Category Archives: New Releases

Marketing Yourself in the form of a Resume

Getting through ATS with an optimized resume by mirroring Internet Marketing techniques

Shorty Produkshins now offers resume writing services to professionals, military personnel, the medical field and more! We provide the same services as many of today's top job search companies, such as Monster, Career Builder, Career Perfect, Beyond, Top Resume and MORE!

As a professional in an ever-evolving world of technology, it is absolutely important to keep abreast of changes that occur within the standard operations of society and hiring processes. Not many realize that with the evolution of information systems, most hiring processes are initiated, if not fully executed, Online. Therefore, Hiring Managers and Executive Decision Makers are eliminating the number of resumes that they are scouring each week in order to streamline processes and maximize productivity in the job space, while keeping staffing down to a minimum. Let’s take a deeper look into this science and discover how to get passed all systems filters to, at least, be considered for the position that many are applying for.

Did you know, that as this World of Technology evolves, so does the way the business world approaches Talent Acquisitions and Recruiting? Professionals aren’t just sitting back behind a desk glancing over resumes on a day-to-day basis. Time is valuable and successful corporations are always looking for ways to cut back on unnecessary spending.

As earlier mentioned, many recruiters are more than likely sitting in front of a computer and pounding away at their keyboards, seeking out potential candidates that meet the specific needs of an employer. Whether it is a proprietary system, hosted on internal servers, or through a major job search platform, hiring personnel are able to search out the perfect candidate based on keywords searches. Often, more time is placed in discovering which keywords directly meet those needs of an employer than sifting through a plethora of candidates that do not meet them.

As many job search sites and resume writing services will point out, there is an algorithm in tact that allows recruiters to search for who they want and to avoid those that they do not. This system is dubbed “ATS,” a shortened version of “Applicant Tracking System;” and it is what will make or break a candidate’s forge to the top of the figurative totem pole.

You see, per position a company seeks to fulfill, an average of 250 to 300 candidates are competing to be seen and invited for interview. Unfortunately for most, they will never be seen. The “select few” will be invited to join the hiring process and asked to report for interview. Believe it or not, but many of the top professionals applying per position will actually be overlooked. Hence, these awesome candidates might never have their chance at a dream position and will remain in their current until they finally “hack” the system.

So, how do you hack this system? How do you rise to the top and become recognized as “cream of the crop?” This is simple. Treat your career path as a brand, while showcasing brandYOU through the use of Internet Marketing techniques to enhance your presence in tracking systems. While ATS works slightly differently than Search Engine Optimization (SEO), the core concepts are totally the same!

Similar to SEO, ATS seeks out applicants based on specific keywords. The more keywords to match word-for-word, the better! The applicant will score a higher position within this algorithm. Unlike SEO, these keywords must be presented exactly as described by qualifying terms, as opposed to being strategized for conversational, organic placement and tone. Industry-specific terminology is highly encouraged.

Resumes are expected to be matter of fact, while engaging readers in a professional and narrative description of an applicant’s work history. This means that a phrase, such as “preparation of slideshows” would hold little weight, if any, to “slideshow preparation.” It gets even more complex.

Because ATS seeks applicant achievement over duty, it would be wise to include the latter preceded by a strong action verb and a powerful adjective. Whereas one may include, “Engaged in slideshow preparation” on their resume, another may include “Developed and executed highly professional slideshow preparations.” Not only did the second choice include powerful descriptors, but it also showed process, ability and to what quality. It also showed that it happened on more than one occasion; and therefore, it was not a fluke!

While both verbiages may find themselves ranking higher within ATS than those without optimization, the achievement-based resume will soar much higher. Once these resumes reach the hands of the talent recruiters, which do you think will receive further consideration?

Keeping your language brief within a resume writing is the objective, but the manner in which this is done, is also important. In marketing yourself, you have to sell your achievements by showing how even your performance of duties have made a difference. Your resume must flow smoothly in keeping a reader engaged. As a matter of fact, your resume must flow smoothly, because your resume will merely be skimmed the first few times that it is read. Keeping content mapped out and consistent, the layout must reflect what the body is trying to convey to your future employer.

