Tag Archives: Viral Marketing

DOUBLE LECTURE | Sabir Bey comes to Orlando Fl to give his first ever FLA lecture! Topics: Civics & The Media

According to a press release by Shorty Produkshins on July 28, Orlando will be the hub of “Edu-tainment (Entertainment and Education)” in just three weeks! While many will travel to Central Florida for this event, many attendees will witness it live via Cleeng’s Livestream Pay-Per-View integrated platform, made interactive by TheSabirBeyShow.com. This event is sure to “give wings of thought to Global audiences” and to promote “unity and peace” amongst those attending. The latest release gives detailed insight on the upcoming lecture:

“Set for his first ever appearance in the State of Florida, Sabir Bey of The Sabir Bey Show visits Orlando, Florida on August 10, 2014 at Cafe Annie in Downtown. A highly controversial, yet respected ‘teacha’ in the Moorish Community (a term coined by rapper, KRS-One), Sabir Bey has been a pillar of information and enlightenment to a ‘fallen humanity’ in shedding light on history, culture, law, civics and society in hopes of bringing unity and peace to communities around the Globe. It is this type of teaching that he brings to Orlando in the upcoming weeks.

In reflection of his mission, Sabir is planning a much anticipated lecture with the partnership of Shorty Produkshins — ‘an Online Promotions Company specializing in Social Branding and Event Marketing,’ which has also worked as part of The Sabir Bey Show Team from the beginnings on LA Talk Live and also located in Orlando. The team has a lot planned for the live event and the ways that it will be an interactive experience for those that cannot attend.”

In light of the double lecture broadcast a spokesperson for Shorty Produkshins stated that “Features will be made available to these Online attendees to interact as an active audience participant as if they were there in the flesh! We will be holding live Twitter parties, using the hashtags ‘#TheSabirBeyShow,’ ‘#ElementsofHipHop’ and ‘#CriticalRaceTheory’. We will also be integrating Facebook into this Plan of Action. And, last but not least, we will be holding a live chat on TheSabirBeyShow.com chat rooms in celebration of the redesign of the Official site for Sabir Bey and all of his works. It is on the site, also that people may view archives of previous episodes and lectures, as well as buy presale tickets for this event, which offer a free DVD Download alongside purchase.” There are seven DVDs available, ranging from History to Hip Hop and covering topics of Nationality, Prophet Noble Drew Ali, Pan Africanism and more!

Topics of conversation and lecture for August 10th’s event include “Critical Race Theory,” discussing Nationality and the restraints of law through due to “color of law,” as well as on the topic of “The Elements of Hip Hop and Our Responsibility to the Media.” There will also be dinner and drinks available during the lecture with a “True School” intermission of Hip Hop spun by DJ Mo of WPRK FM also in Orlando.

During “Critical Race Theory,” Sabir Bey “wants you to think critically as he explains how ‘Police Brutality’ is actually ‘Terrorism’ and how it is important to ‘know who you are’ when dealing with the law. He explains how we have been labeled with ‘color’ and not Nationality and why it is detrimental to proclaim your Nationality to protect yourself and family from injustices to your human rights.”
Especially important to the Greater Central Florida Area, Sabir Bey will discuss “Castle Doctrine” and how it conflicts with “Stand Your Ground” laws, which have proven to have different results for different parties, as in the case with Trayvon Martin, as in comparison to other cases later in the year. “He will speak, basically, about how some ‘terrorists’ can get away with MURDER… LITERALLY!” Sabir will also cover and reference Moorish Science and History, as well as Etymology, while explaining “how the media only seems to justify a false image, instigate conflict and influence our society as a whole in a negative fashion with insight on what we can do to change it!”

While the first lecture may seem sharply contrasted with the second one, “The Elements of Hip Hop and Our Responsibility to the Media, he will explain how stereotypes are created, confirmed and manifested due to distributing false content to the media and not realizing that we have the power to create positive imagery within it, hence uplifting our communities and societies therein.

