Category Archives: Products

Marketing Yourself in the form of a Resume

Getting through ATS with an optimized resume by mirroring Internet Marketing techniques

Shorty Produkshins now offers resume writing services to professionals, military personnel, the medical field and more! We provide the same services as many of today's top job search companies, such as Monster, Career Builder, Career Perfect, Beyond, Top Resume and MORE!

As a professional in an ever-evolving world of technology, it is absolutely important to keep abreast of changes that occur within the standard operations of society and hiring processes. Not many realize that with the evolution of information systems, most hiring processes are initiated, if not fully executed, Online. Therefore, Hiring Managers and Executive Decision Makers are eliminating the number of resumes that they are scouring each week in order to streamline processes and maximize productivity in the job space, while keeping staffing down to a minimum. Let’s take a deeper look into this science and discover how to get passed all systems filters to, at least, be considered for the position that many are applying for.

Did you know, that as this World of Technology evolves, so does the way the business world approaches Talent Acquisitions and Recruiting? Professionals aren’t just sitting back behind a desk glancing over resumes on a day-to-day basis. Time is valuable and successful corporations are always looking for ways to cut back on unnecessary spending.

As earlier mentioned, many recruiters are more than likely sitting in front of a computer and pounding away at their keyboards, seeking out potential candidates that meet the specific needs of an employer. Whether it is a proprietary system, hosted on internal servers, or through a major job search platform, hiring personnel are able to search out the perfect candidate based on keywords searches. Often, more time is placed in discovering which keywords directly meet those needs of an employer than sifting through a plethora of candidates that do not meet them.

As many job search sites and resume writing services will point out, there is an algorithm in tact that allows recruiters to search for who they want and to avoid those that they do not. This system is dubbed “ATS,” a shortened version of “Applicant Tracking System;” and it is what will make or break a candidate’s forge to the top of the figurative totem pole.

You see, per position a company seeks to fulfill, an average of 250 to 300 candidates are competing to be seen and invited for interview. Unfortunately for most, they will never be seen. The “select few” will be invited to join the hiring process and asked to report for interview. Believe it or not, but many of the top professionals applying per position will actually be overlooked. Hence, these awesome candidates might never have their chance at a dream position and will remain in their current until they finally “hack” the system.

So, how do you hack this system? How do you rise to the top and become recognized as “cream of the crop?” This is simple. Treat your career path as a brand, while showcasing brandYOU through the use of Internet Marketing techniques to enhance your presence in tracking systems. While ATS works slightly differently than Search Engine Optimization (SEO), the core concepts are totally the same!

Similar to SEO, ATS seeks out applicants based on specific keywords. The more keywords to match word-for-word, the better! The applicant will score a higher position within this algorithm. Unlike SEO, these keywords must be presented exactly as described by qualifying terms, as opposed to being strategized for conversational, organic placement and tone. Industry-specific terminology is highly encouraged.

Resumes are expected to be matter of fact, while engaging readers in a professional and narrative description of an applicant’s work history. This means that a phrase, such as “preparation of slideshows” would hold little weight, if any, to “slideshow preparation.” It gets even more complex.

Because ATS seeks applicant achievement over duty, it would be wise to include the latter preceded by a strong action verb and a powerful adjective. Whereas one may include, “Engaged in slideshow preparation” on their resume, another may include “Developed and executed highly professional slideshow preparations.” Not only did the second choice include powerful descriptors, but it also showed process, ability and to what quality. It also showed that it happened on more than one occasion; and therefore, it was not a fluke!

While both verbiages may find themselves ranking higher within ATS than those without optimization, the achievement-based resume will soar much higher. Once these resumes reach the hands of the talent recruiters, which do you think will receive further consideration?

Keeping your language brief within a resume writing is the objective, but the manner in which this is done, is also important. In marketing yourself, you have to sell your achievements by showing how even your performance of duties have made a difference. Your resume must flow smoothly in keeping a reader engaged. As a matter of fact, your resume must flow smoothly, because your resume will merely be skimmed the first few times that it is read. Keeping content mapped out and consistent, the layout must reflect what the body is trying to convey to your future employer.

Structure is equally important to the Applicant Tracking System. Professional profiles may or may not be read with the ATS (The depends on the complexity of the engine being used.), but they must be present when distributing your resume to employers that do get to see your resume. Within each resume, it is highly recommended that one includes a “Competencies Section,” with word choices that must completely be spelled out, at least once prior to abbreviation throughout the resume. This section also acts as a meta tagged “keywords” section within SEO to enhance your resumes overall potential. While many include these keywords into a section described as “Areas of Expertise,” one merely should feel comfortable in their ability to complete duties found within.