Structure is equally important to the Applicant Tracking System. Professional profiles may or may not be read with the ATS (The depends on the complexity of the engine being used.), but they must be present when distributing your resume to employers that do get to see your resume. Within each resume, it is highly recommended that one includes a “Competencies Section,” with word choices that must completely be spelled out, at least once prior to abbreviation throughout the resume. This section also acts as a meta tagged “keywords” section within SEO to enhance your resumes overall potential. While many include these keywords into a section described as “Areas of Expertise,” one merely should feel comfortable in their ability to complete duties found within.

Expanding upon the ideal that layouts and consistencies are important for ATS and in mapping out your career, layouts keep resumes organized, experiences highlighted and abilities grouped. It also helps ATS differentiate the content you are submitting, especially in the case of extracting information to a separate database. In a more traditional format, it leaves your resume more visually appealing, balancing out white and negative spacing, and allows your resume to be properly scanned over in the second round of the hiring process, therefore passing the “30-second test.”

In physical hiring processes, a hiring manager is opt to starting at the expertise section, scan through previous employers, read your full education level and then check out the rest of the resume. Sometimes, they go directly to education, skipping experience, altogether, and continue at your affiliations and technical proficiencies. If they are intrigued, they will return to your biography, and then they will read to see if you are worthy of the position they are moved to interview you for. You want to draw eyes to each section of your resume and encourage them to actually read what is written there. Avoid typos and formatting errors. They aren’t read by ATS and can negatively sway the hiring manager to dropping your resume into the garbage bin.

Speaking of garbage bin, industry rules have changed. You do not need to have a references section in your resume. You can drop that in the trash. Because many people lie about references and have others lie for them, it has become an unnecessary part of the resume process. It also takes up space that you can be using for something more valuable. It is wise, however, to keep a resume sheet on hand if your future employer requests one. This also goes for project sheets, which outline project histories, portfolio pieces and publications, unless you have a Curriculum Vitae (CV) resume type.

In creating proper spacing, keeping your resume to a proper link and utilizing negative space, one must consider level of hierarchy. While in ATS, there is no limit to how much space is being used. Understand, if you make it through the computerized process, a warm-blooded soul will be holding your resume in their hands. Length must be made appropriate to your level of hierarchy on the corporate ladder.

It is commonplace that professionals who have held tenure at a job site, entry-level personnel and students may only detail their resume to one page. However, there are some entry level personnel who hold hands with professionals of all industries that will find two-pages tells a clearer story of who they are, whether they have summarized this or are providing quality content in enhancing their resume to meet specific job descriptions. Hiring managers find it acceptable for medical personnel, executives and IT professionals to submit resumes at three to four pages.

Military personnel, medical doctors and professionals in the scientific community are expected to have four or more pages of resume material. This is where special resumes are created, distinctly prepared by federal standards and in CV-structured layouts. Most resumes only include the last 10-12 years to compensate for age-stereotyping hindrances in the hiring process. An undated summary statement may be italicized below to show evidence of a career journey and previous experience in correlation to older-yet-relevant positions held. Remember to present yourself how you want to be perceived. This is Branding 101.

While most resumes are lacking a graphic appeal, many new designs have found ways to give resumes a persona. After all, when looking at a resume, one becomes familiarized with the person that they are potentially hiring. Your layout will tell a hiring manager your level of expertise within the corporate machine. Graphic elements can hint at an “out-of-the-box” or innovative personality, highlighting your ability for creativity. The problem, however, is that ATS often has a hard time reading graphic resumes. And, while there are ways to get around this issue, most creative resumes suffer because some element or another is lacking in the process. Only a select few within the resume-writing world know how to get around this problem and can optimize your resume for discover in ATS engines.

Finally, in marketing yourself through a resume design, one must be aware of engine capabilities. While .doc extensions aren’t often looked at as a “finished project” in a world, where creating a .pdf document helps corporations protect against security and fraud while accepted as official and polished, .doc extensions are the most acceptable form of submission in this day. This document type provides ATS with an easier means of extracting your personal information than does .pdf, .rtf, .txt and even .docx.

Being mindful of your audience, keep both .pdf documents and .doc on hand at all times. After all, you may be submitting your resume directly to a decisionmaker and should plot to appear as polished as possible. In the end, it all comes down to one thing… brandYOU. How are you marketing yourself? What observation of your character would you like them to experience? Stay mindful of ATS when submitting resumes to corporate engines and job search sites; and remember, I am only a messenger of what experts have analyzed over the years and through experience. Good luck!