“With authority from the founding fathers of Hip Hop and through The Universal Zulu Nation, Sabir will cover the history of Hip Hop in its purest artform. He will discuss how Hip Hop as a culture is getting a bad name, because those who control the media have power over the perception of the culture… even though what they present as Hip Hop isn’t even hip hop at all! Like all matter, Hip Hop has elements. Leaving out one element is like leaving Hydrogen out of Water. Without Hydrogen, Water is only Oxygen… or air! There are five basic elements that shoot off offspring of each. Knowledge is often the forgotten element!

Sabir speaks on the legacy of Hip Hop and how WE, as media creators, can ensure the perseverance of the culture though the media and what influence we actually have over society and culture. He speaks on the roots of Hip Hop and how it became contaminated, as well as what we can do to fix it!” Those who are involved in the Media and Entertainment Business, or who are simply “Hip Hop Heads,” are strongly encouraged to attend.

To Purchase Presale Tickets:
ORLANDO LECTURES:
http://thesabirbeyshow.com/sabir-bey–critical-race-theory.htm

PPV ANYWHERE IN THE WORLD | CRITICAL RACE THEORY

PPV ANYWHERE IN THE WORLD | THE ELEMENTS OF HIP HOP AND OUR RESPONSIBILITY TO THE MEDIA

Important information to note:
ABOUT SABIR BEY:
For the last 15 years, Sabir has toured and lectured all over the United States, speaking on the topics of Civics, Law, Health, Spirituality, History, Culture, Society, Nationality, Etymology and even Hip Hop. Starting in radio and venturing into other arenas of the Entertainment Business and Education, he’s produced, made appearances in and even directed in Nationally and Internationally accredited films. He’s been active with The Universal Zulu Nation as the “Minister of Recruitment,” directly under none other than Afrika Bambaataa, himself. And, in Los Angeles, he gives weekly law classes, as well as hosts his own LIVE talk show, providing “Pure Edu-tainment” to viewers and listeners in over 180 countries around the Globe!
____________________________________

ABOUT THE SABIR BEY SHOW:

Tuesdays at 6 PM Est | 3 PM Pst at TheSabirBeyShow.com on LA Talk Live.

“The Sabir Bey Show is ‘Pure EDU-TAINMENT’ tackling issues within the community and on the topics of Law, History, Culture, Politics, Religion, Society, and Health by incorporating TRUE Hip Hop and Urban Music in bringing together a full circle of understanding with current culture and society conflicts. The Sabir Bey Show includes guest appearances by award-winning celebrities and respected elders of the Moorish Nation and Pan Africanism.” The Sabir Bey Show has the mission of bringing “Pure Edu-tainment” to the lives of many by introducing truths, new concepts, current events and History through Entertainment

On The Web: http://www.thesabirbeyshow.com/
Facebook: http://www.facebook.com/thesabirbeyshow
Twitter: http://www.twitter.com/thesabirbeyshow

____________________________________

ABOUT SHORTY PRODUKSHINS:
Shorty Produkshins is an Online Promotions Company, specializing in Social Branding and Event Marketing via Advanced Internet Marketing and SEO Tactic. Shorty Produkshins has been in operations for over 10 years and providing quality service to the Entertainment Business, Non Profit Organizations and Small Businesses, as well as Major and Global Brands throughout an array of market places.

One the Web: http://www.shortyprodukshins.com/
Facebook: http://www.facebook.com/intenretmarketingoforlando
Twitter: http://www.twitter.com/sp_brand_social

The Sabir Bey Show shouts out Shorty Produkshins & Jessica Abraham | Internet Marketing Orlando

Leave a reply

Sabir Bey shouts out Shorty Produkshins and Jessica N. Abraham on The Sabir Bey Show on LA Talk Live. Shorty Produkshins is the official Social Branding team for The Sabir Bey Show and Sabir Bey, himself.

