Category Archives: Internet Marketing Philadelphia

Marketing Yourself in the form of a Resume

Getting through ATS with an optimized resume by mirroring Internet Marketing techniques

Shorty Produkshins now offers resume writing services to professionals, military personnel, the medical field and more! We provide the same services as many of today's top job search companies, such as Monster, Career Builder, Career Perfect, Beyond, Top Resume and MORE!

As a professional in an ever-evolving world of technology, it is absolutely important to keep abreast of changes that occur within the standard operations of society and hiring processes. Not many realize that with the evolution of information systems, most hiring processes are initiated, if not fully executed, Online. Therefore, Hiring Managers and Executive Decision Makers are eliminating the number of resumes that they are scouring each week in order to streamline processes and maximize productivity in the job space, while keeping staffing down to a minimum. Let’s take a deeper look into this science and discover how to get passed all systems filters to, at least, be considered for the position that many are applying for.

Did you know, that as this World of Technology evolves, so does the way the business world approaches Talent Acquisitions and Recruiting? Professionals aren’t just sitting back behind a desk glancing over resumes on a day-to-day basis. Time is valuable and successful corporations are always looking for ways to cut back on unnecessary spending.

As earlier mentioned, many recruiters are more than likely sitting in front of a computer and pounding away at their keyboards, seeking out potential candidates that meet the specific needs of an employer. Whether it is a proprietary system, hosted on internal servers, or through a major job search platform, hiring personnel are able to search out the perfect candidate based on keywords searches. Often, more time is placed in discovering which keywords directly meet those needs of an employer than sifting through a plethora of candidates that do not meet them.

As many job search sites and resume writing services will point out, there is an algorithm in tact that allows recruiters to search for who they want and to avoid those that they do not. This system is dubbed “ATS,” a shortened version of “Applicant Tracking System;” and it is what will make or break a candidate’s forge to the top of the figurative totem pole.

You see, per position a company seeks to fulfill, an average of 250 to 300 candidates are competing to be seen and invited for interview. Unfortunately for most, they will never be seen. The “select few” will be invited to join the hiring process and asked to report for interview. Believe it or not, but many of the top professionals applying per position will actually be overlooked. Hence, these awesome candidates might never have their chance at a dream position and will remain in their current until they finally “hack” the system.

So, how do you hack this system? How do you rise to the top and become recognized as “cream of the crop?” This is simple. Treat your career path as a brand, while showcasing brandYOU through the use of Internet Marketing techniques to enhance your presence in tracking systems. While ATS works slightly differently than Search Engine Optimization (SEO), the core concepts are totally the same!

Similar to SEO, ATS seeks out applicants based on specific keywords. The more keywords to match word-for-word, the better! The applicant will score a higher position within this algorithm. Unlike SEO, these keywords must be presented exactly as described by qualifying terms, as opposed to being strategized for conversational, organic placement and tone. Industry-specific terminology is highly encouraged.

Resumes are expected to be matter of fact, while engaging readers in a professional and narrative description of an applicant’s work history. This means that a phrase, such as “preparation of slideshows” would hold little weight, if any, to “slideshow preparation.” It gets even more complex.

Because ATS seeks applicant achievement over duty, it would be wise to include the latter preceded by a strong action verb and a powerful adjective. Whereas one may include, “Engaged in slideshow preparation” on their resume, another may include “Developed and executed highly professional slideshow preparations.” Not only did the second choice include powerful descriptors, but it also showed process, ability and to what quality. It also showed that it happened on more than one occasion; and therefore, it was not a fluke!

While both verbiages may find themselves ranking higher within ATS than those without optimization, the achievement-based resume will soar much higher. Once these resumes reach the hands of the talent recruiters, which do you think will receive further consideration?

Keeping your language brief within a resume writing is the objective, but the manner in which this is done, is also important. In marketing yourself, you have to sell your achievements by showing how even your performance of duties have made a difference. Your resume must flow smoothly in keeping a reader engaged. As a matter of fact, your resume must flow smoothly, because your resume will merely be skimmed the first few times that it is read. Keeping content mapped out and consistent, the layout must reflect what the body is trying to convey to your future employer.

Structure is equally important to the Applicant Tracking System. Professional profiles may or may not be read with the ATS (The depends on the complexity of the engine being used.), but they must be present when distributing your resume to employers that do get to see your resume. Within each resume, it is highly recommended that one includes a “Competencies Section,” with word choices that must completely be spelled out, at least once prior to abbreviation throughout the resume. This section also acts as a meta tagged “keywords” section within SEO to enhance your resumes overall potential. While many include these keywords into a section described as “Areas of Expertise,” one merely should feel comfortable in their ability to complete duties found within.