Florida businesses promote ‘independent’ through annual Pittsburgh cause

AS PUBLISHED ON EXAMINER.COM
Shorty Produkshins is an Online Promotions Company from Orlando, Florida, specializing in Social Branding and Event Marketing, as well as Public Relations and Design Strategy, for the last 11 years.
Shorty Produkshins is an Online Promotions Company from Orlando, Florida, specializing in Social Branding and Event Marketing, as well as Public Relations and Design Strategy, for the last 11 years.
2014 Copyright, Shorty Produkshins. Shared with Permission.

SweetNote Entertainment, a Production Company in Pittsburgh, Pennsylvania, presents an annual Rock’N’Soul Christmas Show that brings regional musicians, fans and area businesses together to raise toys and donations on behalf of the Toys for Tots Foundation to give to children during the holiday season. Each year, SweetNote collaborates with local businesses and corporations to make sure that everyone involved goes home “just a little bit happier.” Products and services are donated to the company and given away during raffles and to bands, who perform during this charitable event. According to B. Michael Smith, owner of SweetNote Entertainment and Coordinator for this event, set for December 14, 2014, “The primary goal of Toys for Tots is to deliver, through a new toy at Christmas, a message of hope to less fortunate youngsters that will assist them in becoming responsible, productive, patriotic citizens. Our organization is dedicated to the process of making that happen, but we need your help (speaking to artists and businesses all over the United States).”

This year, two Florida-based companies are getting involved in SweetNotes Rock’N’Soul cause — Playas Mob Radio and Shorty Produkshins.

Playas Mob Radio, a weekly radioshow that is based in Fort Pierce, broadcasts out of 6 FM stations around the State of Florida and to an International fan-base of Online listeners. Playas Mob Radio, dedicated to breaking Independent Artists, Businesses and Causes, will be presenting one winning band or business with a promotional radio spot during a high profile show to talk about their brand’s history and any upcoming releases. If it is a band that wins this promo spot, they will also have their latest radio-edited release placed into regular rotation during The Playas Mob Radio Show on WJFP FM. The show will be live on-air and will also be archived for promotional usage for the brand in both Online and Offline arenas.

Shorty Produkshins, an Orlando-based Online Promotions Company specializing in Social Branding and Event Marketing and also affiliated with Playas Mob Radio, will be giving away a few items to encourage entrepreneurship, musicianship and, of course, giving during the holiday season and into the new year. A spokesperson for Shorty Produkshins states that, “It is our way of giving back, while helping artists and brands find awareness in the new year. We initially were giving away one graphic art in the form of a digital flyer to one winner to help boost their visibility, professionally and with intrigue, and we still are. However, we realized the need brands have in establishing credibility and awareness that lasts the lifetime of their career. So, we decided that we could write articles, as well, for five brands or bands who really deserve it — which would be more beneficial to them than a graphic design that serves the purpose of one project or announcement. These services will also really benefit their Internet Marketing and SEO efforts.” They have donated one graphic design and five written articles to promote independent progress in the Pittsburgh Area.

With December 14, just two days away, we can only imagine the magic that the night will behold. Artists, businesses and audiences at Pittsburgh’s Sing Sing venue at the Waterfront can expect a night of entertainment, holiday spirit and motivation to usher them into 2015. Performing at this event, SweetNotes own Lyndsey Smith and Soul Distribution will take the spotlight alongside acts such as Kinetic, Sun Hound, Hakim Rasheed, Mike Why, Ine, Gene Stovall, Devan Rue and Brian Woods. With a roster like this, this is definitely a night to remember!

Suggested Links

DOUBLE LECTURE | Sabir Bey comes to Orlando Fl to give his first ever FLA lecture! Topics: Civics & The Media

Sabir Bey in Florida, Miami, Jacksonville, daytona, tampa, clearwater, gainesville, fort pierce, fort lauderdale, ocala, orlando, altamonte, law classes, civics, history, moorish divine nation
According to a press release by Shorty Produkshins on July 28, Orlando will be the hub of “Edu-tainment (Entertainment and Education)” in just three weeks! While many will travel to Central Florida for this event, many attendees will witness it live via Cleeng’s Livestream Pay-Per-View integrated platform, made interactive by TheSabirBeyShow.com. This event is sure to “give wings of thought to Global audiences” and to promote “unity and peace” amongst those attending. The latest release gives detailed insight on the upcoming lecture:

“Set for his first ever appearance in the State of Florida, Sabir Bey of The Sabir Bey Show visits Orlando, Florida on August 10, 2014 at Cafe Annie in Downtown. A highly controversial, yet respected ‘teacha’ in the Moorish Community (a term coined by rapper, KRS-One), Sabir Bey has been a pillar of information and enlightenment to a ‘fallen humanity’ in shedding light on history, culture, law, civics and society in hopes of bringing unity and peace to communities around the Globe. It is this type of teaching that he brings to Orlando in the upcoming weeks.

