Category Archives: Opportunities

How and Why Shorty Produkshins is Shifting Gears in 2016

Shorty Produkshins is an Online Promotions Company from Orlando, Florida, specializing in Social Branding and Event Marketing, as well as Public Relations and Design Strategy, for the last 11 years.

As many of you must know, the face of SEO and Internet Marketing is rapidly changing. It’s been almost ten years since we completely evolved into a marketing company. True, we still made music clean up into 2010, but this was done through subsidiary, Shorty’s Playground, after splitting into two separate entities in 2007.

Shorty Produkshins has prided itself on keeping a head of competition by being early adopters and evolving our services to meet the needs of our growing audiences. We started as that tiny little studio, consisting of a computer and a closet, and delivered many phases to our most avid supporters. Many of you remember our plaza location and our studio suites. As time evolved and industries became saturated, we evolved. Shorty Produkshins has always giving a “new era in royalty” through this constant growth.

In 2013, we celebrated 10 official years. Innovation and specialization came from the demand of our most prestigious clientele — those allowed to be named and those under NDA. We focused more on our abilities on “streaming,” graphic design, social branding, public relations and event marketing. We also continued to be one of the first to deliver mobile technologies to smaller brands — something we had been doing since around 2010.

Then, rules of event marketing changed.

We once packed audiences to the point they wrapped around blocks to get into our venues. We packed venues so full, people would leave just because there were too many people there. Mixtape release parties often found they didn’t have enough products to hand out to their audiences. We even contributed to many of our larger clientele in having the largest audiences they ever had in their annual events.

Soon, everyone started to adopt the same marketing plan. And, those rules really apply any more. And, let’s face it, if the client has a smaller budget, there is a limit to what can be done in competing against venues with holographs, strippers and free drinks all night long. More focus went on Public Relations, Streaming Shows and Social Branding. Shorty Produkshins soared throughout the latter half of 2014 and on through 2015 by directing attention to where it was most effective!

Focused on the media, owner, Jessica N. Abraham-Hogan began growing closer ties with many of the media platforms she worked for over the years. She began to realize that these media ties were great in supporting her public relations clientele. With over 16 years of expertise in social branding, this service was only going to be enhanced by combining services with those of the public relations sector. And, then… Shorty Produkshins would change forever!

While we have been engaging in content marketing since around 2001, many companies have realized how effective it actually is. They are beginning to realize the importance of owning a blog and regularly adding content to their websites. They are learning how impactful social shares can be. And, even Google has changed their algorithms to reflect this ideal. Because so many black hat operations have ruined innocent SEO initiative, Google’s new algorithms began focusing more on social impact and content than on anything else.

At Shorty Produkshins, we have already “been there, done that.” We have already done the “expert guest” thing, too. But, what of all of it coming full circle? As a content powerhouse, we are scaling our methods for our clientele in delivering Online and Offline promotions where they matter the most, making them an expert in their field and allowing them to monetize all platforms.

As IT companies are shifting towards all-in-one integrations that promote “productivity, collaboration and communication,” we are enhancing our internal productions, partnering more frequently and communicating to our audiences more. We are making them part of our endeavors. We aren’t just making them part of the conversation, we are making them the conversation. While we will still cater to clientele directly, we are shifting our focus to community.

We have always dedicated ourselves to the underdog. We made it our mission to serve independent artists, brands and causes. We made it our mission to give audiences something to consume. But, everyone is doing that now. Why be like everyone else?

We have built clout (and Klout) over the years. You have been faithful to us, and we are grateful for that. We have come with a new plan of action in serving you… the every day person.  In 2016, we shift gears to community. We shift gears to return the support.

In the past, you may have noticed long periods of time that our websites weren’t even finished. This is because we focused on our client’s work, pushing our own work to the back burner. Over the last 13 years, we have been a mostly referral-based company. Our clientele speak on our behalf, as they return for more. Our clientele have even given us permanent positions within their own companies.

In supporting our past, our existing and our future clientele… in supporting our followers, our lurkers, our true fans… in supporting the customers of our clientele… and in supporting the community, it is time to focus on us… Our true mission.