Expanding upon the ideal that layouts and consistencies are important for ATS and in mapping out your career, layouts keep resumes organized, experiences highlighted and abilities grouped. It also helps ATS differentiate the content you are submitting, especially in the case of extracting information to a separate database. In a more traditional format, it leaves your resume more visually appealing, balancing out white and negative spacing, and allows your resume to be properly scanned over in the second round of the hiring process, therefore passing the “30-second test.”

In physical hiring processes, a hiring manager is opt to starting at the expertise section, scan through previous employers, read your full education level and then check out the rest of the resume. Sometimes, they go directly to education, skipping experience, altogether, and continue at your affiliations and technical proficiencies. If they are intrigued, they will return to your biography, and then they will read to see if you are worthy of the position they are moved to interview you for. You want to draw eyes to each section of your resume and encourage them to actually read what is written there. Avoid typos and formatting errors. They aren’t read by ATS and can negatively sway the hiring manager to dropping your resume into the garbage bin.

Speaking of garbage bin, industry rules have changed. You do not need to have a references section in your resume. You can drop that in the trash. Because many people lie about references and have others lie for them, it has become an unnecessary part of the resume process. It also takes up space that you can be using for something more valuable. It is wise, however, to keep a resume sheet on hand if your future employer requests one. This also goes for project sheets, which outline project histories, portfolio pieces and publications, unless you have a Curriculum Vitae (CV) resume type.

In creating proper spacing, keeping your resume to a proper link and utilizing negative space, one must consider level of hierarchy. While in ATS, there is no limit to how much space is being used. Understand, if you make it through the computerized process, a warm-blooded soul will be holding your resume in their hands. Length must be made appropriate to your level of hierarchy on the corporate ladder.

It is commonplace that professionals who have held tenure at a job site, entry-level personnel and students may only detail their resume to one page. However, there are some entry level personnel who hold hands with professionals of all industries that will find two-pages tells a clearer story of who they are, whether they have summarized this or are providing quality content in enhancing their resume to meet specific job descriptions. Hiring managers find it acceptable for medical personnel, executives and IT professionals to submit resumes at three to four pages.

Military personnel, medical doctors and professionals in the scientific community are expected to have four or more pages of resume material. This is where special resumes are created, distinctly prepared by federal standards and in CV-structured layouts. Most resumes only include the last 10-12 years to compensate for age-stereotyping hindrances in the hiring process. An undated summary statement may be italicized below to show evidence of a career journey and previous experience in correlation to older-yet-relevant positions held. Remember to present yourself how you want to be perceived. This is Branding 101.

While most resumes are lacking a graphic appeal, many new designs have found ways to give resumes a persona. After all, when looking at a resume, one becomes familiarized with the person that they are potentially hiring. Your layout will tell a hiring manager your level of expertise within the corporate machine. Graphic elements can hint at an “out-of-the-box” or innovative personality, highlighting your ability for creativity. The problem, however, is that ATS often has a hard time reading graphic resumes. And, while there are ways to get around this issue, most creative resumes suffer because some element or another is lacking in the process. Only a select few within the resume-writing world know how to get around this problem and can optimize your resume for discover in ATS engines.

Finally, in marketing yourself through a resume design, one must be aware of engine capabilities. While .doc extensions aren’t often looked at as a “finished project” in a world, where creating a .pdf document helps corporations protect against security and fraud while accepted as official and polished, .doc extensions are the most acceptable form of submission in this day. This document type provides ATS with an easier means of extracting your personal information than does .pdf, .rtf, .txt and even .docx.

Being mindful of your audience, keep both .pdf documents and .doc on hand at all times. After all, you may be submitting your resume directly to a decisionmaker and should plot to appear as polished as possible. In the end, it all comes down to one thing… brandYOU. How are you marketing yourself? What observation of your character would you like them to experience? Stay mindful of ATS when submitting resumes to corporate engines and job search sites; and remember, I am only a messenger of what experts have analyzed over the years and through experience. Good luck!

Yes, we’re hiring! Shorty Produkshins currently seeks Independent Contractors in major cities.

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This is an article that was featured on The Orlando Examiner (Jessica N. Abraham writes for them). To summarize, we’re on a Nationwide search to find awesome people LIKE YOU to continue marketing Shorty Produkshins to the masses while WE take on their MOST IMPORTANT projects!

ORLANDO, FL – March 11, 2014–

Shorty Produkshins, an Online Promotions Company from Orlando, is on a Nationwide search to find new faces for their current marketing teams. Seeking Independent Contractors to actively seek new clientele, Shorty Produkshins is ready to well-reward them for their efforts, according to a March 11, 2014 press release by the company itself.