Don’t forget to check out The Sabir Bey Show, each and every Tuesday at 3:00 PM Pst (6:00 PM Est) on http://www.thesabirbeyshow.com

Like The Sabir Bey Show on Facebook: http://www.facebook.com/thesabirbeyshow
Follow The Sabir Bey Show on Twitter: http://www.twitter.com/thesabirbeyshow

About Shorty Produkshins | Company Description:

Shorty Produkshins is an Online Promotions Company, specializing in Social Branding and Event Marketing via Advanced Internet Marketing and Search Engine Optimization (SEO) tactic. We have been in service for more than ten years, servicing Orlando, Pittsburgh, Los Angeles, Detroit, Memphis, Miami, Las Vegas and the World! Shorty Produkshins works with a variety of businesses including, but not limited to, the music world and fashion industries, athletics, social networks, non-profit organizations, small businesses, events and venues in providing the ultimate interactive experience in connecting their brand with specific target audiences.

Shorty Produkshins executes the practices of Social Branding and Event Marketing in taking a brand to the next level through social platforms, interactive tools, optimization and trade secret techniques in creating a strong web presence for each particular brand and subsidiarial trademark. Shorty Produkshins actively connects current and potential consumers with a dedicated brand loyalty and awareness that will lead to stronger demands for that brand, while ensuring higher ROIs from their associated product lines.

Services Include (all Internet Marketing specializations):

Visit us on the web: http://www.ShortyProdukshins.com
Like us on Facebook: http://www.facebook.com/internetmarketingoforlando
Follow us on Twitter: http://www.twitter.com/sp_brand_social

New Social Network: “Promoting Health & Wellness through Education!” (Video).

Leave a reply

Set for Beta Launch in Mid-September, Kenor Internationalgives the Health & Wellness community something to be proud about.

“Kenor International: “Promoting Health and Wellness through Education!”

Since 1999, Kenor International has been “Promoting Health & Wellness through Education” and bringing hope to the lives of many patients that are told “hope is simply not there.” Kenor’s staff finds this totally unacceptable. It is the mission of this “health information brokerage company” to aid in the self-restoration process of those battling “so-called” incurable illnesses and degenerative diseases. Known Internationally for his successful career in Functional Medicine, Dr. Keny F. Bastien (President and Founder of Kenor International) has decided to expand his practice to multiple regions, including the Internet, to continue this mission, while connecting offices in St. Lucia, Orlando (Altamonte Springs Area), Peru and other various locations.

As we’re seeing a trend in niche Social Networks amongst successful brands, we realize that many are successful and many are not. One niche that has been overlooked, however, is the Health & Wellness demographic. Interestingly enough, the most successful of these niche communities, related to Health and Wellness, are actually very behind the times. And, a lot of these sites carry recycled information that has clearly been “copy/pasted,” while their branding has been implemented poorly, appearing generic to users. This leads to networks with a giant database with only a handful of active users. Furthermore, those users do not visit the site on a daily or even weekly basis!

Kenor International offers a more subtle approach to this demand with a sleek and elegant, yet innovative, design. One look at the web design, and a consumer almost envisions themselves at the flagship Kenor International Health Center in San Sebastien Square II, Altamonte Springs, Florida. While classical music isn’t playing in the background, the site gives a sense of enjoyment and peace that they may feel in the center hosted by Dr. Keny F. Bastien and staff. Peace and serenity can give healing to a stressful day and as information is sought out based on their medical needs. At Kenor, users are not labeled as “members,” because they are truly “family.”

The design of KenorInternational.me is sophisticated and yet caters to the modern day needs of “on-the-go” consumers. Social Media is able to be shared from within the site, including video, photos, and audio, while broadcasting live streams on KenorLive from time to time! KenorLive is available even when no live streams are available through videos of previous broadcasts and clips of Kenor-related information. Here, you are able to catch up on news, educational information, discussions, chats, webinars and more from Kenor International. And, you are also rest assured that “you are not alone,” at such a trying time, with the support of “family,” who are going through similar symptoms, and from those have been cured of those symptoms.

With the site in Beta at early release, “early adopters” will see changes, as they occur, in front of their eyes. They will be able to voice their opinions and give suggestions as to the sites overall direction. This is a “family thing,” and Kenor International (An A+ Accredited Better Business Bureau Affiliate) strives to cater to family!

Overtime, the site will add additional products and features. The site will gain users through Viral and Word of Mouth efforts. Organic Search will also benefit the sites placement in search engines through the uploads and consumption of Social Media Content. Without giving much information on the Internet Marketing tactics of Kenor International, one must be on the lookout, as accounts will be handled through Shorty Produkshins, a company known for their Social Branding and Advanced Internet Marketing Strategy.

