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Getting through ATS with an optimized resume by mirroring Internet Marketing techniques
As a professional in an ever-evolving world of technology, it is absolutely important to keep abreast of changes that occur within the standard operations of society and hiring processes. Not many realize that with the evolution of information systems, most hiring processes are initiated, if not fully executed, Online. Therefore, Hiring Managers and Executive Decision Makers are eliminating the number of resumes that they are scouring each week in order to streamline processes and maximize productivity in the job space, while keeping staffing down to a minimum. Let’s take a deeper look into this science and discover how to get passed all systems filters to, at least, be considered for the position that many are applying for.
Did you know, that as this World of Technology evolves, so does the way the business world approaches Talent Acquisitions and Recruiting? Professionals aren’t just sitting back behind a desk glancing over resumes on a day-to-day basis. Time is valuable and successful corporations are always looking for ways to cut back on unnecessary spending.
As earlier mentioned, many recruiters are more than likely sitting in front of a computer and pounding away at their keyboards, seeking out potential candidates that meet the specific needs of an employer. Whether it is a proprietary system, hosted on internal servers, or through a major job search platform, hiring personnel are able to search out the perfect candidate based on keywords searches. Often, more time is placed in discovering which keywords directly meet those needs of an employer than sifting through a plethora of candidates that do not meet them.
As many job search sites and resume writing services will point out, there is an algorithm in tact that allows recruiters to search for who they want and to avoid those that they do not. This system is dubbed “ATS,” a shortened version of “Applicant Tracking System;” and it is what will make or break a candidate’s forge to the top of the figurative totem pole.
You see, per position a company seeks to fulfill, an average of 250 to 300 candidates are competing to be seen and invited for interview. Unfortunately for most, they will never be seen. The “select few” will be invited to join the hiring process and asked to report for interview. Believe it or not, but many of the top professionals applying per position will actually be overlooked. Hence, these awesome candidates might never have their chance at a dream position and will remain in their current until they finally “hack” the system.
So, how do you hack this system? How do you rise to the top and become recognized as “cream of the crop?” This is simple. Treat your career path as a brand, while showcasing brandYOU through the use of Internet Marketing techniques to enhance your presence in tracking systems. While ATS works slightly differently than Search Engine Optimization (SEO), the core concepts are totally the same!
Similar to SEO, ATS seeks out applicants based on specific keywords. The more keywords to match word-for-word, the better! The applicant will score a higher position within this algorithm. Unlike SEO, these keywords must be presented exactly as described by qualifying terms, as opposed to being strategized for conversational, organic placement and tone. Industry-specific terminology is highly encouraged.
Resumes are expected to be matter of fact, while engaging readers in a professional and narrative description of an applicant’s work history. This means that a phrase, such as “preparation of slideshows” would hold little weight, if any, to “slideshow preparation.” It gets even more complex.
Because ATS seeks applicant achievement over duty, it would be wise to include the latter preceded by a strong action verb and a powerful adjective. Whereas one may include, “Engaged in slideshow preparation” on their resume, another may include “Developed and executed highly professional slideshow preparations.” Not only did the second choice include powerful descriptors, but it also showed process, ability and to what quality. It also showed that it happened on more than one occasion; and therefore, it was not a fluke!
While both verbiages may find themselves ranking higher within ATS than those without optimization, the achievement-based resume will soar much higher. Once these resumes reach the hands of the talent recruiters, which do you think will receive further consideration?
Keeping your language brief within a resume writing is the objective, but the manner in which this is done, is also important. In marketing yourself, you have to sell your achievements by showing how even your performance of duties have made a difference. Your resume must flow smoothly in keeping a reader engaged. As a matter of fact, your resume must flow smoothly, because your resume will merely be skimmed the first few times that it is read. Keeping content mapped out and consistent, the layout must reflect what the body is trying to convey to your future employer.
Structure is equally important to the Applicant Tracking System. Professional profiles may or may not be read with the ATS (The depends on the complexity of the engine being used.), but they must be present when distributing your resume to employers that do get to see your resume. Within each resume, it is highly recommended that one includes a “Competencies Section,” with word choices that must completely be spelled out, at least once prior to abbreviation throughout the resume. This section also acts as a meta tagged “keywords” section within SEO to enhance your resumes overall potential. While many include these keywords into a section described as “Areas of Expertise,” one merely should feel comfortable in their ability to complete duties found within.
Expanding upon the ideal that layouts and consistencies are important for ATS and in mapping out your career, layouts keep resumes organized, experiences highlighted and abilities grouped. It also helps ATS differentiate the content you are submitting, especially in the case of extracting information to a separate database. In a more traditional format, it leaves your resume more visually appealing, balancing out white and negative spacing, and allows your resume to be properly scanned over in the second round of the hiring process, therefore passing the “30-second test.”
In physical hiring processes, a hiring manager is opt to starting at the expertise section, scan through previous employers, read your full education level and then check out the rest of the resume. Sometimes, they go directly to education, skipping experience, altogether, and continue at your affiliations and technical proficiencies. If they are intrigued, they will return to your biography, and then they will read to see if you are worthy of the position they are moved to interview you for. You want to draw eyes to each section of your resume and encourage them to actually read what is written there. Avoid typos and formatting errors. They aren’t read by ATS and can negatively sway the hiring manager to dropping your resume into the garbage bin.