Shorty Produkshins has grown over the last ten years and has expanded borders from Orlando and Pittsburgh origins to other regions around the World that include places like: Atlanta, Los Angeles, Las Vegas, Memphis, Detroit, Punxsutawney, Philadelphia, Toronto, Nigeria and more! They provide clientele with Social Branding and Event Marketing options that are optimized through “Advanced Internet Marketing and SEO tactic.” They also provide current clientele with Public Relations, Mobile Marketing, Design Strategies, and Consultation.

As the company has grown, and with recently adding new services to its menu, Shorty Produkshins current marketing teams have been faced with the challenge of time and possibility. Shorty Produkshins believes in direct focus and dedication to the creative process for each project in providing quality service in a timely manner. Because of this, it has become more difficult to continue ongoing efforts to market services to new and potential clientele. This is an important part of ensuring a successful future for the business. It is also the reason the current campaign has been prompted.

They are seeking “self-motivated” individuals that demonstrate ethic, professionalism and determination to add to the roster. As Independent Contractors, they would be allowed to set their own schedules, work from home and make as much profit from commission as they allow themselves to acheive. They will be marketing in-demand servicing from Shorty Produkshins that is geared towards individual brands, small businesses and non-profit organizations.

“Because the power of ‘Social’ is strong, Shorty Produkshins intends on hiring those Independent Contractors from a variety of backgrounds and education levels, as long as the individuals perform ethically, professionally and with great determination while having fun! Individuals will be working from home but are encouraged to network at larger events and gatherings. They will be working closely with the Shorty Produkshins marketing team from around the World through an Online platform created specifically with them in mind.”

They are asking individuals to submit resumes, along with a written answer or video reply to the questions: “Why I am qualified to be added to the team, and why would I be a great asset to the team?” Strong communication skills are a necessity. They are only interested in “individuals who can demonstrate a passion for Social branding and Event Marketing.”

Ideal for “ those individuals who are well known in their communities, are attending college, are involved in the Entertainment Business and/or are “Power Hustlers” who can prompt and close sales quickly,” they are asking applicants to direct all deliverables to hiring@shortyprodukshins.com… Will you make the cut?

The Sabir Bey Show shouts out Shorty Produkshins & Jessica Abraham | Internet Marketing Orlando

Sabir Bey shouts out Shorty Produkshins and Jessica N. Abraham on The Sabir Bey Show on LA Talk Live. Shorty Produkshins is the official Social Branding team for The Sabir Bey Show and Sabir Bey, himself.

Don’t forget to check out The Sabir Bey Show, each and every Tuesday at 3:00 PM Pst (6:00 PM Est) on http://www.thesabirbeyshow.com

“The Sabir Bey Show is ‘Pure EDU-TAINMENT’ tackling issues within the community and on the topics of Law, History, Culture, Politics, Religion, Society, and Health by incorporating TRUE Hip Hop and Urban Music in bringing together a full circle of understanding with current culture and society conflicts. The Sabir Bey Show includes guest appearances by award-winning celebrities and respected elders of the Moorish Nation and Pan Africanism.” The Sabir Bey Show has the mission of bringing “Pure Edu-tainment” to the lives of many by introducing truths, new concepts, currents events and History through Entertainment.

Like The Sabir Bey Show on Facebook: http://www.facebook.com/thesabirbeyshow
Follow The Sabir Bey Show on Twitter: http://www.twitter.com/thesabirbeyshow

About Shorty Produkshins | Company Description:

Shorty Produkshins is an Online Promotions Company, specializing in Social Branding and Event Marketing via Advanced Internet Marketing and Search Engine Optimization (SEO) tactic. We have been in service for more than ten years, servicing Orlando, Pittsburgh, Los Angeles, Detroit, Memphis, Miami, Las Vegas and the World! Shorty Produkshins works with a variety of businesses including, but not limited to, the music world and fashion industries, athletics, social networks, non-profit organizations, small businesses, events and venues in providing the ultimate interactive experience in connecting their brand with specific target audiences.

Shorty Produkshins executes the practices of Social Branding and Event Marketing in taking a brand to the next level through social platforms, interactive tools, optimization and trade secret techniques in creating a strong web presence for each particular brand and subsidiarial trademark. Shorty Produkshins actively connects current and potential consumers with a dedicated brand loyalty and awareness that will lead to stronger demands for that brand, while ensuring higher ROIs from their associated product lines.