Are you a fan of Natural Healing and Healthy Living? Request to be invited to the pre-release of KenorInternational.me today!

Social Network created to free college students of student loan debt. (Video)

Leave a reply

#LetsBeHonest… When it comes to student loans, we have basically signed ourselves into slavery in order to have a framed piece of paper on our wall. All our hopes and dreams are basically useless, because we have to work overtime at our side jobs just to make our monthly payments and have food in our fridge. We are too burnt out to pursue our careers once the day is over. And in reality, we are only paying the climbing interest rates with nothing being added to the original loan!

What would you do if you could actually blow Ms. Sallie Mae a kiss goodbye, enjoy doing what you love, while getting paid to speak your mind? Enter Let’s Be Honest.

Let’s Be Honest is the brainchild of Orlando’s own, Mirwais “Mike” Nafey. He founded this site with the goal of helping at least 50,000 college studentsbecome debt free from student loans, while giving them the room to launch and operate their own businesses in time. This is very important, he feels, because most grads either 1.) have difficulty securing work in their field and fall into the “loop” of becoming a robot to the economy, or 2.) they are held back from their true potential by drowning in debt. The goal is to help these grads to become more of an asset to this world by empowering them and encouraging them to follow their dreams without the stress of financial hardship and debt!

lets be honest, work from home, make money online, blog and get paid

Let’s Be Honest allows users to “speak their opinions boldly” and get paid for it! Users are encouraged to bring friends and open-minded, opinionated classmates to the site by getting paid for each person that joins in the conversation. The site is backed by investment companies and soon-to-be advertisers with an “at the moment” non disclosable means of revenue generation that will allow the Social Network to be self-sufficient. The site is free for users to join. Yet, residual income is paid monthly to them via payroll through Wells Fargo!

In the next week, the site will continue to evolve into something much larger and better. Within the next month, implementation of Let’sBeHonestTV will be ready for release, along with a few other cool features! The site already gives users the ability to speak freely, unjudged and engage in interesting conversation with others on the site! You don’t have to be someone’s friend to engage in conversation, and conversations are catalogued by category! This means that someone REALLY has to “stalk you” to even know what you have been up to on the site!

Nafey realizes that our future is in the hands of our youth. It is through them that we truly have hope. He promotes the idea that this generation should benefit just as much as any large corporation, like Facebook, because THEY are the ones generating content, inviting their friends, spreading word about these sites and keeping it alive. Therefore, “The Generator Program” was created. Why should anyone else be paid for what these college kids are doing for free?

After just two months of Beta-launch in testing the waters and better understanding the markets, Let’s Be Honest is ready to release the actual site and have it running very shortly! Many have joined in Beta-launch and have been leading the site to achieving a rapid increase in new members. Top members alone have single-handedly lead to almost a thousand new joins in just this short time! As the “kinks” have been ironed out, we have begun to see users active on LBH using #letsbehonest hashtags all over popular Social Networks, such as Twitter and Facebook! Is this site really that addicting? Find out for yourself, and cash in on the fun!

Let’s Be Honest… and get paid for it!

Leave a reply

Have you ever been on Facebook, Twitter or on any other Social Network and wanted so badly to speak on a topic, whether through comment and/or status, and remembered that statuses are automatically placed into the Newsfeed and your Mommy, Daddy or Pastor might see it? Well, there is a new Social Network that allows you to speak your mind, getting controversial topics off your chest. The best part is… you will be paid for it! “Let’s Be Honest,” that’s all you have to do!

Basically, it’s like this: This site is very new. They are working on building up their network base. Instead of paying for traffic to the site through paid advertising that may or may not return investments, they are paying every day influencers that will bring new members and benefit SEO to the sites database. Once conversation is started, it can be repeated and continued on. Once people become part of something, they are more than likely to become Brand Loyalists and stay with the brand through all changes.