Speaking of garbage bin, industry rules have changed. You do not need to have a references section in your resume. You can drop that in the trash. Because many people lie about references and have others lie for them, it has become an unnecessary part of the resume process. It also takes up space that you can be using for something more valuable. It is wise, however, to keep a resume sheet on hand if your future employer requests one. This also goes for project sheets, which outline project histories, portfolio pieces and publications, unless you have a Curriculum Vitae (CV) resume type.
In creating proper spacing, keeping your resume to a proper link and utilizing negative space, one must consider level of hierarchy. While in ATS, there is no limit to how much space is being used. Understand, if you make it through the computerized process, a warm-blooded soul will be holding your resume in their hands. Length must be made appropriate to your level of hierarchy on the corporate ladder.
It is commonplace that professionals who have held tenure at a job site, entry-level personnel and students may only detail their resume to one page. However, there are some entry level personnel who hold hands with professionals of all industries that will find two-pages tells a clearer story of who they are, whether they have summarized this or are providing quality content in enhancing their resume to meet specific job descriptions. Hiring managers find it acceptable for medical personnel, executives and IT professionals to submit resumes at three to four pages.
Military personnel, medical doctors and professionals in the scientific community are expected to have four or more pages of resume material. This is where special resumes are created, distinctly prepared by federal standards and in CV-structured layouts. Most resumes only include the last 10-12 years to compensate for age-stereotyping hindrances in the hiring process. An undated summary statement may be italicized below to show evidence of a career journey and previous experience in correlation to older-yet-relevant positions held. Remember to present yourself how you want to be perceived. This is Branding 101.
While most resumes are lacking a graphic appeal, many new designs have found ways to give resumes a persona. After all, when looking at a resume, one becomes familiarized with the person that they are potentially hiring. Your layout will tell a hiring manager your level of expertise within the corporate machine. Graphic elements can hint at an “out-of-the-box” or innovative personality, highlighting your ability for creativity. The problem, however, is that ATS often has a hard time reading graphic resumes. And, while there are ways to get around this issue, most creative resumes suffer because some element or another is lacking in the process. Only a select few within the resume-writing world know how to get around this problem and can optimize your resume for discover in ATS engines.
Finally, in marketing yourself through a resume design, one must be aware of engine capabilities. While .doc extensions aren’t often looked at as a “finished project” in a world, where creating a .pdf document helps corporations protect against security and fraud while accepted as official and polished, .doc extensions are the most acceptable form of submission in this day. This document type provides ATS with an easier means of extracting your personal information than does .pdf, .rtf, .txt and even .docx.
Being mindful of your audience, keep both .pdf documents and .doc on hand at all times. After all, you may be submitting your resume directly to a decisionmaker and should plot to appear as polished as possible. In the end, it all comes down to one thing… brandYOU. How are you marketing yourself? What observation of your character would you like them to experience? Stay mindful of ATS when submitting resumes to corporate engines and job search sites; and remember, I am only a messenger of what experts have analyzed over the years and through experience. Good luck!
THE FIRST ANNUAL DIVADANCE ELECTRONIC DANCE MUSIC FESTIVAL & CONFERENCE
“…empowering Women in Electronic Music and supporting Breast Cancer Awareness…”
Join us in Vegas on Saturday, March 9, 2013 with venues at The Larry Flynt Hustler Club and The Rumors Las Vegas Resort and make history with Today’s TOP Lady DJs for The First Annual DivaDance Electronic Dance Music Festival and Conference! This is an International event that you don’t want to miss!
Check out http://www.divadance.me for more information and ticketing pre-sale discounts!
LAS VEGAS, NV. — Women find support and empowerment, globally, through the First Annual DivaDance event in Las Vegas, NV. Releasing the “inner diva” through dance is one way SheFM hopes to strengthen an International family of women on the basis of music, sisterhood and breast cancer awareness. SheFM has been organizing and developing an event that would gather women into a centralized location in bringing hope and empowerment to women who have dealt with breast cancer, through that of a loved one or personal experience.
Breast cancer is not something to be taken lightly and is a very serious matter. Because a dark cloud often hovers victims and their families, SheFM has spent these last few years preparing a literal venue that would give back some joy and happiness into these lives and embeds in their hearts a weekend to remember! SheFM now presents to you… DivaDance.
In the ongoing support of breast cancer awareness, Garnetta Clark, the visionary behind SheFM, designed DivaDance to engage communities through Electronic Dance Music, a genre that tends to be male dominated, and women in that field go underappreciated. Connecting women with such a high-energy event will help them morally, emotionally, and physically, as vibrations through high-positivity energies, exercise and laughter will strengthen them through these difficult times. At the very least is sure to put all women into good spirits and lead them into having a great experience at DivaDance.
