Category Archives: Radio Play

How and Why Shorty Produkshins is Shifting Gears in 2016

Shorty Produkshins is an Online Promotions Company from Orlando, Florida, specializing in Social Branding and Event Marketing, as well as Public Relations and Design Strategy, for the last 11 years.

As many of you must know, the face of SEO and Internet Marketing is rapidly changing. It’s been almost ten years since we completely evolved into a marketing company. True, we still made music clean up into 2010, but this was done through subsidiary, Shorty’s Playground, after splitting into two separate entities in 2007.

Shorty Produkshins has prided itself on keeping a head of competition by being early adopters and evolving our services to meet the needs of our growing audiences. We started as that tiny little studio, consisting of a computer and a closet, and delivered many phases to our most avid supporters. Many of you remember our plaza location and our studio suites. As time evolved and industries became saturated, we evolved. Shorty Produkshins has always giving a “new era in royalty” through this constant growth.

In 2013, we celebrated 10 official years. Innovation and specialization came from the demand of our most prestigious clientele — those allowed to be named and those under NDA. We focused more on our abilities on “streaming,” graphic design, social branding, public relations and event marketing. We also continued to be one of the first to deliver mobile technologies to smaller brands — something we had been doing since around 2010.

Then, rules of event marketing changed.

We once packed audiences to the point they wrapped around blocks to get into our venues. We packed venues so full, people would leave just because there were too many people there. Mixtape release parties often found they didn’t have enough products to hand out to their audiences. We even contributed to many of our larger clientele in having the largest audiences they ever had in their annual events.

Soon, everyone started to adopt the same marketing plan. And, those rules really apply any more. And, let’s face it, if the client has a smaller budget, there is a limit to what can be done in competing against venues with holographs, strippers and free drinks all night long. More focus went on Public Relations, Streaming Shows and Social Branding. Shorty Produkshins soared throughout the latter half of 2014 and on through 2015 by directing attention to where it was most effective!

Focused on the media, owner, Jessica N. Abraham-Hogan began growing closer ties with many of the media platforms she worked for over the years. She began to realize that these media ties were great in supporting her public relations clientele. With over 16 years of expertise in social branding, this service was only going to be enhanced by combining services with those of the public relations sector. And, then… Shorty Produkshins would change forever!

While we have been engaging in content marketing since around 2001, many companies have realized how effective it actually is. They are beginning to realize the importance of owning a blog and regularly adding content to their websites. They are learning how impactful social shares can be. And, even Google has changed their algorithms to reflect this ideal. Because so many black hat operations have ruined innocent SEO initiative, Google’s new algorithms began focusing more on social impact and content than on anything else.

At Shorty Produkshins, we have already “been there, done that.” We have already done the “expert guest” thing, too. But, what of all of it coming full circle? As a content powerhouse, we are scaling our methods for our clientele in delivering Online and Offline promotions where they matter the most, making them an expert in their field and allowing them to monetize all platforms.

As IT companies are shifting towards all-in-one integrations that promote “productivity, collaboration and communication,” we are enhancing our internal productions, partnering more frequently and communicating to our audiences more. We are making them part of our endeavors. We aren’t just making them part of the conversation, we are making them the conversation. While we will still cater to clientele directly, we are shifting our focus to community.

We have always dedicated ourselves to the underdog. We made it our mission to serve independent artists, brands and causes. We made it our mission to give audiences something to consume. But, everyone is doing that now. Why be like everyone else?

We have built clout (and Klout) over the years. You have been faithful to us, and we are grateful for that. We have come with a new plan of action in serving you… the every day person.  In 2016, we shift gears to community. We shift gears to return the support.

In the past, you may have noticed long periods of time that our websites weren’t even finished. This is because we focused on our client’s work, pushing our own work to the back burner. Over the last 13 years, we have been a mostly referral-based company. Our clientele speak on our behalf, as they return for more. Our clientele have even given us permanent positions within their own companies.

In supporting our past, our existing and our future clientele… in supporting our followers, our lurkers, our true fans… in supporting the customers of our clientele… and in supporting the community, it is time to focus on us… Our true mission.

If you ask Mrs. Abraham-Hogan what makes her continue to do what she does with Shorty Produkshins, she will tell you that it is all the support and loyalty she has gained over the years. It is her hope to create a balance between genuine customer service, the people and humanity. As society corrupts, she feels a duty in giving the people hope for change. As innovation explodes, she loves be the first to tell you (it’s probably the little kid in her)… As misinformation is spread, she wants to be sure people are educated. She wants to help a young generation succeed and small businesses stay open. She wants to see people reach their full potential and to be a helping hand.

With 2016, it’s not just a new beginning, it’s a chance for transformation… metamorphosis in branding social… And, we just want you to pay attention as we begin to unveil our plan of action over these next few months…. You will NOT be disappointed. Because, you are the reason for it all!