Services Include (all Internet Marketing specializations):

Visit us on the web: http://www.ShortyProdukshins.com
Like us on Facebook: http://www.facebook.com/internetmarketingoforlando
Follow us on Twitter: http://www.twitter.com/sp_brand_social

Internet Marketing in Action: “The Sabir Bey Show” Season Premiere on October 1.

the sabir bey show, sabir bey, the moorish divine nation, conscious community,

Internet Marketing comes in many formats. There are many means of marketing on the web. There isn’t just one specific way. There isn’t even a specific reason that things are marketed on the web. People want Brand Awareness, Viral Sharing of Content, Content Consumption, Monetary Value, List Building, Views, Likes and … even executing Educational Missions.

Today, there are simultaneous feeds of Live Events to the Internet through live video streams. Some people charge for consumption, while others do not. Webinars are surely replacing live seminars due to convenience, usually servicing business people and students. These are usually for a fee, but some are free in order to market a product or service through them. And even so, more and more people are still turning to the Net for theirEntertainmentEducation and Business needs. This is why many Social TV Programs and Studios have been “popping up” in the last few years. And, there are many reasons for this.

Niche communities are able to find programming meant specifically for them, minus censorships and the “watering down” of very beneficial and insightful information. They are the ones who control what topics will be covered during a live show. They are able to interact with other viewers around the World, interact with the programming or even come to into contact with the creators, themselves. Content is usually recorded once it goes live, becomes viral through Social Shares. Niche Sponsors and Advertisers will help to continue the process by “paying the bills” through audience member purchases. The audience member now becomes part of the Brand Story and part of the success that came about in the process.

October 1, 2013, marks the Season Premiere of The Sabir Bey Show on LA Talk Live! “The Sabir Bey Show is ‘Pure EDU-TAINMENT’ tackling issues within the community and on the topics of Law, History, Culture, Politics, Religion, Society, and Health by incorporating TRUE Hip Hop and Urban Music in bringing together a full circle of understanding with current culture and society conflicts. The Sabir Bey Show includes guest appearances by award-winning celebrities and respected elders of the Moorish Nation and Pan Africanism.” The Sabir Bey Show has the mission of bringing “Pure Edu-tainment” to the lives of many by introducing truths, new concepts, currents events and History through Entertainment.

The Host of the show is Sabir Bey, known for over 15-years in the “Conscious Community,” for his lectures and classes on Civics, Hip Hop, Nationality, History and Etymology. He has toured with Dr. Kaba Kamene, Dr. Leonard Jeffries, Dr. Jose Pimienta-Bey, and multiple figures in the Entertainment Industry. Sabir also appeared in a 2011 film, Hidden Colors, where he speaks on many topics as related to the Moorish origins of today’s population. He appears in many other documentaries and films circulating around the web and businesses throughout the country. He continues to bring education to the masses through the web, using LA Talk Live’s fall lineup to do so. The Producer of the show is Actor, Mel Jackson (“Soul Food”); and the Program Director is Mr. Richard Karr, the owner of LA Talk Live.

Sabir has a team of individuals working with him on a daily basis to create Awareness of his mission, Lectures, Appearances and shows and to accelerate all Internet Marketing efforts. Not surprisingly, however, many of his works have gone viral on their own, as audience members share this content with those that they associate themselves with, whether friends, family, colleagues, or classmates. This information is very informative and educational, so they are passing along something very valuable and meaningful in the process.

The Sabir Bey Show is currently undergoing construction of the Official Website. But, many already access this site regularly, as it is a Social Network dedicated to the show. The site includes a U-Stream Video Player hosted by LA Talk Live and hosts a library of past episodes, including special guests, KRS-One, Tommy Davidson, Mel Jackson, Taj Tarik Bey, Dr. Kaba Kamene, Hawthorne James, Chico Benymon and more! There are photos of the show, itself, as well as Sabir’s travels and experiences in the public while on tour or giving lectures. The site gives information about the show, including news, blogs and upcoming events.

What Sabir is doing at TheSabirBeyShow.com is very critical in today’s World of Social TV. The show, while also accessible at LATalkLive.com, is given its own “channel” to help aid in Awareness, Brand Monitoring, SEO Efforts, Viral Campaigns, and Consumer Interaction in bringing important information to the lives of those who have lost their true identity in a ever-growing Commercial World. He encourages people to call into the show to prove him wrong, while reminding people that he may just be! “Bring a pen, tell a friend… But, don’t take my word for it… Study it yourself, and tell me if I’m wrong.” With a team of experts behind him, we can guarantee his Internet Marketing efforts won’t be wrong. Tune into his show, Tuesdays at 3:00 PM (PST) | 6:00 PM (EST) onLATalkLive.com

Website: http://www.TheSabirBeyShow.com
Facebook: http://www.facebook.com/thesabirbeyshow andhttp://ww.facebook.com/sabir.bey
Twitter: http://www.twitter.com/thesabirbeyshow