If you ask Mrs. Abraham-Hogan what makes her continue to do what she does with Shorty Produkshins, she will tell you that it is all the support and loyalty she has gained over the years. It is her hope to create a balance between genuine customer service, the people and humanity. As society corrupts, she feels a duty in giving the people hope for change. As innovation explodes, she loves be the first to tell you (it’s probably the little kid in her)… As misinformation is spread, she wants to be sure people are educated. She wants to help a young generation succeed and small businesses stay open. She wants to see people reach their full potential and to be a helping hand.

With 2016, it’s not just a new beginning, it’s a chance for transformation… metamorphosis in branding social… And, we just want you to pay attention as we begin to unveil our plan of action over these next few months…. You will NOT be disappointed. Because, you are the reason for it all!

Florida businesses promote ‘independent’ through annual Pittsburgh cause

AS PUBLISHED ON EXAMINER.COM
Shorty Produkshins is an Online Promotions Company from Orlando, Florida, specializing in Social Branding and Event Marketing, as well as Public Relations and Design Strategy, for the last 11 years.
Shorty Produkshins is an Online Promotions Company from Orlando, Florida, specializing in Social Branding and Event Marketing, as well as Public Relations and Design Strategy, for the last 11 years.
2014 Copyright, Shorty Produkshins. Shared with Permission.

SweetNote Entertainment, a Production Company in Pittsburgh, Pennsylvania, presents an annual Rock’N’Soul Christmas Show that brings regional musicians, fans and area businesses together to raise toys and donations on behalf of the Toys for Tots Foundation to give to children during the holiday season. Each year, SweetNote collaborates with local businesses and corporations to make sure that everyone involved goes home “just a little bit happier.” Products and services are donated to the company and given away during raffles and to bands, who perform during this charitable event. According to B. Michael Smith, owner of SweetNote Entertainment and Coordinator for this event, set for December 14, 2014, “The primary goal of Toys for Tots is to deliver, through a new toy at Christmas, a message of hope to less fortunate youngsters that will assist them in becoming responsible, productive, patriotic citizens. Our organization is dedicated to the process of making that happen, but we need your help (speaking to artists and businesses all over the United States).”

This year, two Florida-based companies are getting involved in SweetNotes Rock’N’Soul cause — Playas Mob Radio and Shorty Produkshins.

Playas Mob Radio, a weekly radioshow that is based in Fort Pierce, broadcasts out of 6 FM stations around the State of Florida and to an International fan-base of Online listeners. Playas Mob Radio, dedicated to breaking Independent Artists, Businesses and Causes, will be presenting one winning band or business with a promotional radio spot during a high profile show to talk about their brand’s history and any upcoming releases. If it is a band that wins this promo spot, they will also have their latest radio-edited release placed into regular rotation during The Playas Mob Radio Show on WJFP FM. The show will be live on-air and will also be archived for promotional usage for the brand in both Online and Offline arenas.

Shorty Produkshins, an Orlando-based Online Promotions Company specializing in Social Branding and Event Marketing and also affiliated with Playas Mob Radio, will be giving away a few items to encourage entrepreneurship, musicianship and, of course, giving during the holiday season and into the new year. A spokesperson for Shorty Produkshins states that, “It is our way of giving back, while helping artists and brands find awareness in the new year. We initially were giving away one graphic art in the form of a digital flyer to one winner to help boost their visibility, professionally and with intrigue, and we still are. However, we realized the need brands have in establishing credibility and awareness that lasts the lifetime of their career. So, we decided that we could write articles, as well, for five brands or bands who really deserve it — which would be more beneficial to them than a graphic design that serves the purpose of one project or announcement. These services will also really benefit their Internet Marketing and SEO efforts.” They have donated one graphic design and five written articles to promote independent progress in the Pittsburgh Area.

With December 14, just two days away, we can only imagine the magic that the night will behold. Artists, businesses and audiences at Pittsburgh’s Sing Sing venue at the Waterfront can expect a night of entertainment, holiday spirit and motivation to usher them into 2015. Performing at this event, SweetNotes own Lyndsey Smith and Soul Distribution will take the spotlight alongside acts such as Kinetic, Sun Hound, Hakim Rasheed, Mike Why, Ine, Gene Stovall, Devan Rue and Brian Woods. With a roster like this, this is definitely a night to remember!