In reflection of his mission, Sabir is planning a much anticipated lecture with the partnership of Shorty Produkshins — ‘an Online Promotions Company specializing in Social Branding and Event Marketing,’ which has also worked as part of The Sabir Bey Show Team from the beginnings on LA Talk Live and also located in Orlando. The team has a lot planned for the live event and the ways that it will be an interactive experience for those that cannot attend.”

In light of the double lecture broadcast a spokesperson for Shorty Produkshins stated that “Features will be made available to these Online attendees to interact as an active audience participant as if they were there in the flesh! We will be holding live Twitter parties, using the hashtags ‘#TheSabirBeyShow,’ ‘#ElementsofHipHop’ and ‘#CriticalRaceTheory’. We will also be integrating Facebook into this Plan of Action. And, last but not least, we will be holding a live chat on TheSabirBeyShow.com chat rooms in celebration of the redesign of the Official site for Sabir Bey and all of his works. It is on the site, also that people may view archives of previous episodes and lectures, as well as buy presale tickets for this event, which offer a free DVD Download alongside purchase.” There are seven DVDs available, ranging from History to Hip Hop and covering topics of Nationality, Prophet Noble Drew Ali, Pan Africanism and more!

Topics of conversation and lecture for August 10th’s event include “Critical Race Theory,” discussing Nationality and the restraints of law through due to “color of law,” as well as on the topic of “The Elements of Hip Hop and Our Responsibility to the Media.” There will also be dinner and drinks available during the lecture with a “True School” intermission of Hip Hop spun by DJ Mo of WPRK FM also in Orlando.

During “Critical Race Theory,” Sabir Bey “wants you to think critically as he explains how ‘Police Brutality’ is actually ‘Terrorism’ and how it is important to ‘know who you are’ when dealing with the law. He explains how we have been labeled with ‘color’ and not Nationality and why it is detrimental to proclaim your Nationality to protect yourself and family from injustices to your human rights.”
Especially important to the Greater Central Florida Area, Sabir Bey will discuss  “Castle Doctrine” and how it conflicts with “Stand Your Ground” laws, which have proven to have different results for different parties, as in the case with Trayvon Martin, as in comparison to other cases later in the year. “He will speak, basically, about how some ‘terrorists’ can get away with MURDER… LITERALLY!” Sabir will also cover and reference Moorish Science and History, as well as Etymology, while explaining “how the media only seems to justify a false image, instigate conflict and influence our society as a whole in a negative fashion with insight on what we can do to change it!”

While the first lecture may seem sharply contrasted with the second one, “The Elements of Hip Hop and Our Responsibility to the Media, he will explain how stereotypes are created, confirmed and manifested due to distributing false content to the media and not realizing that we have the power to create positive imagery within it, hence uplifting our communities and societies therein.

“With authority from the founding fathers of Hip Hop and through The Universal Zulu Nation, Sabir will cover the history of Hip Hop in its purest artform. He will discuss how Hip Hop as a culture is getting a bad name, because those who control the media have power over the perception of the culture… even though what they present as Hip Hop isn’t even hip hop at all! Like all matter, Hip Hop has elements. Leaving out one element is like leaving Hydrogen out of Water. Without Hydrogen, Water is only Oxygen… or air! There are five basic elements that shoot off offspring of each. Knowledge is often the forgotten element!

Sabir speaks on the legacy of Hip Hop and how WE, as media creators, can ensure the perseverance of the culture though the media and what influence we actually have over society and culture. He speaks on the roots of Hip Hop and how it became contaminated, as well as what we can do to fix it!” Those who are involved in the Media and Entertainment Business, or who are simply “Hip Hop Heads,” are strongly encouraged to attend.