Florida businesses promote ‘independent’ through annual Pittsburgh cause

AS PUBLISHED ON EXAMINER.COM
Shorty Produkshins is an Online Promotions Company from Orlando, Florida, specializing in Social Branding and Event Marketing, as well as Public Relations and Design Strategy, for the last 11 years.
Shorty Produkshins is an Online Promotions Company from Orlando, Florida, specializing in Social Branding and Event Marketing, as well as Public Relations and Design Strategy, for the last 11 years.
2014 Copyright, Shorty Produkshins. Shared with Permission.

SweetNote Entertainment, a Production Company in Pittsburgh, Pennsylvania, presents an annual Rock’N’Soul Christmas Show that brings regional musicians, fans and area businesses together to raise toys and donations on behalf of the Toys for Tots Foundation to give to children during the holiday season. Each year, SweetNote collaborates with local businesses and corporations to make sure that everyone involved goes home “just a little bit happier.” Products and services are donated to the company and given away during raffles and to bands, who perform during this charitable event. According to B. Michael Smith, owner of SweetNote Entertainment and Coordinator for this event, set for December 14, 2014, “The primary goal of Toys for Tots is to deliver, through a new toy at Christmas, a message of hope to less fortunate youngsters that will assist them in becoming responsible, productive, patriotic citizens. Our organization is dedicated to the process of making that happen, but we need your help (speaking to artists and businesses all over the United States).”

This year, two Florida-based companies are getting involved in SweetNotes Rock’N’Soul cause — Playas Mob Radio and Shorty Produkshins.

Playas Mob Radio, a weekly radioshow that is based in Fort Pierce, broadcasts out of 6 FM stations around the State of Florida and to an International fan-base of Online listeners. Playas Mob Radio, dedicated to breaking Independent Artists, Businesses and Causes, will be presenting one winning band or business with a promotional radio spot during a high profile show to talk about their brand’s history and any upcoming releases. If it is a band that wins this promo spot, they will also have their latest radio-edited release placed into regular rotation during The Playas Mob Radio Show on WJFP FM. The show will be live on-air and will also be archived for promotional usage for the brand in both Online and Offline arenas.

Shorty Produkshins, an Orlando-based Online Promotions Company specializing in Social Branding and Event Marketing and also affiliated with Playas Mob Radio, will be giving away a few items to encourage entrepreneurship, musicianship and, of course, giving during the holiday season and into the new year. A spokesperson for Shorty Produkshins states that, “It is our way of giving back, while helping artists and brands find awareness in the new year. We initially were giving away one graphic art in the form of a digital flyer to one winner to help boost their visibility, professionally and with intrigue, and we still are. However, we realized the need brands have in establishing credibility and awareness that lasts the lifetime of their career. So, we decided that we could write articles, as well, for five brands or bands who really deserve it — which would be more beneficial to them than a graphic design that serves the purpose of one project or announcement. These services will also really benefit their Internet Marketing and SEO efforts.” They have donated one graphic design and five written articles to promote independent progress in the Pittsburgh Area.

With December 14, just two days away, we can only imagine the magic that the night will behold. Artists, businesses and audiences at Pittsburgh’s Sing Sing venue at the Waterfront can expect a night of entertainment, holiday spirit and motivation to usher them into 2015. Performing at this event, SweetNotes own Lyndsey Smith and Soul Distribution will take the spotlight alongside acts such as Kinetic, Sun Hound, Hakim Rasheed, Mike Why, Ine, Gene Stovall, Devan Rue and Brian Woods. With a roster like this, this is definitely a night to remember!

Suggested Links

Playas Mob Radio: Get YOUR Music HEARD! | WJFP FM

Be heard worldwide. How do I get on FM Radio? Get a record deal. Breaking independent artists. Book me a gig. Radio interview. Press and public relations. internet marketing orlando
 

Airtime for Artists, Businesses and Causes

Be heard all over the World with a radio show that takes place EACH and EVERY Saturday from 8 to 9 PM Est with broadcasts on SIX (6) FM stations in the State of Florida, as well as plays ONLINE and via Tune-In’s Radio App.

Contact playasmobentertainment@gmail.com to find out how to get your music played during the Playas Mob Radio Show, a live interview, copy of the show and Social Media blasts of your content. The Playas Mob Radio Show acts as a platform to showcase Independent Acts and give a platform to Current Top Talents and Vetern stars to use for PR. We invite your brand or band to get involved each and every Saturday! …They’re listening!

Tune in to WJFP Playas Mob RadioShow NO MATTER WHERE IN THE WORLD YOU ARE! They are breaking Independent Artists, Businesses and Labels, while including the Veterns and Current Top Talents in the mix! Tune in to find out the latest industry events and opportunities, as well as how to get YOUR MUSIC on the air!

Playas Mob Radio at 8 PM Est | 5 PM Pst until 9 on WJFP FM (91.1 FM Ft. Pierce | 93.9 FM Cocoa | 94.3 Melbourne | 107.1 FM West Palm | 90.7 Vero Beach and ONLINE through TUNE-IN RADIO and http://www.wjfp.com/ )…. “Breaking #INDEPENDENT #ARTISTS #WORLDWIDE”