Suggested Links

Playas Mob Radio: Get YOUR Music HEARD! | WJFP FM

Be heard worldwide. How do I get on FM Radio? Get a record deal. Breaking independent artists. Book me a gig. Radio interview. Press and public relations. internet marketing orlando
 

Airtime for Artists, Businesses and Causes

Be heard all over the World with a radio show that takes place EACH and EVERY Saturday from 8 to 9 PM Est with broadcasts on SIX (6) FM stations in the State of Florida, as well as plays ONLINE and via Tune-In’s Radio App.

Contact playasmobentertainment@gmail.com to find out how to get your music played during the Playas Mob Radio Show, a live interview, copy of the show and Social Media blasts of your content. The Playas Mob Radio Show acts as a platform to showcase Independent Acts and give a platform to Current Top Talents and Vetern stars to use for PR. We invite your brand or band to get involved each and every Saturday! …They’re listening!

Tune in to WJFP Playas Mob RadioShow NO MATTER WHERE IN THE WORLD YOU ARE! They are breaking Independent Artists, Businesses and Labels, while including the Veterns and Current Top Talents in the mix! Tune in to find out the latest industry events and opportunities, as well as how to get YOUR MUSIC on the air!

Playas Mob Radio at 8 PM Est | 5 PM Pst until 9 on WJFP FM (91.1 FM Ft. Pierce | 93.9 FM Cocoa | 94.3 Melbourne | 107.1 FM West Palm | 90.7 Vero Beach and ONLINE through TUNE-IN RADIO and http://www.wjfp.com/ )…. “Breaking #INDEPENDENT #ARTISTS #WORLDWIDE”

 

Yes, we’re hiring! Shorty Produkshins currently seeks Independent Contractors in major cities.

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This is an article that was featured on The Orlando Examiner (Jessica N. Abraham writes for them). To summarize, we’re on a Nationwide search to find awesome people LIKE YOU to continue marketing Shorty Produkshins to the masses while WE take on their MOST IMPORTANT projects!

ORLANDO, FL – March 11, 2014–

Shorty Produkshins, an Online Promotions Company from Orlando, is on a Nationwide search to find new faces for their current marketing teams. Seeking Independent Contractors to actively seek new clientele, Shorty Produkshins is ready to well-reward them for their efforts, according to a March 11, 2014 press release by the company itself.

Shorty Produkshins has grown over the last ten years and has expanded borders from Orlando and Pittsburgh origins to other regions around the World that include places like: Atlanta, Los Angeles, Las Vegas, Memphis, Detroit, Punxsutawney, Philadelphia, Toronto, Nigeria and more! They provide clientele with Social Branding and Event Marketing options that are optimized through “Advanced Internet Marketing and SEO tactic.” They also provide current clientele with Public Relations, Mobile Marketing, Design Strategies, and Consultation.

As the company has grown, and with recently adding new services to its menu, Shorty Produkshins current marketing teams have been faced with the challenge of time and possibility. Shorty Produkshins believes in direct focus and dedication to the creative process for each project in providing quality service in a timely manner. Because of this, it has become more difficult to continue ongoing efforts to market services to new and potential clientele. This is an important part of ensuring a successful future for the business. It is also the reason the current campaign has been prompted.

They are seeking “self-motivated” individuals that demonstrate ethic, professionalism and determination to add to the roster. As Independent Contractors, they would be allowed to set their own schedules, work from home and make as much profit from commission as they allow themselves to acheive. They will be marketing in-demand servicing from Shorty Produkshins that is geared towards individual brands, small businesses and non-profit organizations.

“Because the power of ‘Social’ is strong, Shorty Produkshins intends on hiring those Independent Contractors from a variety of backgrounds and education levels, as long as the individuals perform ethically, professionally and with great determination while having fun! Individuals will be working from home but are encouraged to network at larger events and gatherings. They will be working closely with the Shorty Produkshins marketing team from around the World through an Online platform created specifically with them in mind.”

They are asking individuals to submit resumes, along with a written answer or video reply to the questions: “Why I am qualified to be added to the team, and why would I be a great asset to the team?” Strong communication skills are a necessity. They are only interested in “individuals who can demonstrate a passion for Social branding and Event Marketing.”