With a portion of ticket sales going directly to Breast Cancer Awareness and Research, SheFM has invited some of the TOP names in the World of Electronic Dance Music. As the event caters to women, the entertainment will comprise of mainly female acts. Among these acts are Lady DJs from around the world, spinning and making audience members unable to resist the need to dance and leave all worries in the parking lot.
Each year, new female artists perform for the mass fan who migrate to Metropolitan Areas, such as Chicago and Las Vegas, from all parts of the world. Additionally, SheFM© will nominate the DJ of that prospective year, as well as the “Producer of the Year,” “Label of the Year,” and the up and coming talent to watch!
That being said, SheFM welcomes everyone in support of Breast Cancer Awareness and who love Electronic Music, to join in the festivities in Las Vegas, NV on March 9-10. Two days of conferences, music, competitions, networking, meet-and-greets and more will be well worth the travel for international guests. The set venues are Rumor: Las Vegas, an elite resort setting, and The Larry Flynt Hustler Club, a reason to “love our boobies.” Both venues promise to be in good taste to all audience members, young and old.
Ticketing for these events are already selling fast and are projected to be sold out as the event date approaches. Currently, the roster includes the following mainstream DJs, who are also affiliated with SheFM’s 24/7 Online Radio station. There are a few surprise headliners and DJs that are still awaiting confirmation. Those confirmed Lady DJs include:
DivaDance is currently accepting sponsors, investors, advertisers and inquiries from the press. For more information on ticketing and DivaDance, be sure to visit the DivaDance Network at http://www.divadance.me for more information. Releasing the “inner diva” is our goal in creating sisterhood, empowering Women in Electronic Music, and supporting Breast Cancer Awareness. Join the community. “It’s more than a festival. It’s a lifestyle!”
DivaDance is an International Music Festival dedicated to the empowerment of Women in Electronic Dance Music and ongoing support of Breast Cancer Awareness. The event is to be presented on an annual basis with this edition as the commencement of decades to come.
Introducing you to the DivaDance annual event, the founder, Garnetta Clark, has always wanted to make a difference in the lives of all women around the globe. In discovering the two aspects of life that were “near and dear” to her, music and Breast Cancer Awareness, she began in the creation of SheFM and DivaDance.
Music has always been Garnetta’s passion, even at the mere age of 7. Since then, Garnetta has always wanted to create an event that would forever and positively impact people’s lives — and particularly women. Hence, DIVA DANCE came to life!
DivaDance is an annual music festival that promotes, markets, and showcases female electronic dance music talent from all across the globe. Each year, new female artists perform for the mass fan who migrate to Metropolitan Areas, such as Chicago and Las Vegas, from all parts of the world. Additionally, SheFM© will nominate the DJ of that prospective year, as well as the “Producer of the Year,” “Label of the Year,” and the up and coming talent to watch!
SheFM is an Online radio station, established in 2010, that focuses on the Women of Electronic Dance Music around the world. Creator Garnetta Clark had long realized the lack of support and empowerment of women in this particular genre and decided it was time to roll up her sleeves and make something happen for the World of Electronic Dance and the women in it. She can especially relate to the many “lady DJs” that rarely get the opportunity to shine and become recognized in a male dominated world. The SheFM Station was the solution to this problem.
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As of August 2008, Shorty Produkshins’ Shorty’s Playground decides to call Pittsburgh a temporary home. The Playground features an 8X8X7 Isolation Booth, Control Room, Bathroom, Living Room- Sized Lobby, and Full Kitchen!!
A few pretty cool features of the studio include party and black lighting, as the studio features flourescent shades of Shorty P colors. There are webcams for your fans to watch you during a session. The location is kept private with monitored security to provide ultimate comfort for you during your session.
If you book lock-in hours, you are provided with a full kitchen and an area to relax. You are also provided with writing and reading materials, such as magazines, dictionaries, pens, and pads.
The studio, itself, is loaded with a full DAW, including ProTools, sound modules, effects processors, keyboards and more!!!!
Book your time today!!!
For the month of August only, Shorty’s Playground Celebrates the Grand Opening Celebration with specials. If you purchase 3 or more hours you get one hour free. After that, it’s only $25 an hour to record and mix. If you are out of the PITTSBURGH AREA… You can still have remixes and beats… It is $45 for a flat rate mix or master for the month of August..
Shorty Produkshins is an Online Promotions Company, specializing in Social Branding and Event Marketing and enlisting in the practices of Advanced Internet Marketing Strategy, assisted through the usage of accelerated Search Engine Optimization tactic. Shorty Produkshins works with a variety of businesses including, but not limited to, the music world and fashion industries, athletics, social networks, non-profit organizations, small businesses, events and venues in providing the ultimate interactive experience in connecting their brand with specific target audiences.
Shorty Produkshins executes the practices of Social Branding and Event Marketing in taking a brand to the next level through social platforms, interactive tools, optimization and trade secret techniques in creating a strong web presence for each particular brand and subsidiarial trademark. Shorty Produkshins actively connects current and potential consumers with a dedicated brand loyalty and awareness that will lead to stronger demands for that brand, while ensuring higher ROIs from their associated product lines.
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