as what we can do to fix it!” Those who are involved in the Media and Entertainment Business, or who are simply “Hip Hop Heads,” are strongly encouraged to attend.

To Purchase Presale Tickets:
ORLANDO LECTURES:
http://thesabirbeyshow.com/sabir-bey–critical-race-theory.htm

PPV ANYWHERE IN THE WORLD | CRITICAL RACE THEORY

PPV ANYWHERE IN THE WORLD | THE ELEMENTS OF HIP HOP AND OUR RESPONSIBILITY TO THE MEDIA

 

 

Important information to note:
ABOUT SABIR BEY:
For the last 15 years, Sabir has toured and lectured all over the United States, speaking on the topics of Civics, Law, Health, Spirituality, History, Culture, Society, Nationality, Etymology and even Hip Hop. Starting in radio and venturing into other arenas of the Entertainment Business and Education, he’s produced, made appearances in and even directed in Nationally and Internationally accredited films. He’s been active with The Universal Zulu Nation as the “Minister of Recruitment,” directly under none other than Afrika Bambaataa, himself. And, in Los Angeles, he gives weekly law classes, as well as hosts his own LIVE talk show, providing “Pure Edu-tainment” to viewers and listeners in over 180 countries around the Globe!
____________________________________

ABOUT THE SABIR BEY SHOW:

Tuesdays at 6 PM Est | 3 PM Pst at TheSabirBeyShow.com on LA Talk Live.

“The Sabir Bey Show is ‘Pure EDU-TAINMENT’ tackling issues within the community and on the topics of Law, History, Culture, Politics, Religion, Society, and Health by incorporating TRUE Hip Hop and Urban Music in bringing together a full circle of understanding with current culture and society conflicts. The Sabir Bey Show includes guest appearances by award-winning celebrities and respected elders of the Moorish Nation and Pan Africanism.” The Sabir Bey Show has the mission of bringing “Pure Edu-tainment” to the lives of many by introducing truths, new concepts, current events and History through Entertainment

On The Web: http://www.thesabirbeyshow.com/
Facebook: http://www.facebook.com/thesabirbeyshow
Twitter: http://www.twitter.com/thesabirbeyshow

 

____________________________________

ABOUT SHORTY PRODUKSHINS:
Shorty Produkshins is an Online Promotions Company, specializing in Social Branding and Event Marketing via Advanced Internet Marketing and SEO Tactic. Shorty Produkshins has been in operations for over 10 years and providing quality service to the Entertainment Business, Non Profit Organizations and Small Businesses, as well as Major and Global Brands throughout an array of market places.

One the Web: http://www.shortyprodukshins.com/
Facebook: http://www.facebook.com/intenretmarketingoforlando
Twitter: http://www.twitter.com/sp_brand_social

Internet Marketing with BrandYOU: What can implementation mean to me?

internet marketing orlando, internet marketing pittsburgh, social branding, event marketing, brandyou, branding
A few days ago, an article was released speaking on the topic of Social Branding and Internet Marketing’s importance in Web 3.0 and how many businesses, according to a current analysis report, are yet to pay it serious attention. They refuse to place higher budgets on the table in the name of Internet Marketing and Social Branding, in general, let alone as separate items of coverage. While Social Branding is Internet Marketing, each classification can be broken down into smaller sciences. Many of these sciences will actually cut costs for the management end of business budgets and triple ROIs directly.

If you haven’t seen these articles, catch up with them below:
The Report

In the review of this information, it is imperative to remind businesses (and even individual business persons) about the “Power of the Brand.” This is what can make or break a business or individual. This is what you have worked your whole life to build. It’s the value others place in your brand. This is BrandYOU.

BrandYOU! Yes, this is a very important topic. This topic is often covered on blogs, periodicals, books, educational learning centers, and at business seminars. This topic is the most important one that can be covered, because any action made in the name of a brand is building the character in the minds of the audiences of that brand. Still, people ignore the importance of BrandYOU or creating a positive persona for a brand (if a business).