Ideal for “ those individuals who are well known in their communities, are attending college, are involved in the Entertainment Business and/or are “Power Hustlers” who can prompt and close sales quickly,” they are asking applicants to direct all deliverables to hiring@shortyprodukshins.com… Will you make the cut?

Happy Birthday, Shorty Produkshins!

 

In the last ten years, we have seen a dramatic shift in the way we do business, use technology and how we view the Entertainment Industry. According to CNN Money, those working from home, both self-employed (usually as an Independent Contractor) and working for an employer, has risen 41% in this decade, alone. Everyone relies on technology to accomplish their work and career goals. They want to work more effectively, have more freedoms and time to spend elsewhere, while achieving the largest ROI margins possible for their employer and towards self-benefit. The Entertainment Industry shares this similar story, simultaneous, with innovative technologies leading to the saturation of Independent Artists and home studios. Like smaller businesses, these artists are gauging expanding fan bases and gaining larger profits than in the past, especially those who were once signed to a “Major” and had to pay everyone else before collecting their own profits.

With such a drastic change in how business is done and how we operate, we see many opportunities for great success. The downside to success, however is that with it comes struggle and opportunity to fail. One must “get with the program” or fall behind. And, quite unfortunately, just “getting with the program” isn’t enough anymore and one must actually strive to stay ahead of the game in order to avoid “just getting by.” Competitors exist. And, so do a million other businesses unrelated to each other. Brand Awareness is a must, and Social Branding is becoming more and more of a necessity than a demand in today’s world. Enter Shorty Produkshins.

Shorty Produkshins is an Online Promotions Company, specializing in Social Branding and Event Marketing via Advanced Internet Marketing and Search Engine Optimization (SEO) tactic. For the past 10 years, Shorty Produkshins has evolved into the brand that it is today through the always-changing trends in industry, technology — and of course — demand. This month marks exactly that. This is the10th-year Anniversary of Shorty Produkshins.

According to Robert Greene, an award-winning author, in his latest book “The Mastery,” it takes us ten years of repetitive practice, research and fine-tuning of one particular subject in order to find mastery in it. This timespan can be increased or decreased based upon intensity, depth and acceleration in the practices and execution of the subject matter. Shorty Produkshins has started from the bottom and knows first hand what each and every one of their clients are facing along the way, no matter the subtle differences due to separate industries.

Shorty Produkshins started in a weird, yet interesting way. In 2001, founder, Jessica N. Abraham, was to implement a passion of hers into a graduation project for High School. Her passion at the time was MUSIC, nothing more and nothing less, as she engaged with it all her life. In preplanning for the project, a CD Demo, she came into understanding that most Record Labels wouldn’t accept unsolicited submissions and take them seriously (if at all). Hence, the birth of “Shorty Productions.” Short Productions was a fictitious name given to a fictitious company that would lend credibility to “LiL Shorty,” otherwise known as Jessica N. Abraham.

This demo brought forth a lot of inspiration, inquiry and success, contrary to the actual “skills” that the artist had. At age 15, she still had a lot of musical training to go through before being impressive to ears. In early 2003, the graduation project and results from distribution were presented in front of a panel. The years in between were spent researching, recording, releasing music Online (before there were means to do so), bringing Brand Awareness to potential and converted fans, networking and seeking honest feedback on the project …all done through early Internet Marketing practices! The outcome was the inspiration to continue this process as an actual lifelong career.

At age 17, Jessica N. Abraham enrolled in a college in Orlando, FL for Recording Arts and the sciences behind it. At the time, Full Sail University was the top college for Recording Arts and “Real World Education” on an International level. Migrating from Pennsylvania to Florida, Jessica soon met others that shared her passion for the Music Business. Some of these people were also students at Full Sail, while others were not. This was the beginning of “Shorty Produkshins” and the first year of business… as an established business… yielding many successful releases overseas in the form of Mixtapes and Compilations.