To Purchase Presale Tickets:
ORLANDO LECTURES:
http://thesabirbeyshow.com/sabir-bey–critical-race-theory.htm

PPV ANYWHERE IN THE WORLD | CRITICAL RACE THEORY

PPV ANYWHERE IN THE WORLD | THE ELEMENTS OF HIP HOP AND OUR RESPONSIBILITY TO THE MEDIA

 

 

Important information to note:
ABOUT SABIR BEY:
For the last 15 years, Sabir has toured and lectured all over the United States, speaking on the topics of Civics, Law, Health, Spirituality, History, Culture, Society, Nationality, Etymology and even Hip Hop. Starting in radio and venturing into other arenas of the Entertainment Business and Education, he’s produced, made appearances in and even directed in Nationally and Internationally accredited films. He’s been active with The Universal Zulu Nation as the “Minister of Recruitment,” directly under none other than Afrika Bambaataa, himself. And, in Los Angeles, he gives weekly law classes, as well as hosts his own LIVE talk show, providing “Pure Edu-tainment” to viewers and listeners in over 180 countries around the Globe!
____________________________________

ABOUT THE SABIR BEY SHOW:

Tuesdays at 6 PM Est | 3 PM Pst at TheSabirBeyShow.com on LA Talk Live.

“The Sabir Bey Show is ‘Pure EDU-TAINMENT’ tackling issues within the community and on the topics of Law, History, Culture, Politics, Religion, Society, and Health by incorporating TRUE Hip Hop and Urban Music in bringing together a full circle of understanding with current culture and society conflicts. The Sabir Bey Show includes guest appearances by award-winning celebrities and respected elders of the Moorish Nation and Pan Africanism.” The Sabir Bey Show has the mission of bringing “Pure Edu-tainment” to the lives of many by introducing truths, new concepts, current events and History through Entertainment

On The Web: http://www.thesabirbeyshow.com/
Facebook: http://www.facebook.com/thesabirbeyshow
Twitter: http://www.twitter.com/thesabirbeyshow

 

____________________________________

ABOUT SHORTY PRODUKSHINS:
Shorty Produkshins is an Online Promotions Company, specializing in Social Branding and Event Marketing via Advanced Internet Marketing and SEO Tactic. Shorty Produkshins has been in operations for over 10 years and providing quality service to the Entertainment Business, Non Profit Organizations and Small Businesses, as well as Major and Global Brands throughout an array of market places.

One the Web: http://www.shortyprodukshins.com/
Facebook: http://www.facebook.com/intenretmarketingoforlando
Twitter: http://www.twitter.com/sp_brand_social

Playas Mob Radio: Get YOUR Music HEARD! | WJFP FM

Be heard worldwide. How do I get on FM Radio? Get a record deal. Breaking independent artists. Book me a gig. Radio interview. Press and public relations. internet marketing orlando
 

Airtime for Artists, Businesses and Causes

Be heard all over the World with a radio show that takes place EACH and EVERY Saturday from 8 to 9 PM Est with broadcasts on SIX (6) FM stations in the State of Florida, as well as plays ONLINE and via Tune-In’s Radio App.

Contact playasmobentertainment@gmail.com to find out how to get your music played during the Playas Mob Radio Show, a live interview, copy of the show and Social Media blasts of your content. The Playas Mob Radio Show acts as a platform to showcase Independent Acts and give a platform to Current Top Talents and Vetern stars to use for PR. We invite your brand or band to get involved each and every Saturday! …They’re listening!

Tune in to WJFP Playas Mob RadioShow NO MATTER WHERE IN THE WORLD YOU ARE! They are breaking Independent Artists, Businesses and Labels, while including the Veterns and Current Top Talents in the mix! Tune in to find out the latest industry events and opportunities, as well as how to get YOUR MUSIC on the air!

Playas Mob Radio at 8 PM Est | 5 PM Pst until 9 on WJFP FM (91.1 FM Ft. Pierce | 93.9 FM Cocoa | 94.3 Melbourne | 107.1 FM West Palm | 90.7 Vero Beach and ONLINE through TUNE-IN RADIO and http://www.wjfp.com/ )…. “Breaking #INDEPENDENT #ARTISTS #WORLDWIDE”

 

The Sabir Bey Show shouts out Shorty Produkshins & Jessica Abraham | Internet Marketing Orlando

Sabir Bey shouts out Shorty Produkshins and Jessica N. Abraham on The Sabir Bey Show on LA Talk Live. Shorty Produkshins is the official Social Branding team for The Sabir Bey Show and Sabir Bey, himself.