Whether a representative of a brand or in being the actual the brand itself, BRANDYOU can play a major part in your success… “strike that, erase it.” It WILL play THE major role in your lasting success. It will set your brand aside from competition, because BrandYOU isn’t just about Branding. It’s about individualism and unique value propositions between brand and consumer. It’s about quality and integrity. It’s one of the most organic ways of marketing your brand Online and off.

While, it doesn’t even have anything specifically to do with Internet Marketing, it can hold powerful results via Social Interaction (reviews, testimonials, statuses, social conversation, etc.). And, that is the problem. People think that indirect or slight correlations are no correlation at all. It’s a concept that seems to be common sense, but some just don’t understand it. Understanding the truth is the greatest thing that could ever happen! That is why it is so important to understand BrandYOU inside and out.

Have you ever heard that you need to eat, sleep and dream your business in order to see it take form and thrive? Have you ever considered the fact that YOU are a business? After all, don’t you file taxes? Do you file as an individual, independent contractor, sole proprietor or board member? If you said yes, then technically you just proved that you ARE a business, whether you use your own entity, fictitious name or work for someone else’s brand.

The truth is, all of these are brands, And the truth is, you are getting paid to represent that brand… even if you are a “relation” of that brand. Consider yourself extended family, a friend, significant other or whatever. Because you represent that brand (if you aren’t the specific brand), you are an important person in the “life” of that brand as a persona — or fictitious person.  As a matter of fact, you are responsible to pay taxes due to your relationship to the brand.  The brand’s “corporation” tax is taxed as an individual, because that brand is alive — it acts as an embodiment on its own! Isn’t THAT interesting? So, wouldn’t it be in your best interest to keep THOSE interests at the ultimate peak high point at all times? After all, YOU are investing so much time into the brand and then paying taxes on that time that can never be replaced.

In considering this scenario, one should remember a few things about businesses:

  1. First impressions are everything.
  2. Quality customer service needs to be maintained.
  3. Reviews and Testimonials can sway the opinions of those who seek to know about a POTENTIAL service provider.
  4. Competitors exist and work against competitor brands.
  5. What will you do to protect your brand? What will you do to keep the reputation of the brand satisfactory to clients and community?

The obvious first step in BrandYou is always to be on your best behaviour. This doesn’t mean that you can’t show your opinion. But, it means to act upon how you would like to be perceived. If your brand represents THIS, then you can display THIS in your actions. I had a conversation with another business owner recently. The conversation was based around her recent activity on Facebook. She tried to apologize for the “recent racy content.” What she didn’t realize, however, that showing a public interest in a subject based upon her role in the community of her target audience will actually allow her brand to be received as a trustworthy persona and build a lasting brand loyalty that will lead to a long enduring tenure of that brand.

It basically all boils down to this: CATER TO YOUR AUDIENCES. If you want to be perceived as an individual for hire, then portray the ideal characteristics of the ultimate employee. If you are a business, tend to your community of followers and those that you want to target in “giving them what they want” and do not give them a reason to think otherwise. This means to be consistent, persistent and show interest in that particular characteristic.

So, how should you begin to structure your “BrandYOU?” Think of a respectable business person, public figure or entertainer. They all have something about them that stands out, correct? This is something that is overemphasized in creating a character perception of them. This is something that will hold distinct in setting them aside from competition. Now, look at those characteristics that aren’t “front row and center” in their persona. These characteristics do not conflict with the public perception of that brand. Contradictory elements will keep that brand from being accepted, in turn they will more than likely remain unsuccessful.

Next, Think of a recording artist that may be perceived as a “thug” or a “boss.” To find out that they were once on the opposite side of the law and never really this “thug” or “boss,” we change our persona of that artist. It just seems fake. True fans will stay loyal. Those are those who really have learned to love the brand’s product and really could care less. But, others have lost respect for that artist. This leads to lower ROIs and less money in our bank accounts. If a Brand Story had originally been formed to related the two “roles” this brand partook in previous to success in the industry, respect may have been gained and inspiration may have been enstilled in audiences. Positive impact on community and definite respect  would be gained, in addition to higher ROIs for that brand. It’s all about planning and integrity along the way.