Over the years, as with any company, there were many milestones and successes. But, there were also challenges. Shorty Produkshins, once an actual record label with a public studio attached (dubbed “Shorty’s Playground” by late-rapper, Demarreo “D-Mo” Matthew), was confronted with a new reality check. While many studios were closing doors, Shorty’s Playground had doing pretty well with a new location in New Kensington, PA and business still taking place in Orlando. The reality, however, was that more and more home studios were popping up all over the place, and the average person doesn’t care about quality. The reality was that it was now a rarity to sell instrumental “beats” for more than $1000, unlike it was in the past. Actually it was more than likely an amount to be less than $100 and 25-50% of that isn’t much considering how much work had to be put in to sell and transfer the rights to this music. People were giving away free music and free beats. And, a plethora of “so-called” producers arose all over.

Jessica N. Abraham, in returning to the drawing board, desperately trying to keep her company successful and in business, decided drastic changes need to be made. Paying attention to the fact that Shorty Produkshins had been in demand for the care they gave to their artists and producers and “side-services” requested by clients, Jessica N. Abraham decided that a majority of this success actually was due to the Internet Marketing and Public Relations-type work executed within the company.

Engaging in a writing project for a subsidiary of Universal Music Group and Murphy Boyz Entertainment, Sand Street Music (home of Burn N Bush’s Newton Twins, who have worked with multiple award-winning acts), Jessica was asked to promote five summer releases with the company. This was the confirmation Shorty Produkshins was headed in the right direction.

Simultaneously enrolled in Full Sail once again for her first of three Master’s Programs (in Entertainment Business, Internet Marketing, and Media Design), Jessica N. Abraham took Shorty Produkshins and transformed it into a full blown Online Promotions Company. Within that year, she had the opportunity of working with other acts, Non Profit Organizations, colleges, programs, a Social Application for Facebook, a plethora of events and even a recruitment team for models. Shorty Produkshins found itself in demand in not only Orlando, but also Pittsburgh and Atlanta. That was almost 6 years ago.

It is now the end of 2013, and Shorty Produkshins has been home to multiple acts and Producers that have went on to do “bigger and better things.” The company has worked with many celebrities and parties, venues, festivals and events (often a packed house), small businesses and organizations, causes and charities, athletes and Social Networks. The list just goes on and on. Shorty Produkshins is home to multiple subsidiaries, including the successful J. Abraham Consultants (a “24/7 Internet Marketing Consultation by Phone” company). And while the road has not been easy, it is one to be celebrated. The company plans to do just that.

Starting this month and continuing until the end of the year, a new product or service will be released every week in order to benefit those in the Entertainment Business or World of Small Business, because it is known how hard you work and it is much appreciated! Contests and giveaways will also take place, starting at the end of the month and continuing through the new year. Every month, from the twenty-first until the first, Shorty Produkshins offers a “$50 off discount on all graphics.” The month of October, however, marks a month of action, aggression and love for those who work their butts off. A new website, new services, and new content will be released!

Not only will Shorty Produkshins be giving large discounts on services (including Design Strategy, Internet Marketing, Social Branding, Event Marketing, Mobile Marketing and PR), but Shorty Produkshins will also be giving college students the opportunities to jumpstart their careers, gain experience and make a little bit of money, as well! With shifts in technology, the youth is our largest asset. Sharing this concept with Let’s Be Honest (LBHGig.com), a new Social Network that pays the youth to speak their mind, Shorty Produkshins is positive that our future generation has the power to do great things early on and to continue through to “A New Era in Royalty.”

On the net: http://www.shortyprodukshins.com
Twitter: http://www.twitter.com/sp_brand_social
Facebook: http://www.facebook.com/internetmarketingoforlando

Social Network created to free college students of student loan debt. (Video)

 

#LetsBeHonest… When it comes to student loans, we have basically signed ourselves into slavery in order to have a framed piece of paper on our wall. All our hopes and dreams are basically useless, because we have to work overtime at our side jobs just to make our monthly payments and have food in our fridge. We are too burnt out to pursue our careers once the day is over. And in reality, we are only paying the climbing interest rates with nothing being added to the original loan!

What would you do if you could actually blow Ms. Sallie Mae a kiss goodbye, enjoy doing what you love, while getting paid to speak your mind? Enter Let’s Be Honest.