Don’t forget to check out The Sabir Bey Show, each and every Tuesday at 3:00 PM Pst (6:00 PM Est) on http://www.thesabirbeyshow.com

“The Sabir Bey Show is ‘Pure EDU-TAINMENT’ tackling issues within the community and on the topics of Law, History, Culture, Politics, Religion, Society, and Health by incorporating TRUE Hip Hop and Urban Music in bringing together a full circle of understanding with current culture and society conflicts. The Sabir Bey Show includes guest appearances by award-winning celebrities and respected elders of the Moorish Nation and Pan Africanism.” The Sabir Bey Show has the mission of bringing “Pure Edu-tainment” to the lives of many by introducing truths, new concepts, currents events and History through Entertainment.

Like The Sabir Bey Show on Facebook: http://www.facebook.com/thesabirbeyshow
Follow The Sabir Bey Show on Twitter: http://www.twitter.com/thesabirbeyshow

About Shorty Produkshins | Company Description:

Shorty Produkshins is an Online Promotions Company, specializing in Social Branding and Event Marketing via Advanced Internet Marketing and Search Engine Optimization (SEO) tactic. We have been in service for more than ten years, servicing Orlando, Pittsburgh, Los Angeles, Detroit, Memphis, Miami, Las Vegas and the World! Shorty Produkshins works with a variety of businesses including, but not limited to, the music world and fashion industries, athletics, social networks, non-profit organizations, small businesses, events and venues in providing the ultimate interactive experience in connecting their brand with specific target audiences.

Shorty Produkshins executes the practices of Social Branding and Event Marketing in taking a brand to the next level through social platforms, interactive tools, optimization and trade secret techniques in creating a strong web presence for each particular brand and subsidiarial trademark. Shorty Produkshins actively connects current and potential consumers with a dedicated brand loyalty and awareness that will lead to stronger demands for that brand, while ensuring higher ROIs from their associated product lines.

Services Include (all Internet Marketing specializations):

Visit us on the web: http://www.ShortyProdukshins.com
Like us on Facebook: http://www.facebook.com/internetmarketingoforlando
Follow us on Twitter: http://www.twitter.com/sp_brand_social

Happy Birthday, Shorty Produkshins!

 

In the last ten years, we have seen a dramatic shift in the way we do business, use technology and how we view the Entertainment Industry. According to CNN Money, those working from home, both self-employed (usually as an Independent Contractor) and working for an employer, has risen 41% in this decade, alone. Everyone relies on technology to accomplish their work and career goals. They want to work more effectively, have more freedoms and time to spend elsewhere, while achieving the largest ROI margins possible for their employer and towards self-benefit. The Entertainment Industry shares this similar story, simultaneous, with innovative technologies leading to the saturation of Independent Artists and home studios. Like smaller businesses, these artists are gauging expanding fan bases and gaining larger profits than in the past, especially those who were once signed to a “Major” and had to pay everyone else before collecting their own profits.

With such a drastic change in how business is done and how we operate, we see many opportunities for great success. The downside to success, however is that with it comes struggle and opportunity to fail. One must “get with the program” or fall behind. And, quite unfortunately, just “getting with the program” isn’t enough anymore and one must actually strive to stay ahead of the game in order to avoid “just getting by.” Competitors exist. And, so do a million other businesses unrelated to each other. Brand Awareness is a must, and Social Branding is becoming more and more of a necessity than a demand in today’s world. Enter Shorty Produkshins.

Shorty Produkshins is an Online Promotions Company, specializing in Social Branding and Event Marketing via Advanced Internet Marketing and Search Engine Optimization (SEO) tactic. For the past 10 years, Shorty Produkshins has evolved into the brand that it is today through the always-changing trends in industry, technology — and of course — demand. This month marks exactly that. This is the10th-year Anniversary of Shorty Produkshins.

According to Robert Greene, an award-winning author, in his latest book “The Mastery,” it takes us ten years of repetitive practice, research and fine-tuning of one particular subject in order to find mastery in it. This timespan can be increased or decreased based upon intensity, depth and acceleration in the practices and execution of the subject matter. Shorty Produkshins has started from the bottom and knows first hand what each and every one of their clients are facing along the way, no matter the subtle differences due to separate industries.