Keeping realism within the character of a brand or YOU as an individual (BrandYou) and implementing the archetype you have selected for it, you will keep anyone from doubting your mission, vision or even track record. You may even, in such a case as previously stated, created inspiration and influenced positivity in those who look to your brand for value. Which means, more often what you say will be taken at face value, respected and believed. If you go slightly off track, we know something is wrong. If you go “left” in your action, we start speculating, assuming and looking for discrepancy in ALL actions and statements made by your brand. Your brand will see negative reaction in the process.

It all really boils down to the ethics of your brand, professionalism and catering to your audiences. As long as you can be perceived as professional, you are entitled to your opinion. If you feel you will offend someone, start by giving a disclosure and allowing them to understand your point or opinion… how you have gotten to this ideal or interest. If it is a fellow business person, they more than likely will understand already. As a matter of fact, they may reach out to you in liasing to these markets in cross promotion or future campaigns. They may just send you business or point you in the direction of that business, especially since you may not be competition due to the catering of different audience types. Stay true to yourself, your brand, and consistency — Online and off.

In the case of Internet Marketing in relationship to BrandYOU, one can excel tremendously. Niche Markets can be targeted and “owned.” Negative reactions to a brand can be combated without any further questions asked. Positive influence can be “watermarked” into consumers minds and agendas. Conversation can influence campaigns organically. Everyone wants to be “friends” with your brand and will tell friends and family about their “new friend.” BrandYOU on the net will bring a dull presence life… and even the life of the party! That being said, let your ROIs gain immediate impact and implement BrandYOU today!

Other Contributions by Jessica N. Abraham

internet marketing specialist orlando, internet marketing specialist pittsburgh, jessica abraham, jessica n abraham, shorty produkshins, writer, associated content, yahoo contributor network, internet marketing blog

The previous blogpost announced Jessica N. Abraham’s affiliation with The Examiner. But, we did not make mention of other contributions of interest. That being said, we wanted to bring to your attention two items of importance:

  1. Jessica N. Abraham has been writing for The Associated Content (now Yahoo! Contributor Network) for many years. Previously, she worked under a penname and reported on the world of Entertainment Business, Scams and Shorty Produkshins material. As 2013 dawned, Jessica N. Abraham joined the network under her own name to provide the world with content related to Internet Marketing, Entertainment Business, Shorty Produkshins, Orlando, and Pittsburgh!


  1. Jessica N. Abraham has a blog dedicated to Internet Marketing. The content of this site includes tips, tricks and reviews of Internet Marketing products and services. It also clues you in on exciting new releases in the world of Internet Marketing.


You can find links to these contributions below:

ELEMENTS: Why Internet Marketing?

by | on December 31, 2012

Shorty Produkshins -- Social Branding & Event Marketing (Internet Marketing Orlando, Pittsburgh and WORLDWIDE)!

 

*This blog was never meant to be an actual blog. I was writing for inclusion on a website and decided that there are still many that don’t understand the importance of Internet Marketing. 

Internet Marketing is the driving force and connection between Online and Offline efforts. It keeps brands connected to their audiences and helps to create Brand Awareness on Cross Platform Capabilities. Take notice that 2013 is about expansion, and competition is high. How will you set yourself apart from your competition?

Internet Marketing can bring Brand Awareness far and wide. Depending on your brand’s products and services, it may be in your best interest to market locally. For many, nearby cities are the best target markets, especially if regional trade occurs. But, there are many that would like to reach National and International communities. In any of these situations, a SOCIAL PRESENCE is still a must.