Expanding upon the ideal that layouts and consistencies are important for ATS and in mapping out your career, layouts keep resumes organized, experiences highlighted and abilities grouped. It also helps ATS differentiate the content you are submitting, especially in the case of extracting information to a separate database. In a more traditional format, it leaves your resume more visually appealing, balancing out white and negative spacing, and allows your resume to be properly scanned over in the second round of the hiring process, therefore passing the “30-second test.”

In physical hiring processes, a hiring manager is opt to starting at the expertise section, scan through previous employers, read your full education level and then check out the rest of the resume. Sometimes, they go directly to education, skipping experience, altogether, and continue at your affiliations and technical proficiencies. If they are intrigued, they will return to your biography, and then they will read to see if you are worthy of the position they are moved to interview you for. You want to draw eyes to each section of your resume and encourage them to actually read what is written there. Avoid typos and formatting errors. They aren’t read by ATS and can negatively sway the hiring manager to dropping your resume into the garbage bin.

Speaking of garbage bin, industry rules have changed. You do not need to have a references section in your resume. You can drop that in the trash. Because many people lie about references and have others lie for them, it has become an unnecessary part of the resume process. It also takes up space that you can be using for something more valuable. It is wise, however, to keep a resume sheet on hand if your future employer requests one. This also goes for project sheets, which outline project histories, portfolio pieces and publications, unless you have a Curriculum Vitae (CV) resume type.

In creating proper spacing, keeping your resume to a proper link and utilizing negative space, one must consider level of hierarchy. While in ATS, there is no limit to how much space is being used. Understand, if you make it through the computerized process, a warm-blooded soul will be holding your resume in their hands. Length must be made appropriate to your level of hierarchy on the corporate ladder.

It is commonplace that professionals who have held tenure at a job site, entry-level personnel and students may only detail their resume to one page. However, there are some entry level personnel who hold hands with professionals of all industries that will find two-pages tells a clearer story of who they are, whether they have summarized this or are providing quality content in enhancing their resume to meet specific job descriptions. Hiring managers find it acceptable for medical personnel, executives and IT professionals to submit resumes at three to four pages.

Military personnel, medical doctors and professionals in the scientific community are expected to have four or more pages of resume material. This is where special resumes are created, distinctly prepared by federal standards and in CV-structured layouts. Most resumes only include the last 10-12 years to compensate for age-stereotyping hindrances in the hiring process. An undated summary statement may be italicized below to show evidence of a career journey and previous experience in correlation to older-yet-relevant positions held. Remember to present yourself how you want to be perceived. This is Branding 101.

While most resumes are lacking a graphic appeal, many new designs have found ways to give resumes a persona. After all, when looking at a resume, one becomes familiarized with the person that they are potentially hiring. Your layout will tell a hiring manager your level of expertise within the corporate machine. Graphic elements can hint at an “out-of-the-box” or innovative personality, highlighting your ability for creativity. The problem, however, is that ATS often has a hard time reading graphic resumes. And, while there are ways to get around this issue, most creative resumes suffer because some element or another is lacking in the process. Only a select few within the resume-writing world know how to get around this problem and can optimize your resume for discover in ATS engines.

Finally, in marketing yourself through a resume design, one must be aware of engine capabilities. While .doc extensions aren’t often looked at as a “finished project” in a world, where creating a .pdf document helps corporations protect against security and fraud while accepted as official and polished, .doc extensions are the most acceptable form of submission in this day. This document type provides ATS with an easier means of extracting your personal information than does .pdf, .rtf, .txt and even .docx.

Being mindful of your audience, keep both .pdf documents and .doc on hand at all times. After all, you may be submitting your resume directly to a decisionmaker and should plot to appear as polished as possible. In the end, it all comes down to one thing… brandYOU. How are you marketing yourself? What observation of your character would you like them to experience? Stay mindful of ATS when submitting resumes to corporate engines and job search sites; and remember, I am only a messenger of what experts have analyzed over the years and through experience. Good luck!

Playas Mob Radio: Get YOUR Music HEARD! | WJFP FM

Be heard worldwide. How do I get on FM Radio? Get a record deal. Breaking independent artists. Book me a gig. Radio interview. Press and public relations. internet marketing orlando
 

Airtime for Artists, Businesses and Causes

Be heard all over the World with a radio show that takes place EACH and EVERY Saturday from 8 to 9 PM Est with broadcasts on SIX (6) FM stations in the State of Florida, as well as plays ONLINE and via Tune-In’s Radio App.

Contact playasmobentertainment@gmail.com to find out how to get your music played during the Playas Mob Radio Show, a live interview, copy of the show and Social Media blasts of your content. The Playas Mob Radio Show acts as a platform to showcase Independent Acts and give a platform to Current Top Talents and Vetern stars to use for PR. We invite your brand or band to get involved each and every Saturday! …They’re listening!