There are a few sites that are doing this right now. They are paying for activity and members. And, it is heeding successful. Businesses are finding new ways to promote their business to the masses. It is well known that content promotes brands cross-platform. But, even more so, content helps aid the SEO process on the net. Based upon network size and traffic, advertising can then be charged to bring in more revenue to the site and all participants. This revenue will pay for upgrades and for marketing efforts, as well as for servicing provided by employees of the company.

Let’s Be Honest is one site that is taking advantage of this structure and in becoming part of the conversation. Let’s Be Honest allows users to connect based on specific topics and content-types. Communication can take place through discussion and microblogs. Money is made based on your network of referrals. It is a very cool start-up and worth being a part of. While in initial stages, this site is rapidly gaining attention, Internationally!

Everyday people seek to be part of something larger. Sites like Let’s Be Honest gives them a voice in their community, as well as the World community. They also allow Work-at-Home Moms to become influencers in this community. While the World sits back fearing a “layoff” from their job in this failing economy, Let’s Be Honest brings hope to many in allowing them to get paid for what they do on their free time anyways! Why should your activity be free, when you can get paid? Time is money. Let not free time become worthless!

Click here to start “Being Honest,” today!

Let’s make a DEAL: Social pays YOU to generate content/traffic for major brands.

Leave a reply

Social Branding and Brand Awareness Strategies have been showing a new trend in today’s way of marketing a product or service. A lot of businesses are catching on and taking advantage of this strategy. The strategy benefits both consumer and startup, while taking advantage of the “Great Power of Viral.”

The trend has been used in the past by companies like “Yuwie,” a Social Network, and “Qlique,” a Facebook application with stand-alone gaming site targeting college-aged demographics. While these companies have since retired, the trend has only been more productive as technology has evolved and consumers have become more “Social.” Today, people are looking for the next best way to socialize on the net. Before, they only got Online to check e-mail and use instant messengers for long distance friends and family, since phone carrier prices used to be too expensive to communicate regularly. Mobile applications and “Always On” availability have aided in this process. The ability to type in QWERTY made this process even easier, thanks to Smartphone advances.

Instead of paying for traffic and taking advantage of risky “pay-per-click” methods of advertising, businesses are paying their consumers for activity and recruitment of users for legitimate money making opportunities. This will pay off, because content creation can be pricey but aids dramatically in SEO efforts. It is updated daily and organically searched by engines, creating a plethora of opportunity for the brand. With more Brand Loyalists, who are actually using the platform, higher advertising rates can be charged and more traffic will convert to consumers. Conversation heeds conversion.

One site that has been doing well through this method of Viral Marketing is Dealspl.us.They actually benefit brands and department stores all over the United States. These brands and stores are featured on the site, and Dealspl.us shares their latest sales, discounts and coupons within their site… well, users that is! Additionally, Dealspl.us will make payment for the posting of these deals.

Consumers are encouraged to “Apply to be Money Makers” and share in the earnings of the site. Once they apply, their application will be processed between 24-48 hours. If selected to become a content creator, they will receive twenty five cents a deal post per deal placed on the site. They can post up to ten deals a day and receive credit. This usually takes 20 minutes a day to do, reaping $2.50 a session or $75 a month on the minimum most level. There are plenty of opportunities for bonuses through impressions, clicks, shares, and updates. Even more importantly, there is an opportunity to make $7.50 through listings.

Dealspl.us has come up with a plan to accelerate SEO efforts via Listings. Here, users are creating list content that includes searchable information based on specific interests. Searches may include “5 best toy stores online” and whatever else that will engage users in associated stores. Each listing will include a list of department stores and/or brands and a review circulating that brand. Each review can pay up to $1.50 with the total of $7.50 per five reviews (daily limit).

The cool thing about listers and content generators is that they are also consumers. So, they browse other lists and are forced to search the net for deals that will suit the interests of the site’s consumer base. Consumer Awareness pays off, because most shoppers end up purchasing that in which they browse. Being that deals are being placed on the site, shoppers find irresistible bargains that they share amongst their immediate friends and family and continue through to purchase on their own accord.