Many people think that because they provide services locally that they do not have to be found on the “net” or do not need a strong presence if they do. This is not true on many levels. What they seem to forget is innovation adds to “expertise,” people relocate –visit– or help family in searching for ther needs (even at a distance), customer service can be inconvenient for those only available to do business after hours, and much more! Needless to say, in any territory, there WILL be competition. Be found easier, be a “better friend” to your consumers. They will love you for it. Combat negative reactions and attacks on your brand by competitors, troublemakers and dissatisfied customers. Internet Marketing can help.

Internet Marketing is such a broad topic, but it is also the title given to any form of marketing that takes place Online. Any form of Internet Marketing should reach specific and niche markets, include consumer input and personalization, boost awareness of a brand, expand reach, be a “no-brainer” for a consumer in need, and so on. There is, indeed, an exact science behind it. To be successful in Internet Marketing, one must understand that marketing is CATERING to the NEED of potential clients or consumers, while Advertising is CREATING THE ILLUSION OF A NEED through a WANT. Ethics are important. It will affect your brand’s reputation both OFFLINE and ONLINE.

In essence, building up your brand’s reputability will involve multiple elements of Internet Marketing. This is inevitable to thrive in a modern marketplace. If you want your brand to succeed, you must take advantage of this capability. Familiarize yourself with the multiple elements of Internet Marketing and decide what is right for you and your brand.

Different forms of marketing include, but are not limited to:

  • Blogging
  • Social Media Marketing
  • Social Network Marketing
  • Landing Pages with Calls to Action
  • Search Engine Marketing (SEM/Pay-Per-Click)
  • Search Engine Optimization (SEO)
  • Social Media Releases
  • Online Papers
  • Testimonials
  • Press Rooms
  • Revenue Building
  • Applications & Widgets
  • Mobile Marketing
  • Display Marketing
  • Content Distribution
  • Affiliate Marketing
  • E-mail Marketing
  • Local Business
  • Geo Targeting
  • Viral Marketing
  • Product Feeds

As mentioned earlier, there is a particular science to successful Internet Marketing. This will take time to learn, let alone to understand. It would be wise to find counsel with a professional or to outright hire one. We are here to help! The next time you are in need of Internet Marketing Execution or Internet Marketing Action Plans, contact us!

*We work with Agencies and Firms looking to outsource with Non Disclosure in order to protect your privacy.

 

 

This entry was posted in 24/7 Internet Marketing Telephone Consultant, Campaign Marketing, Digital Marketing, Event Marketing, Internet Marketing Blog, Internet Marketing Orlando, Internet Marketing Pittsburgh, J. Abraham Consultants, Marketing, Pay Per Click, PPC, Search Engine Marketing, SEM, Services, Shorty Produkshins

ELEMENTS of Internet Marketing 101 — Viral Marketing (On Demand).

by | on December 4, 2012

The question that prompted this post on Viral Marketing was this: “What’s the difference between Word of Mouth Marketing and Viral Marketing — if someone is telling someone, who is telling someone?” Well, the truth is that they are very similar so I can understand the question. At the same time, they are quite a bit different.

Viral Marketing is pretty much an electronic art form in this day and age. Sure, physical, tangible items can be passed from person to person, community to community and generation to generation (i.e. folk lore content to promote an idea or product, flyers with entertainment value, etc.). But, when you hear the word “Viral Marketing,” you think of it as more of “an Online thing.”

Viral Marketing is generally a principle or product that is “passed around” and shared between consumers (not necessarily customers) based on the value of a product or presentation in their lives. Most Viral Marketing happens when an emotion or thought is triggered in the minds of audiences being reached. This is a great way to ADVERTISE your product to a crowd, meaning to make them WANT your product. Viral Marketing can happen through Social Media Content (photos, videos, audio, etc.) at the click of a button, which is why including “share panels” and Social Bookmarking to your content is a plus. It can also happen through copy/paste methods, which requires “too much work” for some individuals who want an immediate response. The more value they find in your product, the more of themselves they will give to share the content.

