by jessicanabraham | on January 6, 2013
What a lot of businesses don’t realize is that while their history may not mold their current brand presence, the brand’s history IS the brand’s story. Brand Storytelling is one way to show enthusiasts tenure and how the brand has evolved into what it is today. It gives the brand’s side of the story, including “why,” “how” and “whens” that are important to understanding the way the brand operates.
At this present moment, I am currently moving all of the old archives saved from blogs, press, and news sections of old sites that have been stored on a Blogger account! Right about now, I am very grateful that I did that, or a piece of Shorty Produkshins history may have been lost!
This was the original logo of Shorty Produkshins (circa 2003), although the company was started prior to this!
Back up your brand’s story TODAY!
Learn about the History of Shorty Produkshins here: http://www.shortyprodukshins.com/blog
This entry was posted in Brand Persona, Career Advice, J. Abraham Consultants, Shorty Produkshins, Social Branding