Shorty Produkshins started in a weird, yet interesting way. In 2001, founder, Jessica N. Abraham, was to implement a passion of hers into a graduation project for High School. Her passion at the time was MUSIC, nothing more and nothing less, as she engaged with it all her life. In preplanning for the project, a CD Demo, she came into understanding that most Record Labels wouldn’t accept unsolicited submissions and take them seriously (if at all). Hence, the birth of “Shorty Productions.” Short Productions was a fictitious name given to a fictitious company that would lend credibility to “LiL Shorty,” otherwise known as Jessica N. Abraham.

This demo brought forth a lot of inspiration, inquiry and success, contrary to the actual “skills” that the artist had. At age 15, she still had a lot of musical training to go through before being impressive to ears. In early 2003, the graduation project and results from distribution were presented in front of a panel. The years in between were spent researching, recording, releasing music Online (before there were means to do so), bringing Brand Awareness to potential and converted fans, networking and seeking honest feedback on the project …all done through early Internet Marketing practices! The outcome was the inspiration to continue this process as an actual lifelong career.

At age 17, Jessica N. Abraham enrolled in a college in Orlando, FL for Recording Arts and the sciences behind it. At the time, Full Sail University was the top college for Recording Arts and “Real World Education” on an International level. Migrating from Pennsylvania to Florida, Jessica soon met others that shared her passion for the Music Business. Some of these people were also students at Full Sail, while others were not. This was the beginning of “Shorty Produkshins” and the first year of business… as an established business… yielding many successful releases overseas in the form of Mixtapes and Compilations.

Over the years, as with any company, there were many milestones and successes. But, there were also challenges. Shorty Produkshins, once an actual record label with a public studio attached (dubbed “Shorty’s Playground” by late-rapper, Demarreo “D-Mo” Matthew), was confronted with a new reality check. While many studios were closing doors, Shorty’s Playground had doing pretty well with a new location in New Kensington, PA and business still taking place in Orlando. The reality, however, was that more and more home studios were popping up all over the place, and the average person doesn’t care about quality. The reality was that it was now a rarity to sell instrumental “beats” for more than $1000, unlike it was in the past. Actually it was more than likely an amount to be less than $100 and 25-50% of that isn’t much considering how much work had to be put in to sell and transfer the rights to this music. People were giving away free music and free beats. And, a plethora of “so-called” producers arose all over.

Jessica N. Abraham, in returning to the drawing board, desperately trying to keep her company successful and in business, decided drastic changes need to be made. Paying attention to the fact that Shorty Produkshins had been in demand for the care they gave to their artists and producers and “side-services” requested by clients, Jessica N. Abraham decided that a majority of this success actually was due to the Internet Marketing and Public Relations-type work executed within the company.

Engaging in a writing project for a subsidiary of Universal Music Group and Murphy Boyz Entertainment, Sand Street Music (home of Burn N Bush’s Newton Twins, who have worked with multiple award-winning acts), Jessica was asked to promote five summer releases with the company. This was the confirmation Shorty Produkshins was headed in the right direction.

Simultaneously enrolled in Full Sail once again for her first of three Master’s Programs (in Entertainment Business, Internet Marketing, and Media Design), Jessica N. Abraham took Shorty Produkshins and transformed it into a full blown Online Promotions Company. Within that year, she had the opportunity of working with other acts, Non Profit Organizations, colleges, programs, a Social Application for Facebook, a plethora of events and even a recruitment team for models. Shorty Produkshins found itself in demand in not only Orlando, but also Pittsburgh and Atlanta. That was almost 6 years ago.

It is now the end of 2013, and Shorty Produkshins has been home to multiple acts and Producers that have went on to do “bigger and better things.” The company has worked with many celebrities and parties, venues, festivals and events (often a packed house), small businesses and organizations, causes and charities, athletes and Social Networks. The list just goes on and on. Shorty Produkshins is home to multiple subsidiaries, including the successful J. Abraham Consultants (a “24/7 Internet Marketing Consultation by Phone” company). And while the road has not been easy, it is one to be celebrated. The company plans to do just that.