Tune in to WJFP Playas Mob RadioShow NO MATTER WHERE IN THE WORLD YOU ARE! They are breaking Independent Artists, Businesses and Labels, while including the Veterns and Current Top Talents in the mix! Tune in to find out the latest industry events and opportunities, as well as how to get YOUR MUSIC on the air!

Playas Mob Radio at 8 PM Est | 5 PM Pst until 9 on WJFP FM (91.1 FM Ft. Pierce | 93.9 FM Cocoa | 94.3 Melbourne | 107.1 FM West Palm | 90.7 Vero Beach and ONLINE through TUNE-IN RADIO and http://www.wjfp.com/ )…. “Breaking #INDEPENDENT #ARTISTS #WORLDWIDE”

 

End of the Month Graphics Sale – $50 Off ALL Graphics for “Branding Social”

graphic design shorty produkshins, shorty produkshins, shorty productions, the sabir bey show, sabir bey, jessica abraham, jessica n abraham, internet marketing orlando, internet marketing pittsburgh, graphic design punxsutawney, punxsutawney phil, graphic design los angeles


Shorty Produkshins sends a friendly reminder to The World of the ongoing “End of Month Graphics Sale,” which takes place every month from the 21st of the month and up until the very end! Whether you need graphics for album art, branding and/or logo design, Shorty Produkshins can HOOK YOU UP!

 

 

As of October 2013, Shorty Produkshins has incorporated “Design Strategy” as a specialized service, which previously was an additional service related to our in-demand Social Branding Packages. Because we consistently found our design strategies being favored and requested as a side-service on its own, we decided to incorporate it into our servicing list. Because of your love for what we do, we decided to “HOOK IT UP” every month! Come on… Logo Design for only $75?? Where can you beat THAT?! :)

Interested in taking advantage of our monthly design services? Contact us today with PROMO CODE: BRANDSOCIAL21-1 for your design needs!

 


Design Examples: Click Here

Facebook: http://www.facebook.com/internetmarketingoforlando
Twitter: http://www.twitter.com/sp_brand_social
E-mail: info@shortyprodukshins.com
Call us: (407) 683-4141

The rumors you have heard are true! Every month, beginning from the 21st of every month and ending on the first of the next month, Shorty Produkshins is throwing a monthly Graphics sale! The best part is that you will receive $50 Off current graphics specials!

The turn around rate is very short, and you may seek graphics of your desire based on current product specials! Some example prices are as follows:

  • Album Covers — $150
  • Event Flyers — $75 per Side or $125 for BOTH
  • Digital Event Flyers — $75
  • DVD Covers — $125
  • Full Page Advertisements — $75
  • Logo Design — $75

Keep in mind, these deals are only available once a month. Shorty Produkshins still services you with special discounts and rates throughout the month! Next time you need your graphics done with a professional, seek Shorty Produkshins.

 

The Sabir Bey Show shouts out Shorty Produkshins & Jessica Abraham | Internet Marketing Orlando

Sabir Bey shouts out Shorty Produkshins and Jessica N. Abraham on The Sabir Bey Show on LA Talk Live. Shorty Produkshins is the official Social Branding team for The Sabir Bey Show and Sabir Bey, himself.

Don’t forget to check out The Sabir Bey Show, each and every Tuesday at 3:00 PM Pst (6:00 PM Est) on http://www.thesabirbeyshow.com

“The Sabir Bey Show is ‘Pure EDU-TAINMENT’ tackling issues within the community and on the topics of Law, History, Culture, Politics, Religion, Society, and Health by incorporating TRUE Hip Hop and Urban Music in bringing together a full circle of understanding with current culture and society conflicts. The Sabir Bey Show includes guest appearances by award-winning celebrities and respected elders of the Moorish Nation and Pan Africanism.” The Sabir Bey Show has the mission of bringing “Pure Edu-tainment” to the lives of many by introducing truths, new concepts, currents events and History through Entertainment.

Like The Sabir Bey Show on Facebook: http://www.facebook.com/thesabirbeyshow
Follow The Sabir Bey Show on Twitter: http://www.twitter.com/thesabirbeyshow

About Shorty Produkshins | Company Description:

Shorty Produkshins is an Online Promotions Company, specializing in Social Branding and Event Marketing via Advanced Internet Marketing and Search Engine Optimization (SEO) tactic. We have been in service for more than ten years, servicing Orlando, Pittsburgh, Los Angeles, Detroit, Memphis, Miami, Las Vegas and the World! Shorty Produkshins works with a variety of businesses including, but not limited to, the music world and fashion industries, athletics, social networks, non-profit organizations, small businesses, events and venues in providing the ultimate interactive experience in connecting their brand with specific target audiences.