While the total activity spent creating content will take about an hour a day and only bring in $10 for that time spent, a minimum of $300 is possible per month. This means that a growing base will continue to improve SEO results and result in conversions for affiliated brands. Money makers are responsible for generating more traffic to the site and bringing in new users via referrals. Each new member has the opportunity to make $300 a month. So, each person bringing in 10 people, generating a matched 10% of those profits, will stand to make $3000 a month! That seems a lot, but when merchandise at checkout equates to 10 times this amount, it is a very small chunk of change that is being rewarded to those who aren’t afraid to take part in these types of activities. Additionally, this under weighs the costs of servicing when paying someone whose Social Network is limited, because this type of marketing comes from a very personal and social level. Which means, these types of programs are truly priceless!

There have been all types of Social Share programs springing up in all angles. They have all proven to be a success and a rapid one at that! We will more than likely continue to bring these services to the forefront of our lives and collect a check in doing so. With the economy withering away, it is more than likely that it will be saved via Social Media. Companies like Dealspl.us and LetsBeHonest have a lot to gain from and to be thanked for at this crucial time in our financial history!

To become a Dealspl.US Money Maker and make money by copy/pasting deals around the net and/or create listing reviews, click here.

If you would like to make money by speaking your mind, click here to become a Let’s Be Honest Generator.

Contest: WIN $1000 THROUGH A COLLABORATION WITH GRAMMY-WINNING RICCO LUMPKINS!

Leave a reply

by jessicanabraham | on January 1, 2013

Get your music heard and promoted with VIRAL means. Have you ever wanted to work with a Grammy Award Winning Producer or Engineer? Here is your chance to do both! Meet Ricco Lumpkins:

“I will pay you $1000 for your musical talent once you win! Most people will overlook this; so that makes your chances of winning better. If you don’t do music, PLEASE, share this link to someone you know who can WIN!!!!Grand Prize wins $1000, 2nd Place wins a brand new Maschine MK II by Native Instruments (compliments of Vet Boi Music Group), 3rd Place wins brand new Beats by Dre Wireless Headphones (compliments of Vet Boi Music Group)!!!

Good Luck!!!”

For Complete Details Log onto http://www.vetboimusic.com
Follow on Twitter: @riccotweets
Instagram: vetboiigram

Mention invitation by Shorty Produkshins while you’re at it!

“Grammy Award winner Ricco Lumpkins is one of the hottest producers and engineers in Chicago. When he’s not working in Atlanta, LA, NY, Miami, he rolls up his sleeves and shows students how its done for real. Ricco knows how to get that pro sound like know one else. He’s definitely one of the instructors that you need to know. ” – Music Industry Workshop.

This entry was posted in Brand Persona, Campaign Marketing, Contests, Entertainment Business, Full Sail University, Giveaways, Marketing, Partnership, Royalty Connected, SEO, Shorty Produkshins, Social Branding, Social Media, Social Networks, Sponsorships, Video, Viral Marketing, Word of Mouth Marketing

ELEMENTS of Internet Marketing 101 — Viral Marketing (On Demand).

Leave a reply

by jessicanabraham | on December 4, 2012

The question that prompted this post on Viral Marketing was this: “What’s the difference between Word of Mouth Marketing and Viral Marketing — if someone is telling someone, who is telling someone?” Well, the truth is that they are very similar so I can understand the question. At the same time, they are quite a bit different.

Viral Marketing is pretty much an electronic art form in this day and age. Sure, physical, tangible items can be passed from person to person, community to community and generation to generation (i.e. folk lore content to promote an idea or product, flyers with entertainment value, etc.). But, when you hear the word “Viral Marketing,” you think of it as more of “an Online thing.”

Viral Marketing is generally a principle or product that is “passed around” and shared between consumers (not necessarily customers) based on the value of a product or presentation in their lives. Most Viral Marketing happens when an emotion or thought is triggered in the minds of audiences being reached. This is a great way to ADVERTISE your product to a crowd, meaning to make them WANT your product. Viral Marketing can happen through Social Media Content (photos, videos, audio, etc.) at the click of a button, which is why including “share panels” and Social Bookmarking to your content is a plus. It can also happen through copy/paste methods, which requires “too much work” for some individuals who want an immediate response. The more value they find in your product, the more of themselves they will give to share the content.