Word of Mouth Marketing, as seen in the previous post, can come from presenting these items to friends on sheer LOVE for what is being seen. So in essence, Viral Marketing is Word of Mouth Marketing, while conversation doesn’t necessarily take place in making the conversion. Nonetheless, Word of Mouth Marketing is by no means Viral Marketing. Word of MOUTH means that conversation takes place from Consumer A to potential Consumer B. Here, they discuss your media content, but more of the conversation is geared in the direction of the actual PRODUCT or BRAND. This is where loyalty takes form and the consumer feels a NEED for your product. This can happen Online or in the physical world we find ourselves in without a computer in sight!

Both forms of marketing are two of the hardest types of marketing efforts to succeed in. Word of Mouth Marketing consists of converting potential audiences into BELIEVERS and BELIEVERS into LOYALTISTS. They have to love your brand. And like people, we can’t just MAKE ANYONE fall in love with us. It happens through interaction, genuine care and nurturing. Viral Marketing, however, takes killer content and hits the emotions and psyche of audience members in reaching new target audiences and consumers.

Viral Marketing is easier than WOM to achieve, because there are many venues and platforms that allow your content to be seen. On the contrary, you have to hit the nerve so strongly that these consumers WANT TO SHARE your content. That’s only the first step. From there, you have to direct them to follow a call to action, which means you have to get them to actually visit your site, attend your event, purchase your product or whatever else you are aiming for with the content. THAT is the tricky part, because our population has become so immune to marketing that we almost lose interest after the content has been consumed and new content is put in front of our faces.

Again, we have to make them WANT to engage in conversation and participation with our brand. How are we prepared to do this? How are we catering to the needs of an unmotivated or semi-interested consumer? How are we making the funnel process easier for them to “check out” before they change their minds? Create a call to action (which will be fine-tuned), create a roadmap, and then reach into the mind of that target and find out what type of content will AFFECT THEM emotionally and mentally. Once this has been executed, you have a high chance to Viral Marketing success!

…Oh, by the way, content quality doesn’t have to be great! Did you know that most high quality and written content have LOWER viral destinations than “on the fly” cell phone and low quality recordings of 3 minutes or less? Also, giving something free to a consumer will give them a sense of privilege and loyalty that will make them go above and beyond. IF they know they’re getting more, they will give more! Interesting isn’t? Let that marinate! It is definitely something to think about.

Take a look at this viral video: “Shorty Produkshins LIVE on the Miller Lite Tour Bus.” Does it make you want to drink some beer (Coors or Miller Lite), want to go to the tour bus yourself? Does it make you want to be part of the industry or in a band? Does it make you want to have fun and be social? Or, does it make you curious about the next year’s Florida Music Festival, hosted by Miller Lite every year? The further you get into the video, all elements come together and you meet a DJ/Promoter and get to hear about the person talking behind the camera. A brief description of the company is given and even some services, meshed with a little comedy. Now, does it make you wonder what Shorty Produkshins was doing filming or what they do in the industry? Does it make you curious about this $1.99/Minute consultation line? Furthermore, do you feel more comfortable knowing that Shorty Produkshins has similar interests to yours, while being staffed with every day people? By the way, this event was promoted Online through Shorty Produkshins’ Event Marketing service and sponsored by the brand, as well, that year.

 


While this video was never meant to be a viral video, as it was just a documentation of events at the 2010 Florida Music Festival in Orlando. But, I’m sure your mind could be racing on ways to make it better based on these elements in making it a viral success? And what we just “processed” was the same process one must go through in preliminary planning, storyboarding, creation, and production phases of this technique. Good luck to you and your team in all future endeavors!

This entry was posted in 24/7 Internet Marketing Telephone Consultant, Brand Persona, Campaign Marketing, Cross Promotions, Empowerment, Entertainment Business, Event Marketing, Florida Music Festival, Internet Marketing Blog, Internet Marketing Orlando, Internet Marketing Pittsburgh, J. Abraham Consultants, Marketing, Media, Miller Lite Tour Bus, Royalty Connected, Services, Shorty Produkshins, Social Branding, Social Media, Sponsorships, Video, Viral Marketing