Shorty Produkshins executes the practices of Social Branding and Event Marketing in taking a brand to the next level through social platforms, interactive tools, optimization and trade secret techniques in creating a strong web presence for each particular brand and subsidiarial trademark. Shorty Produkshins actively connects current and potential consumers with a dedicated brand loyalty and awareness that will lead to stronger demands for that brand, while ensuring higher ROIs from their associated product lines.

Services Include (all Internet Marketing specializations):

Visit us on the web: http://www.ShortyProdukshins.com
Like us on Facebook: http://www.facebook.com/internetmarketingoforlando
Follow us on Twitter: http://www.twitter.com/sp_brand_social

Shorty Produkshins: End of Month Graphics Sale

Shorty Produkshins is Internet Marketing Orlando, Internet Marketing Pittsburgh, Internet Marketing Punxsutawney, Atlanta, Detroit, Philadelphia, Memphis and Los Angeles.

 

The rumors you have heard are true! Every month, beginning from the 21st of every month and ending on the first of the next month, Shorty Produkshins is throwing a monthly Graphics sale! The best part is that you will receive $50 Off current graphics specials!

The turn around rate is very short, and you may seek graphics of your desire based on current product specials! Some example prices are as follows:

  • Album Covers — $150
  • Event Flyers — $75 per Side or $125 for BOTH
  • Digital Event Flyers — $75
  • DVD Covers — $125
  • Full Page Advertisements — $75
  • Logo Design — $75

Keep in mind, these deals are only available once a month. Shorty Produkshins still services you with special discounts and rates throughout the month! Next time you need your graphics done with a professional, seek Shorty Produkshins.

 

 

 

Let’s Be Honest… and get paid for it!

1b944ea85087cd20033f33198e0349b6.jpg

Have you ever been on FacebookTwitter or on any other Social Network and wanted so badly to speak on a topic, whether through comment and/or status, and remembered that statuses are automatically placed into the Newsfeed and your Mommy, Daddy or Pastor might see it? Well, there is a new Social Network that allows you to speak your mind, getting controversial topics off your chest. The best part is… you will be paid for it! “Let’s Be Honest,” that’s all you have to do!

Basically, it’s like this: This site is very new. They are working on building up their network base. Instead of paying for traffic to the site through paid advertising that may or may not return investments, they are paying every day influencers that will bring new members and benefit SEO to the sites database. Once conversation is started, it can be repeated and continued on. Once people become part of something, they are more than likely to become Brand Loyalists and stay with the brand through all changes.

There are a few sites that are doing this right now. They are paying for activity and members. And, it is heeding successful. Businesses are finding new ways to promote their business to the masses. It is well known that content promotes brands cross-platform. But, even more so, content helps aid the SEO process on the net. Based upon network size and traffic, advertising can then be charged to bring in more revenue to the site and all participants. This revenue will pay for upgrades and for marketing efforts, as well as for servicing provided by employees of the company.

Let’s Be Honest is one site that is taking advantage of this structure and in becoming part of the conversation. Let’s Be Honest allows users to connect based on specific topics and content-types. Communication can take place through discussion and microblogs. Money is made based on your network of referrals. It is a very cool start-up and worth being a part of. While in initial stages, this site is rapidly gaining attention, Internationally!

Everyday people seek to be part of something larger. Sites like Let’s Be Honest gives them a voice in their community, as well as the World community. They also allow Work-at-Home Moms to become influencers in this community. While the World sits back fearing a “layoff” from their job in this failing economy, Let’s Be Honest brings hope to many in allowing them to get paid for what they do on their free time anyways! Why should your activity be free, when you can get paid? Time is money. Let not free time become worthless!

Click here to start “Being Honest,” today!

Find Inspiration. — A motivational service and round the clock coaching for professionals.

Feel like you just want to give up? Like you want to crawl under a rock and hide from the world? Have you ever wanted to just end everything? I have been there.

Jessica N. Abraham is a professional in the worlds of Internet Marketing and Entertainment Business. She is also a single mother. Life just isn’t always easy… As a matter of fact, it almost never is. She is someone who can sympathize.

From “zero to hero and back again,” Jessica has gone through some very difficult and scarring situations that have gotten her to the mindset that the only one you can depend on is yourself. And at times, you are on your own to do that. So, let her help!

Things aren’t always how they seem. Likewise, we are often faced with situations that we just can’t control. We can make the situation, no matter how terrible, work to our best benefit. We can use the bad times as a tool for the good and as practice until we reach our goals. The quicker this understanding can be instilled into your life, the faster you can go from “zero to hero” each time you reach rock bottom! Because if your destiny lies in greatness, you will make that journey a million times over before reaching the top!

The top is in your grasp. The impossible is possible. Call now and be inspired!