Word of Mouth Marketing, as seen in the previous post, can come from presenting these items to friends on sheer LOVE for what is being seen. So in essence, Viral Marketing is Word of Mouth Marketing, while conversation doesn’t necessarily take place in making the conversion. Nonetheless, Word of Mouth Marketing is by no means Viral Marketing. Word of MOUTH means that conversation takes place from Consumer A to potential Consumer B. Here, they discuss your media content, but more of the conversation is geared in the direction of the actual PRODUCT or BRAND. This is where loyalty takes form and the consumer feels a NEED for your product. This can happen Online or in the physical world we find ourselves in without a computer in sight!

Both forms of marketing are two of the hardest types of marketing efforts to succeed in. Word of Mouth Marketing consists of converting potential audiences into BELIEVERS and BELIEVERS into LOYALTISTS. They have to love your brand. And like people, we can’t just MAKE ANYONE fall in love with us. It happens through interaction, genuine care and nurturing. Viral Marketing, however, takes killer content and hits the emotions and psyche of audience members in reaching new target audiences and consumers.

Viral Marketing is easier than WOM to achieve, because there are many venues and platforms that allow your content to be seen. On the contrary, you have to hit the nerve so strongly that these consumers WANT TO SHARE your content. That’s only the first step. From there, you have to direct them to follow a call to action, which means you have to get them to actually visit your site, attend your event, purchase your product or whatever else you are aiming for with the content. THAT is the tricky part, because our population has become so immune to marketing that we almost lose interest after the content has been consumed and new content is put in front of our faces.

Again, we have to make them WANT to engage in conversation and participation with our brand. How are we prepared to do this? How are we catering to the needs of an unmotivated or semi-interested consumer? How are we making the funnel process easier for them to “check out” before they change their minds? Create a call to action (which will be fine-tuned), create a roadmap, and then reach into the mind of that target and find out what type of content will AFFECT THEM emotionally and mentally. Once this has been executed, you have a high chance to Viral Marketing success!

…Oh, by the way, content quality doesn’t have to be great! Did you know that most high quality and written content have LOWER viral destinations than “on the fly” cell phone and low quality recordings of 3 minutes or less? Also, giving something free to a consumer will give them a sense of privilege and loyalty that will make them go above and beyond. IF they know they’re getting more, they will give more! Interesting isn’t? Let that marinate! It is definitely something to think about.

Take a look at this viral video: “Shorty Produkshins LIVE on the Miller Lite Tour Bus.” Does it make you want to drink some beer (Coors or Miller Lite), want to go to the tour bus yourself? Does it make you want to be part of the industry or in a band? Does it make you want to have fun and be social? Or, does it make you curious about the next year’s Florida Music Festival, hosted by Miller Lite every year? The further you get into the video, all elements come together and you meet a DJ/Promoter and get to hear about the person talking behind the camera. A brief description of the company is given and even some services, meshed with a little comedy. Now, does it make you wonder what Shorty Produkshins was doing filming or what they do in the industry? Does it make you curious about this $1.99/Minute consultation line? Furthermore, do you feel more comfortable knowing that Shorty Produkshins has similar interests to yours, while being staffed with every day people? By the way, this event was promoted Online through Shorty Produkshins’ Event Marketing service and sponsored by the brand, as well, that year.

While this video was never meant to be a viral video, as it was just a documentation of events at the 2010 Florida Music Festival in Orlando. But, I’m sure your mind could be racing on ways to make it better based on these elements in making it a viral success? And what we just “processed” was the same process one must go through in preliminary planning, storyboarding, creation, and production phases of this technique. Good luck to you and your team in all future endeavors!

This entry was posted in 24/7 Internet Marketing Telephone Consultant, Brand Persona, Campaign Marketing, Cross Promotions, Empowerment, Entertainment Business, Event Marketing, Florida Music Festival, Internet Marketing Blog, Internet Marketing Orlando, Internet Marketing Pittsburgh, J. Abraham Consultants, Marketing, Media, Miller Lite Tour Bus, Royalty Connected, Services, Shorty Produkshins, Social Branding, Social Media, Sponsorships, Video, Viral Marketing