Starting this month and continuing until the end of the year, a new product or service will be released every week in order to benefit those in the Entertainment Business or World of Small Business, because it is known how hard you work and it is much appreciated! Contests and giveaways will also take place, starting at the end of the month and continuing through the new year. Every month, from the twenty-first until the first, Shorty Produkshins offers a “$50 off discount on all graphics.” The month of October, however, marks a month of action, aggression and love for those who work their butts off. A new website, new services, and new content will be released!

Not only will Shorty Produkshins be giving large discounts on services (including Design Strategy, Internet Marketing, Social Branding, Event Marketing, Mobile Marketing and PR), but Shorty Produkshins will also be giving college students the opportunities to jumpstart their careers, gain experience and make a little bit of money, as well! With shifts in technology, the youth is our largest asset. Sharing this concept with Let’s Be Honest (LBHGig.com), a new Social Network that pays the youth to speak their mind, Shorty Produkshins is positive that our future generation has the power to do great things early on and to continue through to “A New Era in Royalty.”

On the net: http://www.shortyprodukshins.com
Twitter: http://www.twitter.com/sp_brand_social
Facebook: http://www.facebook.com/internetmarketingoforlando

New Social Network: “Promoting Health & Wellness through Education!” (Video).

Set for Beta Launch in Mid-September, Kenor Internationalgives the Health & Wellness community something to be proud about.

 

Kenor International, Health and Wellness Orlando, Dr Keny F Bastien, Social Network, Shorty Produkshins

“Kenor International: “Promoting Health and Wellness through Education!”

 

Since 1999, Kenor International has been “Promoting Health & Wellness through Education” and bringing hope to the lives of many patients that are told “hope is simply not there.” Kenor’s staff finds this totally unacceptable. It is the mission of this “health information brokerage company” to aid in the self-restoration process of those battling “so-called” incurable illnesses and degenerative diseases. Known Internationally for his successful career in Functional Medicine, Dr. Keny F. Bastien (President and Founder of Kenor International) has decided to expand his practice to multiple regions, including the Internet, to continue this mission, while connecting offices in St. Lucia, Orlando (Altamonte Springs Area), Peru and other various locations.

As we’re seeing a trend in niche Social Networks amongst successful brands, we realize that many are successful and many are not. One niche that has been overlooked, however, is the Health & Wellness demographic. Interestingly enough, the most successful of these niche communities, related to Health and Wellness, are actually very behind the times. And, a lot of these sites carry recycled information that has clearly been “copy/pasted,” while their branding has been implemented poorly, appearing generic to users. This leads to networks with a giant database with only a handful of active users. Furthermore, those users do not visit the site on a daily or even weekly basis!

Kenor International offers a more subtle approach to this demand with a sleek and elegant, yet innovative, design. One look at the web design, and a consumer almost envisions themselves at the flagship Kenor International Health Center in San Sebastien Square II, Altamonte Springs, Florida. While classical music isn’t playing in the background, the site gives a sense of enjoyment and peace that they may feel in the center hosted by Dr. Keny F. Bastien and staff. Peace and serenity can give healing to a stressful day and as information is sought out based on their medical needs. At Kenor, users are not labeled as “members,” because they are truly “family.”

The design of KenorInternational.me is sophisticated and yet caters to the modern day needs of “on-the-go” consumers. Social Media is able to be shared from within the site, including video, photos, and audio, while broadcasting live streams on KenorLive from time to time! KenorLive is available even when no live streams are available through videos of previous broadcasts and clips of Kenor-related information. Here, you are able to catch up on news, educational information, discussions, chats, webinars and more from Kenor International. And, you are also rest assured that “you are not alone,” at such a trying time, with the support of “family,” who are going through similar symptoms, and from those have been cured of those symptoms.

With the site in Beta at early release, “early adopters” will see changes, as they occur, in front of their eyes. They will be able to voice their opinions and give suggestions as to the sites overall direction. This is a “family thing,” and Kenor International (An A+ Accredited Better Business Bureau Affiliate) strives to cater to family!

Overtime, the site will add additional products and features. The site will gain users through Viral and Word of Mouth efforts. Organic Search will also benefit the sites placement in search engines through the uploads and consumption of Social Media Content. Without giving much information on the Internet Marketing tactics of Kenor International, one must be on the lookout, as accounts will be handled through Shorty Produkshins, a company known for their Social Branding and Advanced Internet Marketing Strategy.

Are you a fan of Natural Healing and Healthy Living? Request to be invited to the pre-release of KenorInternational.me today!