Let’s Be Honest is the brainchild of Orlando’s own, Mirwais “Mike” Nafey. He founded this site with the goal of helping at least 50,000 college studentsbecome debt free from student loans, while giving them the room to launch and operate their own businesses in time. This is very important, he feels, because most grads either 1.) have difficulty securing work in their field and fall into the “loop” of becoming a robot to the economy, or 2.) they are held back from their true potential by drowning in debt. The goal is to help these grads to become more of an asset to this world by empowering them and encouraging them to follow their dreams without the stress of financial hardship and debt!

 

lets be honest, work from home, make money online, blog and get paid
Let’s Be Honest allows users to “speak their opinions boldly” and get paid for it! Users are encouraged to bring friends and open-minded, opinionated classmates to the site by getting paid for each person that joins in the conversation. The site is backed by investment companies and soon-to-be advertisers with an “at the moment” non disclosable means of revenue generation that will allow the Social Network to be self-sufficient. The site is free for users to join. Yet, residual income is paid monthly to them via payroll through Wells Fargo! 

In the next week, the site will continue to evolve into something much larger and better. Within the next month, implementation of Let’sBeHonestTV will be ready for release, along with a few other cool features! The site already gives users the ability to speak freely, unjudged and engage in interesting conversation with others on the site! You don’t have to be someone’s friend to engage in conversation, and conversations are catalogued by category! This means that someone REALLY has to “stalk you” to even know what you have been up to on the site!

Nafey realizes that our future is in the hands of our youth. It is through them that we truly have hope. He promotes the idea that this generation should benefit just as much as any large corporation, like Facebook, because THEY are the ones generating content, inviting their friends, spreading word about these sites and keeping it alive. Therefore, “The Generator Program” was created. Why should anyone else be paid for what these college kids are doing for free?

After just two months of Beta-launch in testing the waters and better understanding the markets, Let’s Be Honest is ready to release the actual site and have it running very shortly! Many have joined in Beta-launch and have been leading the site to achieving a rapid increase in new members. Top members alone have single-handedly lead to almost a thousand new joins in just this short time! As the “kinks” have been ironed out, we have begun to see users active on LBH using #letsbehonest hashtags all over popular Social Networks, such as Twitter and Facebook! Is this site really that addicting? Find out for yourself, and cash in on the fun!

Internet Marketing Orlando | Internet Marketing Pittsburgh | SOCIAL BRANDING Worldwide

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The announcement is here! It has been decided that in celebration for Shorty Produkshins 10th year in business that the company will remain dominant in both central bases — Orlando and Pittsburgh — while continuing to service the World! As crazy as this sounds, it has been a difficult decision for owner, Jessica N. Abraham, who has been questioning the need for both locations, as most commerce actually takes place via the web.

The decision to remain local to both Pittsburgh and Orlando Metropolitan Areas came after almost two-years of deep thought and factoring. It is, while often overlooked, important for virtual businesses to have a local base. The reason behind this is for many reasons, including community support, local marketing endeavors, and business operations.

For those who may not know, Shorty Produkshins was once a name give to the company (previously spelled “Shorty Productions“) to yield credibility at a time when the company was merely a dream for artists creating music and seeking to have it be heard. Over the years, the company evolved from a Record Label (with attached Shorty’s Playground Recording Studio) into what is today an Internationally recognized, in-demand Internet Marketing Company. While specializing in Social Branding and Event Marketing to brand’s across the Globe, Shorty Produkshins often services small businesses, Advanced Internet Marketing and Search Engine Tactic,  in Orlando and Pittsburgh. Why discontinue these services now?

In addition to Orlando and Pittsburgh bases, Shorty Produkshins has found itself servicing areas like Atlanta, Memphis, Los Angeles, San Francisco, Detroit, Philadelphia and Las Vegas with Internet Marketing on a pretty regular basis! Does this mean expansion into these areas in the future? The future remains to be said, but “near distant” areas, such as the famous Weather Capital of the World, Punxutawney, and Tampa will also begin feeling the ripple of Shorty Produkshins Internet Marketing wrath!

Interested in becoming part of the process? Contact us today for more details!

 


Internet Marketing Orlando, Mobile Marketing Orlando